Digital India is a campaign launched by the Government of India to ensure the Government services are made available to citizens electronically by improved online infrastructure and by increasing Internet .

1. BY:
Prof. Prasant Kumar
Dept. of Electrical Engineering

2. MOBILE SOCIAL PENETRATION
INTERNETPENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOCIALMEDIAPENETRATION
14
 1,255,777,000
 TOTALPOPULATION
 243,199,000
 INTERNETUSERS
 106,000,000
 ACTIVESOCIALMEDIA USERS
 886,300,000
 ACTIVEMOBILE SUBSCRIPTIONS
 92,000,000
 ACTIVEMOBILE SOCIAL USERS
RURAL
31% 69%
19%
70%
7%
8%

3. TOTAL
POPULATION
INTERNET
USERS
ACTIVESOCIAL
MEDIAUSERS
ACTIVEMOBILE
SUBSCRIPTIONS
JU
2014
243
MILLION
PENETRATION:19%
106 886
MILLION MILLION
PENETRATION: 8% PENETRATION:70%
NB: THISSTATREFERSTOACTIVEMOBILE
SUBSCRIPTIONS,NOTUNIQUE USERS
1,256
MILLION
URBAN POP:31%

4. TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
TOTAL NUMBER
OF ACTIVEMOBILE
INTERNET USERS
MOBILE INTERNET USERS
AS A PERCENTAGE OF THE
TOTAL POPULATION
JUL
2014
#
INTERNET USAGE: ALL vs
MOBILE
#
243 M 19% 185 M 15%

5. SHARE OF WEB TRAFFIC
(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS
SHARE OF WEB TRAFFIC
(PAGE VIEWS): MOBILE
PHONES AND TABLETS
JUL
2014
AVERAGE INTERNET
CONNECTION SPEED
(GLOBAL AVERAGE: 3.9 MBPS)
PENETRATION OF
BROADBAND INTERNET
ACCESS (>4 MBPS)
30% 70% 1.7
MBP
S
4.9%

6. AVERAGE TIME THAT INTERNET
USERS SPEND EACH DAYUSING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT
MOBILE INTERNET USERS
SPEND EACH DAYUSING
MOBILE INTERNET
AVERAGE TIME THAT
SOCIAL MEDIA USERS
SPEND EACH DAYUSING
SOCIAL MEDIA
JUL
2014
4H 58M 2H 50M 2H 05M

7. JUL
2014
#
ACTIVE SOCIAL MEDIA
USERS AS APERCENTAGE
OF TOTALPOPULATION
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
TOTAL SOCIAL USERS
ACCESSING VIAMOBILE
#
8% 92 M 7% 87%106 M

8. TOP SOCIAL MEDIA
PLATFORMS
USEDIN THEPASTMONTH
OWN AN ACCOUNT
FIGURESREPRESENTTHEPERCENTAGEOF INTERNETUSERSSURVEYEDBY GLOBALWEBINDEX
52
35
30
23
14
94
81
66
53
51
FACEBOO
K
GOOGLE
+
TWITT
ER
LINKEDI
N
ORKU
T

9. FACEBOOK USERS
ACCESSING THE PLATFORM
VIA SMARTPHONES
FACEBOOK USERS
ACCESSING THE PLATFORM
VIA FEATURE PHONES
PERCENTAGE OF FACEBOOK
USERS ACCESSING VIA
ANDROID DEVICES
PERCENTAGE OF FACEBOOK
USERS ACCESSING VIA
APPLE IOS DEVICES
66
MILLIO
N
30
MILLIO
N
57% 4%

10. MOBILE PENETRATION
(UNIQUE USERS AS A
PERCENTAGE OF
TOTAL POPULATION)
NUMBER OF UNIQUE
MOBILE PHONE USERS
(UNIQUE INDIVIDUALS)
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
SIM PENETRATION
(ACTIVE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION)
AVERAGE NUMBER OF
ACTIVE CONNECTIONS
PER UNIQUE USER
# #
28% 886 M 70% 2.54349 M

11. TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
JUL
2014
#
MOBILE
USE
886 M 95% 5%
3G
9%

12. SMARTPHONE PENETRATION
AS A PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR LOCAL
INFORMATION VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING PRODUCTS
VIA THEIR PHONE
SMARTPHONE USERS WHO
HAVE MADE A PURCHASE
VIA THEIR PHONE
JUL
2014
13% 95% 91% 54%

13. JUL
2014
PERCENTAGE OF THE
TOTAL POPULATION
STREAMING VIDEOS
ON MOBILE (YOUTUBE)
PERC ENTAG E
OF THETOTAL
POPULATION USING
SOCIAL MEDIAAPPS
PERC ENTAG E
OF THETOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATION-
BASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
$
11% 16% 11% 5% 7%

14. We Are Social wearesocial.sg • @wearesocialsg • 250