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Videos VideosMicroblogs**
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THEDEFINITIONOFCONTENTMARKETINGINCHINAISSTILLEVOLVING.
CHINESELOVESHOPPINGONLINE!
OVER$37BILLIONINMOBILESHOPPINGTRANSACTIONSINQ32014ALONE!
ANINCREASEOF251%VERSUS2013DATA
SOURCE:IRESEARCHOCT2014;PWC2012GLOBALMULTICHANNELCONSUMERSURVEY
SOURCE:CNNICJUNE2014;GOGLOBEAPRIL2014;MOBILEPROVIDERCLAIMEDDATA
SOURCE:EMARKETERDEC2014;CNRS2014
SOURCE:TENCENT/SINAEARNINGSREPORTQ32014
36.8%
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CONSIDEREDMOSTEFFECTIVECONTENTMARKETINGTACTICSMOSTFREQUENTLYUSED
17.4%
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