1. The document discusses ways to measure social media in public relations, from basic metrics like impressions and reach to more advanced metrics that establish causation between communications activities and business outcomes.
2. It addresses common myths around digital ROI and the misconception that activity equals value. The key is to establish clear objectives and define success in measurable terms from the outset.
3. A framework is presented that distinguishes between measuring output, impact and outcomes. Output looks at engagement, impact looks at passive and active engagement, while outcomes demonstrate value through metrics like revenue, customer satisfaction and thought leadership.
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
Today Social Media is witnessing a rise in customer participation leading to an equivalent rise in social media applications for customer service. Therefore, organizations need an actionable framework that can respond efficiently and proactively to customer requests and unmet needs.
This presentation focuses on the following
Listening to the entire universe - Why is it important and how should it be approached?
Understanding and measuring customer experience through social media – the possibilities today
Enabling ongoing social media engagement for improving customer experience
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinTim Marklein
Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
Social Media Academy Orientation Program - Key elements of certificationSociety3
Intro Webinar presentation - Summer Class 2011 - starting May 18th - more info:
http://socialmedia-academy.com
The Key Elements Of The Certification
Comprehending a cross functional business approach
Leveraging social media assessment methods
Using a social media strategy framework
Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development
Experience with tools, places & networks
Strategy and execution planning
Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
Solvable: Online Collaboration + Community Buildingtwo by fore
For our presentation at OD Network 2012, we described ways to understand and build productive online collaborations within enterprise or networks. Solvable is one of the companies trying to shift the direction of online collaboration away from an exclusive focus on the technologies, and towards the human side of collaboration.
This presentation shares some of our thoughts in the anatomy of online collaboration, and tips for how to ensure these collaborations are successful. We feature specific technologies that are blending in-person organizational development methodologies with the unique capabilities of the Web. We include a BP case study based on peer literature to demonstrate how the marrying of technology to a major cultural change initiative can realize the collective potential of the enterprise.
Mentions: British Petroleum (BP), Michael Goold, David G. Victor, Joshua C. House, Daniel Pink, Harvard Catalyst, UCSF Virtual Home, Google Drive, Public Forums/Evolition Decisions, Maestro Conference, Brightidea, Spigit, Skild, Napkin Labs, Innocentive, Ashoka Changemakers, GE Ecomagination Challenge, GABV, Ayogo, SisterMatch, DiabetesSisters, Yammer, Chatter, MailChimp, Google Doodle, Facebook, Linux, Vanessa DiMauro, Leader Networks, Tekara
Ibm connect 2013 sw 102 social analytics key to a social enterpriseMark Heid
Social Analytics overview and demos - customer facing and "voice of the employee". Presentation delivered at IBM Connect 2013 in Orlando on Jan 28, 2013.
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
IPR Measurement Summit -- "Integrated Measurement" -- Tim MarkleinTim Marklein
Institute for PR Measurement Summit presentation, "Integrated Measurement & Measurement Integration" by Tim Marklein, Executive VP of Measurement & Strategy, Weber Shandwick, October 14, 2009
Social Media Academy Orientation Program - Key elements of certificationSociety3
Intro Webinar presentation - Summer Class 2011 - starting May 18th - more info:
http://socialmedia-academy.com
The Key Elements Of The Certification
Comprehending a cross functional business approach
Leveraging social media assessment methods
Using a social media strategy framework
Supporting social media in functional areas including sales, marketing, support, HR, logistics, product development
Experience with tools, places & networks
Strategy and execution planning
Corporate organization strategy
Reporting & analytics
Budgets, resources, ROI
The seven Social Media Methodologies
Consulting & team building
Solvable: Online Collaboration + Community Buildingtwo by fore
For our presentation at OD Network 2012, we described ways to understand and build productive online collaborations within enterprise or networks. Solvable is one of the companies trying to shift the direction of online collaboration away from an exclusive focus on the technologies, and towards the human side of collaboration.
