The document provides guidance on creating a social media plan in 6 steps: 1) preplanning, 2) listening to conversations, 3) creating target profiles, 4) setting goals, 5) joining conversations, and 6) measuring ROI. It also discusses budgeting for social media, including determining allocation from an existing budget vs new funds, and examples of costs like time, design, analytics tools, and advertising. The document concludes by advising to start with easily maintained platforms, plan content flow, and find automation tools.

1. Creating a Social Media Plan
Alistair Gleave – June 2015

2. About Me
• Involved with the Internet since 1999,
• Digital Marketeer worked with the likes of
VCA, Big Brother, Devon Air Ambulance…..
• Avid eBayer

3. Overview
 Social Media Channels
 6 Steps to Creating a Social Media Plan
 Budgeting for Social Media
 Getting Started
 Questions

4. How is Social Media Used?
 Customer Service
 Product/Service Feedback
 Networking and Job Searching
 Lead Generation/Sales
 Promotions
 News
 Internal communication

5. Creating a Social Media Plan
Steps:
1. Preplanning
2. Listen to the Conversation
3. Create Your Target Profiles
4. Set Specific Goals
5. Join the Conversation
6. Measure ROI

6. Budgeting for Social Media
 Allocation vs. Addition
 Do you need new funds or borrow from an existing budget?
 How to determine Allocation or Addition
 Have you determined your goals – if not, back to stage 1?
 How much is your existing marketing budget?
 Which current tactics work? Which are most expensive?
 Do you have internal resources available?

7. Budgeting for Social Media
 Examples of what you may need to budget for:
 Time – yours and others
 Design and Branding – can you do this or does it need
outsourcing?
 Analytics Tools – to monitor results
 Social Monitoring – to monitor results
 CRM Applications – If enquiries increase how will you manage
these?
 Social Media Advertising – is this in your plan?
 Outsources/Consulting – can these add benefit?

8. How to Get Started
 Start with platforms you can actively maintain
 Plan your content flow
 Will you push content through all channels?
 Find tools to automate processes (such as)
 Tweetdeck (now by Twitter)
 Hootsuite
 Sprout Social – free 30 day trial (currently)
 mailPDQ
 Sendible

9. Thank you and please
join us on our social channels
Facebook.com/GleaveMedia
Twitter.com/GleaveMedia
www.GleaveMedia.co.uk