Digital marketing has become more prominent over the past five years, with companies striving to create brands and push information to targeted audiences through websites and social media. While push strategies are still common, pull strategies that engage audiences are more effective. Targeted digital marketing approaches have helped certain brands and personalities grow strongly. As more companies look to promote their business online, addressing key issues like creating compelling content, driving web traffic, accentuating uniqueness, and collaborating with influencers can lead to successful online presence through digital media.

2. Digital Marketing has taken a progressive stand than what it had been
five years back. Nowadays companies are striving to create an image or
a brand in the digital media such as websites, social media, banners and
so on, to "Push" information into their targeted audience. As the push
strategy is still prevalent, when in real life situations pull strategies are
more effective and measurable.
The Planned Approaches to Digital Marketing aiming at a Targeted
audience have lead to the strong growth of certain brands and
personalities. For example Face book and Dale Carnegie are a few
notable ones.
However there is a deeper concern as the number of companies focused
on finding new ways to promote their business, products, key messages
and services to their target customer audience in the digital media are
ever growing. The following issues when addressed leads to successful
online presence over the Digital Media.

3. 1. Creating a Product Image in Style
Once the decision is taken to strengthen the presence in the digital media,
the first step is generally to conduct an online marketing research and
competitor's research to know about the product and their competitive
markets. Following this process would be creating a Brand/Product Image
that would represent the key message of the company, where it adopts a
certain style of creating convincing messages to attract their target audience
through key words, placing on relevant sites and web properties. In short-
"Develop Great Content and Work with it smartly“
2. Web Traffic and Growth of Audience
Creating a demand for the content that needs to be published is an Art.
There are several e-Commerce web design tools to enhance the potential
Web Traffic for a particular brand. Keyword research plays a vital role in
increasing the Web traffic to a particular site. Striving to deliver quality
content to the audience would enhance the mind share of the site and
enhance growth of the Audience with company’s new ideas.

4. 3. Core content
Relevant images and unique content in a consistent fashion enhances
the growth of the audience. Professional Content writers and Digital
Marketing Agencies have a crucial role in molding the image of the
Product. The content displayed should advocate your audience to share
and propagate your message to the broader society.
4. Brainstorming and New ideas
Whether In-house or Outsourced teams do your Digital Marketing, the
focus must always be to bring forth New Ideas and Fresh Thinking into
your advertising media. Motivated teams work hard on Brainstorming
their team members for bringing about new ideas to promote their
product. The main concern here would be in keeping the targeted
audience in mind, while working on such content that drives the
emotional or essential needs of the audience to fulfill their
desires/demands.

5. 5. Ongoing Reach of Targeted audience
In order to create and retain new and existing audience it is essential
there is concerted effort in developing new content on regular basis in
terms of blogs, newsletters, video, articles, press releases and so on, to
keep the audience well informed of the latest developments related to
the Product.
6. Accentuate your Uniqueness
Building a brand image for the Product takes a lot of careful planning;
therefore the prior concern on Accentuating the Uniqueness of the
Business, Product and Key messages could pull in the target audience
you have been working for. Discovering a unique idea and standing for
the cause without fear while driving the point consistently would make
your company popular among the populous (Eco-friendly
concept).Highlighting the unique selling points on your websites, social
media and banners could bring in the desired target audience.

6. 7. Influencer- essential in growing digital media
Bringing about alliances with Companies and other Influencers
contribute to the growth of your presence in the digital media. Brand
Ambassadors and Social Media Networks work efficiently at this effort
in pulling the best alliances to advertise your product.
Though the above ideas are a gist of the various strategies in Digital
Marketing, it is still growing and each day may present a new challenge
in discovering and unraveling the potentials of this Media.