This presentation shares some of our thoughts in the anatomy of online collaboration, and tips for how to ensure these collaborations are successful. We feature specific technologies that are blending in-person organizational development methodologies with the unique capabilities of the Web. We include a BP case study based on peer literature to demonstrate how the marrying of technology to a major cultural change initiative can realize the collective potential of the enterprise.
Mentions: British Petroleum (BP), Michael Goold, David G. Victor, Joshua C. House, Daniel Pink, Harvard Catalyst, UCSF Virtual Home, Google Drive, Public Forums/Evolition Decisions, Maestro Conference, Brightidea, Spigit, Skild, Napkin Labs, Innocentive, Ashoka Changemakers, GE Ecomagination Challenge, GABV, Ayogo, SisterMatch, DiabetesSisters, Yammer, Chatter, MailChimp, Google Doodle, Facebook, Linux, Vanessa DiMauro, Leader Networks, Tekara
Ibm connect 2013 sw 102 social analytics key to a social enterpriseMark Heid
Social Analytics overview and demos - customer facing and "voice of the employee". Presentation delivered at IBM Connect 2013 in Orlando on Jan 28, 2013.
Word of mouth marketing has been part of cultures for centuries. People share with other people and we tend to believe what our friends, family, neighbors, and now, even strangers on line have to say. The importance of referrals and recommendations is growing year over year. Isn't it time you took word of mouth and the power of the consumer seriously?
This is an independent study, commissioned by Adobe, that looks at social media marketing measurement across Europe.
Learn how Adobe can help you tie social media marketing to real business results: http://www.omniture.com/go/39875
According to new survey data from Constant Contact®, Inc., the challenge of attracting new supporters is keeping 64% of nonprofits up at night. While the Constant Contact 2012 Nonprofit Pulse Survey revealed nonprofit concerns related to cash flow and staff levels, it also revealed that 58 percent find social media marketing an effective marketing tool that can be deployed to address these concerns.
In February 2009, Vignette conducted a survey of 200 marketing executives on the subject of Social Media. The organizations surveyed know they need to utilize Social Media on their Web sites, but most are unsure how to implement a strategy.
This presentation by Gerardo Dada, senior director of product marketing for Vignette, explores a summary of trends captured in the survey as well as a step-by-step guide to implementing a successful Social Media strategy in your organization. The presentation also includes discussion on the state of Social Media today, what Web 2.0 means for your business and key strategies for successfully implementing Social Media in your organization.
Many large companies recognize the importance of social media tools but lack the vision on how to use them in conjunction with long-term initiatives and measure their effectiveness, according to a survey conducted by Vignette Corporation (NASDAQ: VIGN) in partnership with the Marketing Leadership Roundtable and the Corporate Executive Board. The results will be discussed in a June 10 Webcast presented by Vignette.
The survey collected almost 200 responses from companies with median revenue of $333 million. Fifty percent of the respondents work at companies that have 1,000 employees or more and 62 percent come from B2B organizations.
Wondering how vertical networks like Spiceworks change how IT pros research and buy technology? Get the inside scoop on:
- The latest Forrester research on social IT purchasing trends
- How real IT pros use social networks to make buying decisions
- Social marketing success stories from marketers like you
This book offers readers a quick overview of how social media has changed the business
landscape, the workplace, consumers and society as a whole. It outlines your role as the
executive, offering best practices and tips on how to lead effectively in the digital age.
BBDO Connect: What a difference DM makesBBDO Belgium
In this digital age, direct mail and e-mail have to reinvent themselves to earn their spot in the media mix. How can intelligent use of customer data, compelling creative and innovative production techniques give your acquisition and loyalty programmes a ROI boost? Fifteen cases with proven results – both B2B and B2C – will be your source of inspiration for response-driven 1-to-1.
Similar to Digital Reporting_Please Like Me_Zaheer Nooruddin _2011 (20)
Burson-Marsteller Asia-Pacific's complete guide to Social Media Strategy in China, using social networks like WEIBO for better corporate reputation, crisis preparedness and brand communications in China in 2012.
