This curriculum vitae outlines Ritwik Roy's education and work experience in marketing and social media. He has a bachelor's degree in commerce and a postgraduate diploma in marketing and media. His work experience includes over 5 years in social media marketing roles, where he created content and campaigns. He also has experience in content writing and has worked independently with a technology company.

1. CURRICULUM VITAE
PERSONAL DETAILS
EDUCATION
International School of Business & Media, Kolkata
2008-2010
PGPMM (Specialization: Advertising) 7.2 (CGPA)
Acharya Narendra Dev College, New Delhi 2004-2007
B.Com (H) (Delhi University) 58.23%
Calcutta Boys’ School 2003-2004
Indian School Certificate Examination (ISC)
83.75%
Calcutta Boys’ School 2001-2002
Indian Certificate of Secondary Examination (ICSE) 77.0%
WORK EXPERIENCE 5
MONTHS
Company : Techshu.com - 3600
Digital Marketing Agency
Duration : March 2015 – August 2015
Designation : Social Media Manager, Copywriter
Clients Handled :
 MyEdge
 ABPweddings.com
 CISO Platform
 Healthy Billions
 Oventus
 PKYS Inc
 SRMB Steel
KRA : Content creation on social media pages as per brand identity to keep the audience engaged.
: Brainstorming with the team to come up with brand campaigns and marketing plans (big and small).
Name : Ritwik Roy
Contact Address : 80A, Vivekananda Road, Kolkata – 700006
Phone : +91 9674681202
E- Mail : itsritwik@gmail.com
Languages Known : English, Bengali and Hindi.

2. : Build a company’s social media presence from scratch.
: Maintaining hygiene activities such as making calendars, regularly updating pages to maintain
brand presence, replying to messages and comments etc.
: Content-focused approach to social media to bring in virality.
: Understanding the pulse of the Target Audience and devising strategies likewise.
: Competition analysis and keeping abreast of latest trends using Buzzsumo, Buzzfeed, Mashable etc.
: Creating memes, polls, trivia etc for engagement.
: Primarily focused on Facebook advertising.
: Creating posts and campaigns as per the Target Group.
: Co-ordinating with the client to understand their concerns and goals.
: Remarketing on Adroll for an Internet security company.
: Working closely with the team to meet brand objectives.
WORK EXPERIENCE 13
MONTHS
Company : Little1 (www.little1.in)
Duration : October 2013 – February 2015
Designation : Social Media Manager & Copywriter
Clients Handled :
 TRIO World School
 Genius Kids
 eKavach
 Mosti
 Cloudnine
KRA : Conceptualizing Facebook ad campaigns for Little1 and its clients.
: Managing all Facebook promotions for Little1 and its clients.
: Creating engaging Slideshare Twitter, Pinterest, Google+ and Facebook content to drive sales
and increasing organic likes, link clicks and website clicks.
: Sending high quality, visually appealing newsletters (Mailchimp) to member base for Little1 and
its clients.
: Crafting SEO rich copy for blogs and other content websites. Primarily use Google Analytics.
: Keeping track of latest social media trends and competitor analysis.
: Meeting clients to discuss strategies and convincing them in adopting social media marketing
tactics.
: Working in close contact with design and graphics team for fast delivery of campaigns.
WORK EXPERIENCE 19
MONTHS
Company : Content Yogi Solutions
Duration : August 2011 – October 2013
Designation : Senior Content Specialist
KRA : Specialized in writing SEO rich content for the following segments:
 Healthcare
 Lifestyle & Entertainment
 Finance
 Technology

3.  Travel & Tourism
 Healthcare & Fitness
: Intense research on related topics and competitors.
: Key word research.
: Developed website content, advertorials, infographics.
: Ideation, conceptualization and developing content for client blogs.
: Editing articles and press releases.
: Training new recruits on journalistic and creative writing
WORK EXPERIENCE 13
MONTHS
Company : Brand Planet Consultants India Pvt. Ltd (Elephant Strategy & Design)
Duration : May 2010 – August 2011
Designation : Senior Copy Writer
Clients Handled :
 Birlasoft
 PI Industries
 Godfrey Philips India.
 Comviva
 Typhoo Tea
 Orient Fans
 Aditya Infotech
 Delhi Duty Free
KRA : Conceptualized ad campaigns for the clients.
: Developing content for office graphics.
: Creating content for corporate brochures.
: Managing internal communications for the company.
: Detailed research and data collection, analysis on smoking patterns and visual elements used in
Outdoor Tobacco advertising for Godfrey Philips India.
: Transcription, data analysis and presentation on fan buying patterns across India for Orient Fans.
: Birlasoft Brand campaign post logo change.
SUMMER INTERNSHIP 04
MONTHS
Company : 20:20 MSL
Duration : 04 Months
Department : Public Relations & Client Servicing
Abstract : Vigorous media monitoring, Handled an entire Canon event, Building extensive
databases of journalists, product columns etc, Transcription, Preparation of
Pitch and Press Note for Haier, News Summary, Client meet, Media round.
OTHER RESPONSIBILITIES:
1. Identifying and inviting Corp. Com Managers and Marketing Heads for Dave Evans event on Social Media
Marketing.
2. Presentation on Geoffrey A. Moore’s “Crossing the Chasm.”
3. Going to different junior schools to conduct a photography workshop by Canon.
4. Preparation of coverage reports and dockets of clients.

