This infographic from Asia-Pacific colourfully visualizes data about the top social networks and preferred social media channel types and by market in the Asia-Pacific Region by Zaheer Nooruddin
Burson-Marsteller Asia-Pacific's complete guide to Social Media Strategy in China, using social networks like WEIBO for better corporate reputation, crisis preparedness and brand communications in China in 2012.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
This infographic from Asia-Pacific colourfully visualizes data about the top social networks and preferred social media channel types and by market in the Asia-Pacific Region by Zaheer Nooruddin
Burson-Marsteller Asia-Pacific's complete guide to Social Media Strategy in China, using social networks like WEIBO for better corporate reputation, crisis preparedness and brand communications in China in 2012.
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Burson-Marsteller China and Kantar Health jointly released a piece of research on healthcare and wellness trends in China. The survey was organized through an online questionnaire involving 1,000 consumers across tier 1 and 2 cities in China. Over 50% of the respondents, aged 26 and older, were college graduates, and over 70% were professionals and mid-to-high level executives.
Data and statistics from Burson-Marsteller China on the size and composition of the Internet in China and trends currently affecting the online environment
Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
Presentation by Bob Pickard, President and CEO of Burson-Marsteller Asia-Pacific, on communications challenges for Asian multinationals and the rise of digital storytelling
Presentation by Burson-Marsteller Korea market leader Margaret Key to a seminar for Korean industry magazine The PR. Focuses on global trends in public relations and communication with implications for Korean organizations.
Burson-Marsteller China and Kantar Health jointly released a piece of research on healthcare and wellness trends in China. The survey was organized through an online questionnaire involving 1,000 consumers across tier 1 and 2 cities in China. Over 50% of the respondents, aged 26 and older, were college graduates, and over 70% were professionals and mid-to-high level executives.
Data and statistics from Burson-Marsteller China on the size and composition of the Internet in China and trends currently affecting the online environment
Presentation by Steve Bowen, managing director of marketing for Burson-Marsteller Asia-Pacific, summarizes and outlines implications of the firm's research into corporate engagement on social media. First delivered to the American Chamber of Commerce in Singapore on February 22 2011
Presentation by Bob Pickard, President and CEO of Burson-Marsteller Asia-Pacific, on communications challenges for Asian multinationals and the rise of digital storytelling
Presentation by Burson-Marsteller Korea market leader Margaret Key to a seminar for Korean industry magazine The PR. Focuses on global trends in public relations and communication with implications for Korean organizations.