This infographic from Asia-Pacific colourfully visualizes data about the top social networks and preferred social media channel types and by market in the Asia-Pacific Region by Zaheer Nooruddin
This study assesses corporate marketing and communications activity on top social media channels by 120 of Asia’s leading companies. Companies were selected from the Wall Street Journal Asia 200 Index
of Asia’s leading companies as determined by executives and professionals across Asia-Pacific. The top 10 companies per country were selected. A full list of companies surveyed is available on page 33 of this study. The countries studied were: Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, The Philippines, Singapore, South Korea, Taiwan and Thailand.
Data was collected in July 2011 by Burson-Marsteller’s Asia-Pacific digital and research teams.
Business Valuation Principles for EntrepreneursBen Wann
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Reporting_Please Like Me_Zaheer Nooruddin _2011
1. Please Me!
Measuring Social Media in Public Relations
Singapore & Hong Kong – March 2 & 4, 2010
2. The World‟s Most Valuable Facebook Page?
28,842,974 „Likes‟ x 3 posts per day x 30 days
= 2,595,867,660 impressions per month
(2,595,867,660 impressions / 1000) x $5 CPM
= $ 12,979,338.30 per month or
= $ 155,752,059.69 per annum
in earned media
ALV (Average „Like‟ Value) = $5.40
http://vitrue.com/blog/2010/04/14/360-facebook-fan-valuation-is-just-the-tip-of-the-iceberg/
5. Agenda
1. Evolving Measurement
2. Three Measurement Myths
3. Output, Impact, Outcome - A Model
for Measurement
4. In Practice
6. Measurement is
Evolving
“We talk about the quality of product
and service. What about the quality of
our relationships, and the quality of
our communications and the quality of
our promises to each other?”
Max De Pree
7.
8. Do the Evolution
Where the future is
Where others are
Where measurement began
Counting Analysing Establishing Causation
• Clip counting • Media tracking and analysis • Performance Measurement
• Circulation/impressions/reach • Message content analysis • Objectives
• Ad. Value Equivalencies (AVE) • Audience attitudes, and • Communication„s audit
• Share of voice/ink (SOV/SOI) Reputation measures • PR Dashboards
9. Where We Began - Counting
Clips
Circulation
Impressions
Advertising Equivalency Value
PR Value
10. The Modern Imperative - Analysing
Media Tracking
Message Content
Audience Attitudes
Reputation Drivers
13. 35
of marketers in the U.S.
say that the main
obstacle to
% implementing a social
media strategy is there
is not enough data or
analytics to develop
ROI.
eMarketer.com, April 2010
17
of marketers in the
U.S. say that the
main obstacle to
implementing an
% effective online
measurement
strategy is that there
is too much data.
eMarketer.com, June2010
15. 94% of online conversation around Asian
corporate brands is neutral in tone
28%
China 53%
Positive
20%
Negative
34% Mixed
India 54%
12%
40%
Japan 49%
11%
54%
Korea 39%
7%
Source: Burson-Marsteller Asia-Pacific
Based on a review of 492,838 mentions of prominent Asian brands in online forums
16. 63% gap
messages disseminated messages reflected in
by Asian multinationals blog commentary
Source: Burson-Marsteller Global Message Gap Study 2010
17. ...but consistent lack of sustainable social strategies
Active
20% Inactive
18%
12%
11%
9%
8% 8%
Microblogs Social Networks
4%
Corporate Blogs Video
55 of Asian corporate social
% media accounts are inactive
Source: Burson-Marsteller Asia-Pacific Social Media Study 2010
18. The measurement imperative
Set measurable objectives from the
outset
Measure only what is meaningful
Link social media activity to tangible
outcomes
19. 3 Measurement Myths
“As a general rule the most successful
man in life is the man who has the best
information”
Benjamin Disraeli
20. Digital ROI is Different
( )
Benefit - Cost
Cost
X 100 = Return on Investment
26. A Measurement Mantra
Our role as PR Professionals is to tell the
organization‟s story…
…to all the people who need to hear it…
…so that they will do and think…
…what we want them to do and think:
know who we are;
understand what we do;
think highly of us;
agree with us;
and ultimately be motivated to:
buy our products and services;
work with us or for us;
recommend us to others;
invest in our stock;
or otherwise contribute to our business.
