Children Now
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The document discusses using social media to help build an organization called The Children's Movement. It outlines the organization's goals of connecting with a wider audience through social networks like Facebook and Twitter. It describes how the organization promoted its social media presence on its website and in emails. The results section shows that the organization was successful in growing its Facebook fan base and Twitter audience but that ongoing commitment is needed. It concludes that more focused experiments and deeper analysis are needed to continue growing the audience.
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The document discusses bringing self-care and well-being into the nonprofit workplace. It begins with an overview of burnout and its symptoms. It then provides various self-care tips that individuals and nonprofits can implement such as getting sufficient sleep, going for walks, practicing mindfulness, and taking real vacations. The document emphasizes that well-being must be embedded in an organization's culture through leadership, employee engagement, and intentional focus. It argues the benefits of prioritizing well-being include cost savings, higher productivity, and attracting and retaining top talent. Overall, the document promotes the idea that self-care is a key part of doing impactful nonprofit work.
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The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.
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This document discusses best practices for non-profits to use social media for networking and relationship marketing. It recommends that non-profits become "networked non-profits" that actively engage and listen to networks of people and organizations to reach outcomes. It provides tips for non-profits to start by engaging insiders like staff and boards in social media and to develop socially-engaged staff. It also discusses challenges like boundaries between personal and professional identities on social media and provides strategies for establishing an effective leadership presence on social platforms.
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Here are some tips to improve being present:
- Schedule focused work for when you have the most energy
- Limit meetings to 30 minutes as the default
- Ban electronics/multitasking from important meetings
- Protect distraction-free time on individual calendars
- Speak up if a meeting seems unfocused or you notice distractions creeping in
Assessing where your team is at with planning, people skills, priorities and being present can help identify areas to improve collaboration habits. Small changes like these tips can help your team optimize efforts and avoid burnout from too much connectivity.
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Happy Healthy Nonprofit: Strategies for Impact without Burnout
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Running Effective Virtual Meetings: Tools & Techniques for Engagement
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Children Now
- 1. Plugging into Social Media to Help Build The Children’s Movement Presented to The Social Media Lab The David & Lucile Packard Foundation July 9, 2010
- 2. The Children’s Movement: Aggregating Constituency-Based Power 1
- 3. Re-branding & the New childrennow.org Engaging & Enabling the Public 2
- 4. Extending Our Reach through Social Media Facebook & Twitter 3 Our goal: Connect with a wider audience, “economically,” by letting social networks do the work for us
- 5. Objectives: (1) Build the Brand & (2) Test Content Types 4 Kept eye on design value & post quality to build “consumer confidence” in our brand/efficacy
- 6. Promotion throughout Marketing Materials 5 + In main navigation of childrennow.org + Outlook email footer for organization + Twitter feed on childrennow.org + Email campaign footer
- 8. Results: Twitter 7 + Audience growth (<50 at outset) + Targeted/added media contacts
Editor's Notes
- There’s a tremendous “market” opportunity to bring together the unprecedented amount of untapped constituency power that exists for children. In addition to extraordinary voter support, countless organizations serve childhood development. Engaging and bringing together this existing support in The Children’s Movement will provide children and the people who care about them with the constituency-based political power they need to bring about systemic policy reforms, such as budget priorities and comprehensive K-12 reform. The Children’s Movement enables individuals, grassroots groups, and other organizations to easily participate in state and national policy advocacy for children .
- The new childrennow.org provides leading-edge functionality to enable participation coupled with a user experience that encourages it.
- The new childrennow.org provides leading-edge functionality to enable participation coupled with a user experience that encourages it.
- The new childrennow.org provides leading-edge functionality to enable participation coupled with a user experience that encourages it.