An interesting infographic outlining 10 social media personality types from the "Social Lurker' to the 'Social Athlete'

1. 10
Seriousandquiet,interestedinsecurityandpeacefulliving.Extremelythorough,responsible,anddependable.Well-developed
powersofconcentration.Usuallyinterestedinsupportingandpromotingtraditionsandestablishments.Well-organizedand
hardworking,theyworksteadilytowardspre-identifiedgoals.Theycanusuallyaccomplishanytaskoncetheyhavesettheir
mindtoit.Profilephotosareheadshotswithinformaldressinoutdoorsettingsorbehinddesksinprofessionalsettings.Often
theyhavejoinedthemaximumnumberofgroupsforeachplatform.Theirprofilesarecompleteandtheyborderonspammer
forthenumberofdailytweetsandposts.
1.TheSocialAthlete
Quietandreserved,notinterestedinthelatestandgreatesttech-anything.Reluctant
participantsintheworldofsocialmedia.Uncomplicatedintheirdesires.Loyaltotheir
peersandtotheirinternalvaluesystems.Theyexcelatfindingsolutionstopractical
problems.Oftenhavenoprofileorprofilephotos.
2.TheSocialLuddite
Warm-hearted,popular,andconscientious.Usuallyputtheneedsof
othersabovetheirownneeds.Stableandpractical,theyfeelastrong
senseofresponsibilityandduty.Valuetraditionsandsecurity.Interested
inservingothers.Needpositivereinforcementtofeelgoodabout
themselves.Well-developedsenseofspaceandfunction.Profilephotosthemselves.Well-developedsenseofspaceandfunction.Profilephotos
areoftenanimals(catsbeingthemostcommon)orgroupphotoswith
attractivefriends.Theirpostsarecharacterizedbylargenumbersof
smileyfaceemoticonsandimagesdepictingmotivationalsayings.
3.TheSocialNurturer
Quiet,reflective,andidealistic.Interestedinrunningonlinecommunitiesand
hasmanyprofiles.Socialpostingischaracterizedbyaflurryofactivitywhich
then,thenafter1-2weeks,dwindlesandstops.Theyhavewell-developed
valuesystems,whichtheystrivetoliveinaccordancewith.Adaptableand
laid-backunlessastrongly-heldvalueisthreatened.Usuallytalentedwriters.laid-backunlessastrongly-heldvalueisthreatened.Usuallytalentedwriters.
Mentallyquick,andabletoseepossibilities.Interestedinunderstandingand
helpingpeople.Profilephotosareheadshotswithinformaldress.Theyliketo
automateusingtoolslikeHootsuiteandschedulingbulkposts.
4.TheSocialLazies
Independent,original,analytical,anddetermined.Theyhaveanexceptionalabilitytoturn
theoriesintosolidplansofaction.Theyvalueknowledge,competence,andstructure.Drivento
derivemeaningfromtheirvisions.Long-rangethinkers.Haveveryhighstandardsfortheir
performance,andtheperformanceofothers.Naturalleaders,butwillfollowiftheytrust
existingleaders.Profilephotoisphotoshop'edandincludesaStarWarscharacter,attractive
girls,ortechCEO’s(likeSteveJobsorBillGates).
5.TheSocialGeek
Friendly,adaptable,action-oriented."Doers"whoarefocusedonimmediateresults.
Livinginthehere-and-now,they'rerisk-takerswholivefast-pacedlifestyles.Impatient
withlongexplanations.Extremelyloyaltotheirpeers,butnotusuallyrespectfuloflaws
andrulesiftheygetinthewayofgettingthingsdone.Greatpeopleskills.Profilephotos
featuredrunkenescapadesorextremesports.
6.TheSocialDoer
Practical,traditional,andorganized.Likelytobereadingposts.Notinterested
inengagementorparticipationwithsocialmedia.However,theyhaveclear
visionsofthewaythingsshouldbe.Loyalandhard-working.Liketobein
charge.Exceptionallycapableinorganizingandrunningactivities."Good
citizens"whovaluesecurityandpeacefulliving.Profileinformationisbasicand
photosareabsentorusedefaultimage.
7.TheSocialLurker
Enthusiastic,idealistic,andcreative.Abletodoalmostanythingthat
intereststhem.Greatpeopleskills.Needtolivelifeinaccordance
withtheirinnervalues.Excitedbynewideas,butboredwithdetails.
Open-mindedandflexible,withabroadrangeofinterestsand
abilities.Oftenhavethebestpersonalizedwallpapersontheir
TwitterorWeibopages.TheyliketospeakatindustryeventstoTwitterorWeibopages.Theyliketospeakatindustryeventsto
highlighthowmuchtheyknow.
8.TheSocialInspirer
Popularandsensitive,withoutstandingpeopleskills.Externallyfocused,withrealconcern
forhowothersthinkandfeel.Quicktosharetheirideasandbeliefs,sometimesinasa
singlestreamofinformation.Theyseeeverythingfromthehumanangle,anddislike
impersonalanalysis.Veryeffectiveatmanagingpeopleissuesandleadinggroup
discussions.Interestedinservingothers,andprobablyplacetheneedsofothersovertheirdiscussions.Interestedinservingothers,andprobablyplacetheneedsofothersovertheir
ownneeds.Oftenfoundwithmajorenvironmentalinterestgroupslinkedtotheirsocial
accounts.Sometimesknownasthesoapboxhero.
9.TheSocialRanter
Creative,resourceful,andintellectuallyquick.Goodatabroadrangeofthings.Enjoydebatingissues,andmaybeinto
"one-up-manship".Theygetveryexcitedaboutnewideasandprojects,butmayneglectthemoreroutineaspectsof
life.Generallyoutspokenandassertive.Theyenjoypeopleandarestimulatingcompany.Excellentabilityto
understandconceptsandapplylogictofindsolutions.Theirnumbersoffansandfollowersisimportant.
10.TheSocialVisionary
*These10personalitytypesaretheresultoftheDigitalJunglequalitiveresearchconductedinApril2013.Theresearchwascommissionedtogainadeeperunderstandingofpeople’sonlinesocialinteractionsandhowthismayvaryfromofflinesocialinteractions.