27. The first step in
measuring results is to
define the result…
…who are the people
who need to hear our
story? What do we
want them to do or
think?
28. Who do I need to reach?
What are they saying about me?
Where are they saying it?
28
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
29. What do I want the audience to do or think?
Why is this important?
What does success look like?
29
BURSON-MARSTELLER ASIA-PACIFIC EVIDENCE-BASED COMMUNICATIONS
31. Soft and Hard Outcomes
Awareness Revenue
Engagement Employment
Advocacy Investment
Reputation Partnership
32. Objectives to Outcomes
Wooly Objectives Probing questions Measurable Outcomes
Improve online awareness Where is your audience congregating online? Improve ratio of positive to negative
What is the tone and content of current content in top five industry blogs over
online content in those forums? next quarter
What opportunities exist to engage? Respond to 50% of relevant comments
Position company as an employer of What do people look for in an employer? Increase number of applications for jobs
How is the company perceived as an posted on the careers site
choice
employer? Decrease employee churn to below 50%
How is employee satisfaction measured? within 18 months
Improve investor sentiment What factors affect investor sentiment? Persuade equity analysts from top five
How realistic are the company‟s plans? investment houses to rate the stock as
What is the online sentiment regarding the “buy”
company's performance?
Increase sales What are the current conversion ratios? Increase participation in current coupon
How is the company reaching consumers? redemption campaign
How does the online meet the offline? Increase preference for new line of
How is the company tracking conversions? products among savvy early adopters
44. How much is enough?
Increase in Increase in % change in
Ratio of posts to No of positive 3rd
Engagement community content views or content / channel
comments / replies party comments
memberships downloads subs
% change in Correlation of % change in
Customer % Change in % change in
customer sentiment to overall positive
Satisfaction customer retention customer loyalty
satisfaction satisfaction sentiment
% Change in % change in % change in
Social Content % change in % change in blog
Facebook Likes / YouTube Likes / content tagged or
Mobility Twitter retweets trackbacks
shares embeds ranked
Thought % Change in SOV per % change in Cisco Increase in topical Increase in perception
Leadership thought leader topic thought leaders quoted content coverage of C. as thought leader
Message % of conversations carrying one % change in key messages in % change in awareness and
Resonance or more key messages social media conversations credibility of key messages
% change in aided / unaided % change preference in specific % change in positive sentiment
Market Awareness
awareness vs. competition markets vs. competition vs. competition
% change in no. of times C. is % Change in no. of times C.
% change in perceived position
Market position positioned favourably in mentioned positively in key blogs
relative to competition
conversation vs. competition and communities vs. competition
% change in correlation
% change in cost per % change in desirable
Leads / Sales / % change in cost per between social media
contact or cost per mentions of key sales
Market Share qualified lead conversations and
customer acquisition drivers
qualified leads
Decline in cost per message
Efficiency of Decline in cost Decline in cost
communicated (budget divided by
Communications per click through per engagement
message appearnces)
http://blogs.cisco.com/socialmedia/measuring-social-media-and-its-impact-on-your-brand/
48. “[In Social Media], success isn't
about 'being on Twitter' or
mastering any other particular
social tool. Instead, success
accrues to businesses that are
present, agile, responsive, and
prepared.“
Jay Baer and Amber Naslund
authors of "The Now Revolution,"
49. Please Me
Measuring Social Media in Public Relations
http://slidesha.re/hTbqGe V
Steve Bowen Zaheer Nooruddin
Managing Director, Marketing & Director, Lead Digital Strategist
Training Asia-Pacific Greater China
steve.bowen@bm.com zaheer.nooruddin@bm.com
www.burson-marsteller.asia www.bmdigitalchina.com
www.facebook.com/bursonmarsteller.asia
@BMAsiaPacific @BMDigitalChina