This document discusses establishing a home health care service in Chennai, India. It notes that India and Chennai are experiencing rapid aging populations who will require more health services. It identifies over 30 existing home health care competitors in Chennai and lists the various services that could be provided. These include nursing, therapies, counseling, and more. The target groups are identified as the elderly, NRIs, various patient populations, and more. It is estimated that 5 conversions from 30 calls per day could help achieve a return on investment. Some roadblocks like costs, awareness, and ensuring 24/7 care are also discussed.

1. HOME HEALTH CARE
Priya Newton RN, RM: INDIA; RN:UK B.Sc. (N), Pgdhscm

2. Aim
• To understand why do we need to establish home health care in
Chennai, India
• To identify the Strategic planning for a better ROI
• To enlist the challenges and its path breakers.

3. Key
• Indian Population Projection
• Ageing population in Chennai: NRI ratio
• Home health care Competitors in Chennai
• Services provided at home health care
• Target group
• How many calls required a day
• Roadblocks

4. INTRO
• The world has experienced a gradual demographic transition from
patterns of high fertility and high mortality rates to low fertility and
delayed mortality
• Declines in fertility rates generally follow, and improvements in adult
health lead to an older population

5. Ageing: The Indian Scenario
Geriatric Suffers of chronic ailments in millions
300
200
Geriatric Population Chronic Illness
100
150
175
300
2010
2015
2020
2025
2030
2035
2040
2045
50 100 150 200 250 300 350
Years
Millions
Geriatric Ratio

6. Chennai’s largest population projections for the years 2025,
2050, 2075, and 2100 are listed below
4.8
10.13
16.28
22.21
25.81
2015
2025
2050
2075
2100
2000
2015
2030
2045
2060
2075
2090
0
5
10
15
20
25
30
1 2 3 4 5
YEAR
MILLION
Projected Population in Chennai

7. Home health care Competitors in Chennai
1. India home health care
2. Radiant Medical Services (pvt) Ltd.
3. One Life home health care
4. Dhruv Clinics
5. Senior Care India
6. Health above 60
7. Portea
8. Medi Cards Info India Pvt. Ltd., Perungudi

8. Home health care Competitors in Chennai
9. AYUSYA HOME HEALTH CARE PVT LTD
10. Sri DSS Clinic, Triplicane
11. Chennai Home Health Care, Choolaimedu
12. Venus Health Care Marketing Pvt. Ltd., R.A. Puram
13. Amrutanjan Health Care Ltd., Mylapore
14. Rightmed Biosystem, Velachery
15. Rvita Health Center, Velachery
16. Foot Cure & Dia Shopee, Ambattur

9. Home health care Competitors in Chennai
17. Thangam Health Care, Aminjikarai
18. Biovedas, Mylapore
19. Unique Home Health Care Ltd., Greams Road
20. Eemjees Home Care Service, Porur
21. Gulsan Medicare, Mylapore
22. Noni Family Wellness Movement, Srinivasa Nagar
23. AB Health Centre, Anna Nagar
24. Sai Patient Care, Royapuram
25. Apna Care

10. Home health care Competitors in Chennai
26. Metropolis Health Services
27.Medinova
28. Apollo Hospital
29. Religare
30. Dr Lal Path Labs
Alongside Phillips ( Resperonics) and GE is also entering the Market.

11. Services provided at home health care
• Skilled nursing
• Rehabilitation therapies: physical,
occupational & speech-language
• Medical social services and
counselling
• Case management
• Home health aide services
• Parental and enteral nutritional
therapy
• Infusion therapy
• Behavioral and mental health
counseling
• Hospice and palliative care
• Telemedicine
• Vaccination
• Home medical equipment
• Educational advice
• Wound care
• Pain management
• Home safety instructions

12. Services provided at home health care
• Immunization clinics: influenza, pneumonia, hepatitis A & B
• Senior wellness programs
• Adult day care centres
• Prevention: influenza treatments, vaccine education, etc.
• School wellness programs
• Travel health programs
• Support groups for patients and families dealing with
Alzheimer's, Cancer, HIV/AIDS, etc.

13. Targeting the right audience
1. Possibility of regular
monitoring greater prevention
2. Higher convenience
3. Cost-effectiveness
4. Lesser chances of getting
hospital-acquired infections

14. Target Group
1. NRI
2. Geriatric Patients
3.Sportsmen
4.Politicians
5.Men and women's club
6. Pregnant mothers
7. Post natal mothers
8. School Children
9. Media partners
10. MNC’s
11. Physically and Mentally challenged
12. Patients with spine surgeries
13. Hospice/Terminally patients
14. Patients with ortho issues
15. Teachers/Lecturers
16. Govt employees
17. Patients with pre exisiting co-morbidities

15. Target Group
• Older patients who have health problems, but who want to maintain their independence
in their homes with the support of a professional caregiver.
• Patients of all ages who return home after surgery, and need care, supervision or
assistance.
• Patients who have complex treatments that require use of medical equipment and/or
medication monitoring.
• Mothers and new-borns, home from the hospital after 24 or 48 hours who are in need of
further education, support and clinical assessment skills of a trained nurse.
• Young adults, recovering from accidents or injuries, who can manage on their own - if
they know an experienced healthcare worker will be there when needed.
• Mentally ill adults who need support to remain in the mainstream of their community
• Adults who want their parents to have quality care at home.
• Patients with chronic diseases and disabilities, like Alzheimer's, heart failure, kidney
disease, or diabetes, who need careful monitoring but do not want or need to enter a
nursing home or skilled care facility.

16. 30 calls
05
conversions
25 Follow
up

17. Roadblocks
General
• High-Costs
• Fears and Apprehensions
• Limited Distribution
• Unorganised Market
• Awareness
Operational
• Transportation
• Human Resource
• Communication
• 24/7 continuity of care channel
The best practice is to train the staff well on the mission and values . Caring
the employees will ultimately result in increased number of satisfied clients.

18. References
1. A Comparative Survey of Medical Disorders in the Elderly Persons of
Rural and Urban Area of North India Vinod Kumar Singh, Farhan Ahmad
Khan
2. Kinsella K, Velkoff V. U.S. Census Bureau. An Aging World: 2001.
Washington, DC: U.S. Government Printing Office, 2001; series P95/01-1
The public health implication of aging in India. ICMR Bulletin 1993; 23-24
3. http://www.vnaa.org/home-health-car-faq
4. https://en.wikipedia.org/wiki/Projections_of_population_growth
5. http://yellowpages.sulekha.com/home-health-care-services_chennai