- The average internet user in 2020 spends 6 hours and 43 minutes online daily, with over half of that time spent watching videos. The most commonly used device for internet access is smartphones. - Between 2015-2019, the largest growth in online app users was in messaging apps at 100%. Travel app users also increased substantially at 90%. - Regardless of age, most people research products across various online and offline channels before purchasing. They also tend to begin product research on mobile devices.