Setting a School Social    Media Strategy
The Most Popular Social Media          Networks
Social Media & Education
Social Media To Improve Student Life And School Rating All teens use social media, schools can use this as a benefit to r...
Benefits of Social Media in Education Student inducement for writing and reading Students contact teachers              ...
EDUCATION    TECHNOLGOY
Why a School Social Media
EDUCATIONSocial Media
A School Social Media Strategy                                    Engagement Objectives   Audience   Channels             ...
It’s MORE about Education and     LESS about Technology!
Steps of Social Marketing Plan
Step 1: Set Your Objectives And Measurement                    Plan                 Public ObjectivesRaise knowledge of   ...
Private ObjectivesBuild awareness     Increase web     Improve searchregarding school      site traffic   engine rankings ...
Step 2: Get To Know Your TribesBuild a questionnaire (What websites are students most interested in?What Social sites do t...
Step 3: Select Your Social Channels    Facebook                Twitter              Linked-In          You Tube           ...
Step 3: Select Your Social           Search engine ranking    Media Channels                                         Faceb...
Step 4: Put Together An Engagement Plan                      •     Social media strategy (complete!)                      ...
Step 5: Set Up A Social Media PolicyStating who the social media policy applies to, such as employees, teachers, parents, ...
Step 6: Bring Your Social Media Strategy To Life!                          You now have a solid                           ...
Thank you!
How to set a school social media strategy (by samer chidiac)
How to set a school social media strategy (by samer chidiac)
How to set a school social media strategy (by samer chidiac)
How to set a school social media strategy (by samer chidiac)
How to set a school social media strategy (by samer chidiac)
How to set a school social media strategy (by samer chidiac)
Upcoming SlideShare
Loading in …5
×

How to set a school social media strategy (by samer chidiac)

862 views

Published on

Quick Steps on how to Set a Social Media Strategy for a School or virtually any educational institution

Published in: Education
1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
862
On SlideShare
0
From Embeds
0
Number of Embeds
131
Actions
Shares
0
Downloads
42
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

How to set a school social media strategy (by samer chidiac)

  1. 1. Setting a School Social Media Strategy
  2. 2. The Most Popular Social Media Networks
  3. 3. Social Media & Education
  4. 4. Social Media To Improve Student Life And School Rating All teens use social media, schools can use this as a benefit to reach students. Better and easier methods to reach homes (students and parents). Display messages, show actual imagery, up-to-date info. Increase schools’ presence in the community. School and Home as one entity.
  5. 5. Benefits of Social Media in Education Student inducement for writing and reading Students contact teachers  Direct contact with school officials Parents contact teachers  On hand information Students upload videos  Up-to-date News  Direct streaming Videos of students activities up-to-date info regarding school achievements
  6. 6. EDUCATION TECHNOLGOY
  7. 7. Why a School Social Media
  8. 8. EDUCATIONSocial Media
  9. 9. A School Social Media Strategy Engagement Objectives Audience Channels Policy Plan
  10. 10. It’s MORE about Education and LESS about Technology!
  11. 11. Steps of Social Marketing Plan
  12. 12. Step 1: Set Your Objectives And Measurement Plan Public ObjectivesRaise knowledge of Strengthen your school, Exemplify the relationships withteaching methods, personality of your future clients, improvement organization prospects, and methods. influencers Improve student- Improve parent- teacher relationship teacher relationship
  13. 13. Private ObjectivesBuild awareness Increase web Improve searchregarding school site traffic engine rankings Generate leads Generate sales
  14. 14. Step 2: Get To Know Your TribesBuild a questionnaire (What websites are students most interested in?What Social sites do they use most?)Analyze this data and build your personasGather Insights Directly From Your Students And ParentsTo Create More Targeted Social Media Campaigns SPEND TIME AND MONEY CREATING A SOCIAL CAMPAIGN WHERE YOUR TARGET MARKET HANGS OUT MOST (FACEBOOK, TWITTER OR LINKEDIN)
  15. 15. Step 3: Select Your Social Channels Facebook Twitter Linked-In You Tube Blogs• Account with • Account with • Setting up • Constant upload • Periodical constant follow constant follow account for of videos in the blogging (weekly) up up teachers to classroom and • Upload of• Page with recent • Tweeting during connect in the during extra- workshops, activities and school event and business world curricular feedbacks, announcements ensuring the • Sending activities brochures and• Constant upload widest number of brochures and • Sharing videos flyers on the blog of photos/ video/ followers flyers of the with students • Upload of useful links • Spreading the school to through their activities and• 24/7 monitoring activities through companies and Facebook journals of of other schools pictures managers to accounts students, staff accounts widespread and faculty• Ensuring constant contact with students
  16. 16. Step 3: Select Your Social Search engine ranking Media Channels Facebook Ads Media Google Ads Commercializing on Ministry of educations website Commercializing on Children TV channels
  17. 17. Step 4: Put Together An Engagement Plan • Social media strategy (complete!) Agree social media campaigns with the businessMay – June • Look into resourcing needs for campaigns • Secure your brand names / URLs across the social Web (unless you have already done this) • Design and launch (selected social network) page structure • Prepare targeted content for your social network • Upload video content to YouTube etc.July – August • Launch first campaign • Communicate with key influencers through Twitter and other channels • Monitor conversations on direct chatSeptember – October ,,,
  18. 18. Step 5: Set Up A Social Media PolicyStating who the social media policy applies to, such as employees, teachers, parents, students…Reminding the employees to understand any employment agreements, contracts or communicationpolicies already in existence. This includes copyright, privacy and other applicable rules or regulations.Define social media to include all forms of multi-media, social networking websites, blogs or any otherdigital content sharing service is covered within the policySet clear guidelines on how confidential information should not be used or published via social media(ex: Pictures without consent of individuals)Request employees use a disclaimer or their opinions to those of the organization when referring to theorganizationMake clear that any postings from employees from personal accounts should not include any logos ortrademarks unless permission has been grantedEmployees are not permitted to create their own pages, accounts or profiles using the branding ororganizations name or slogans which could be misinterpreted as an official page by the publicThe organization reserves the right to request that specific subjects are avoided or that individual postscan be removed if deemed unacceptable or inappropriate
  19. 19. Step 6: Bring Your Social Media Strategy To Life! You now have a solid plan details everything you need to launch social media campaigns Listen out for new Focus on trends, measure achieving results the impact of your for your business campaigns and and your keep on tweaking customers your plan
  20. 20. Thank you!

×