4. 5. Feeding data in Vocus (an online database for PR professionals).
LEARNING OUTCOMES:
• Basics of PR activities.
• Event handling
• Co-ordination
• Time Management
• Working under pressure and meeting targets.
• Punctuality and sincerity.
• Enhancement of communication skills (both verbal and written) and presentation skills.
• Responsible and smart work.
• Ways of meeting clients, journalists and other important personalities.
• Confidence in work.
INDEPENDENT VENTURE 16
MONTHS
Company : Gyrosonics
Description of Company : Gyrosonics was set up with the sole idea of taking a new technology forward. It went into a
deal with Wingard Research wherein it would impart Gyrosonics to patients suffering from a
variety of diseases. Plasticity Solutions has two centres in Kolkata.
Description of Technology: Gyrosonics is a signalling science, and is a part of Systems science. Infrasonics signals are
embedded into a sound wave and are passed on to the auditory pathways of the patient.
Duration : November 2011 – Present
Designation : Co-owner
KRA’s : Business Development.
: Interacting with organizational and educational heads for implementing the Gyrosonics
programs in their daily schedule.
: Spreading the concept of Gyrosonics through social media.
: Implementing processes for seamless functionality.
: Coordinating with other centres and managing employees.
: Growth analysis (identifying key growth areas).
SPECIAL ACHIEVEMENTS
• Actively took part in the promotion and organization of a Canon Event: Photography for Children in New Delhi
during internship.
• Identifying and inviting Corp. Com Managers and Marketing Heads for Dave Evans event on Social Media
Marketing
• Was the member of the Publicity & Promotion Team of FIESTA (College Fest of ISB&M, Kolkata with a budget of
Rs. 30 lacs).
• Took part in ISB&M’s Anniversary FORZA in Pune and won the Second Prize in Rock Competition.
• Also took part in the Solo Singing category of the above-mentioned fest.
• Was among the top 10% of the candidates who took part in NIIT’s 4th National Aptitude Test, NITAT.
• Have taken part in various Music Festivals. (School Level)
PROJECTS & LIVE ASSIGNMENTS

5. • Group Project: Creating a television commercial for Kingston Technology as part of an advertisement competition
organized by Six Inches (Frame2Fame) in collaboration with Kingston Technology.
• Presentation on the brand iPod mostly concentrating on the creative brief, advertising objectives and brand
building.
• Analysis of in-film branding and product placements in movies and possible suggestions regarding use of brands in
movies not containing any in-film branding.
• Group Project: A survey and analysis on the media consumption pattern in Kolkata.
Medium: - Print (Newspaper).
Sample Size: - 500
Sample Profile: - Cross-section.
• Group Project: An eight page Metal Rock magazine using Corel Draw X3 and Adobe Photoshop CS3.
• Individual Assignment: A Research Proposal on “Ever-evolving Rock Music and its sudden overwhelming
popularity among the Indian youth.
OTHER ACTIVITIES
• Currently reading books on Spirituality
• Rock music & Metal
• Social media research
• Writing blogs on parenting (past-time)
COMPUTER PROFICIENCY
• MS Office
• Internet Proficiency
• Adobe Photoshop
Date of Birth: 31.07.1985 Ritwik Roy

6. • Group Project: Creating a television commercial for Kingston Technology as part of an advertisement competition
organized by Six Inches (Frame2Fame) in collaboration with Kingston Technology.
• Presentation on the brand iPod mostly concentrating on the creative brief, advertising objectives and brand
building.
• Analysis of in-film branding and product placements in movies and possible suggestions regarding use of brands in
movies not containing any in-film branding.
• Group Project: A survey and analysis on the media consumption pattern in Kolkata.
Medium: - Print (Newspaper).
Sample Size: - 500
Sample Profile: - Cross-section.
• Group Project: An eight page Metal Rock magazine using Corel Draw X3 and Adobe Photoshop CS3.
• Individual Assignment: A Research Proposal on “Ever-evolving Rock Music and its sudden overwhelming
popularity among the Indian youth.
OTHER ACTIVITIES
• Currently reading books on Spirituality
• Rock music & Metal
• Social media research
• Writing blogs on parenting (past-time)
COMPUTER PROFICIENCY
• MS Office
• Internet Proficiency
• Adobe Photoshop
Date of Birth: 31.07.1985 Ritwik Roy