This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
This social media case study highlights the work done by Windchimes Communications is promoting the Emerson Cup and generating participation with the users with the brand
BlogWell Bay Area Social Media Case Study: The Coca-Cola Company, presented b...SocialMedia.org
In her BlogWell Bay Area presentation, The Coca-Cola Company's Manager of Digital Communications and Social Media, Ashley Callahan, shares how the brand's "Coca-Cola Journey" social campaign grew its social media channels by 100%.
She offers tips on how to create compelling, meaningful content and how to effectively track results through examples of the successful Journey campaign.
7 ways social media and digital content are changing broadcast mediaAlicia Whalen
7 ways social media and digital content are changing traditional broadcast media. The impact of digital media, technology and the connected consumer on traditional broadcasting presented by A Couple of Chicks Digital Marketing at Staying Tuned 2014 BBM Canada Conference.
Case Study: Successful Content Campaigns Without a Media BudgetDigiday
Joseph Assad, COO of PMK*BNC, presents a case study focused on creating entertaining and shareable content. PMK created a digital short for Audi, titled “The Challenge.” Leveraging the built-in fan base and consumer/media attention for an upcoming movie release, PMK successfully inserted Audi in the pop-culture conversation. With zero paid distribution, the video racked up around 5 million views in just 5 days, was ranked #1 on Reddit.com, and received over 400 million unpaid media impressions in top outlets across the country.
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
7 ways social media and digital content are changing broadcast mediaAlicia Whalen
7 ways social media and digital content are changing traditional broadcast media. The impact of digital media, technology and the connected consumer on traditional broadcasting presented by A Couple of Chicks Digital Marketing at Staying Tuned 2014 BBM Canada Conference.
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Coca-Cola
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Patrick Young, Brent Freed, Ryan Wang, Sunny Young
MMA Innovation Summit SM2 Presentation.
"Energizer’s Skintimate Inspiration Nation is a multifaceted social effort that lives on one platform but consists of various engaging elements meant to inspire and target millennial women. Mobile was used as a campaign unifier for a fully immersive experience that included original and engaging content that created brand affinity towards Skintimate."
BlogWell Bay Area Social Media Case Study: The Coca-Cola Company, presented b...SocialMedia.org
In her BlogWell Bay Area presentation, The Coca-Cola Company's Manager of Digital Communications and Social Media, Ashley Callahan, shares how the brand's "Coca-Cola Journey" social campaign grew its social media channels by 100%.
She offers tips on how to create compelling, meaningful content and how to effectively track results through examples of the successful Journey campaign.
7 ways social media and digital content are changing broadcast mediaAlicia Whalen
7 ways social media and digital content are changing traditional broadcast media. The impact of digital media, technology and the connected consumer on traditional broadcasting presented by A Couple of Chicks Digital Marketing at Staying Tuned 2014 BBM Canada Conference.
Case Study: Successful Content Campaigns Without a Media BudgetDigiday
Joseph Assad, COO of PMK*BNC, presents a case study focused on creating entertaining and shareable content. PMK created a digital short for Audi, titled “The Challenge.” Leveraging the built-in fan base and consumer/media attention for an upcoming movie release, PMK successfully inserted Audi in the pop-culture conversation. With zero paid distribution, the video racked up around 5 million views in just 5 days, was ranked #1 on Reddit.com, and received over 400 million unpaid media impressions in top outlets across the country.
A social media case study on how a financial brand like Bajaj Allianz used social media to educate young parents about the need for financial planning for children. The social media efforts for the brand were made by Windchimes Communications that helped the brand engage with young parents online and also created awareness for the Child Plan product using various social media tools.
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
7 ways social media and digital content are changing broadcast mediaAlicia Whalen
7 ways social media and digital content are changing traditional broadcast media. The impact of digital media, technology and the connected consumer on traditional broadcasting presented by A Couple of Chicks Digital Marketing at Staying Tuned 2014 BBM Canada Conference.
Coca Cola - Social Media Strategies (Digital Marketing Today: F16)Julian Gamboa
As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies.
CREDITS
Client: Coca-Cola
Project Director: Julian Gamboa
Project Manager: Samantha Yen
Project Team: Patrick Young, Brent Freed, Ryan Wang, Sunny Young
MMA Innovation Summit SM2 Presentation.
"Energizer’s Skintimate Inspiration Nation is a multifaceted social effort that lives on one platform but consists of various engaging elements meant to inspire and target millennial women. Mobile was used as a campaign unifier for a fully immersive experience that included original and engaging content that created brand affinity towards Skintimate."
How brand can communicate with kids in restricted online world - presentation by Piotr Tytyk (Talent Media) during Power of Content Marketing Conference 2018
Webinar | Achieving the “Aha” Moment: What Gen Z and Millennials Need from ED...Converge Consulting
The new 2017-18 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience?
One of digital marketing's biggest questions is whether or not social media marketing can translate into revenues. Facebook, Twitter, Instagram, and other social platforms provide brands with opportunities to reach niche target audiences in a non-invasive manner. Find out how to effectively leverage social media marketing to increase brand awareness, increase traffic, capture leads, and subsequently generate revenue.
*Presentation was prepared by CEO & Founder, Yohan Perez.
Webinar presentation: Kantar Millward Brown and Oath – Cadbury’s Memory LaneIAB Europe
Kantar Millward Brown and Oath – Cadbury’s Memory Lane presentation for the IAB Europe Webinar: Research Awards Winners – Advertising Effectiveness and Cross-device Measurement
Social Media and Inbound Marketing has transformed the marketing landscape. In parallel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
(Social Media + Video) - Cat Videos = Awesome
Social Media and Inbound Marketing has transformed the marketing landscape. In paralel the cost of producing and distributing quality video has dropped dramatically. This webinar will cover how marketers can take advantage of these trends to use Social Video to drive results. How do you balance Magic and Logic to tell stories that will inspire your customers to act?
Topics Covered:
- Overview of Social Video - what is it, when should you use it
- Creating a Social Video strategy in Paid, Earned and Owned Media Landscape
- How to build in inherent virality into your videos so they get shared
- The power of storytelling
- Insider look into HootSuite's Social Video strategy
- Real world examples of strategies that work
Team Theoria, which is Greek for vision. We look forward to working towards bringing your vision to life for Smile Asia Week 2015. THEORIA is an international team of final year students from Murdoch University, and bring with us a variety of cultures and backgrounds. Members consist of: Gan Hwee Yee, Caroline Bowler, Fennie Chin, Soh Li Hui, Shahirah Jainan and Heidi Ang.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Nestle "Pocket Like It's Hot" Expanded Case Study
1. Nestle – Hot Pockets | “Pocket Like It’s
Hot”
Expanded Case Study
CHANNELFACTORY.COM CONTACT@CHANNELFACTORY.COM 866.611.0694
2. 2
Campaign Overview
2
CAMPAIGN INFO
Brand: Nestle - Hot Pockets
Campaign: “Pocket Like It’s Hot”
Number of Videos: 1
Launch Date: 10/11/12
Target Audience: U.S. Adult Males
View Guarantee: 5,050,000
OVERVIEW
Channel Factory consistently over-performs for
Nestlé brand campaigns, and we have become a go-
to part of their social video solution. Hot Pockets
came to us to promote a high-profile campaign,
featuring a celebrity integration with Snoop. The
video generated cross-platform social buzz and was
awarded “Best YouTube Viral Video Campaign” of
the year at PR News’ Social Media Icon Awards 2012.
3. 3
View Delivery Outcome
3
VIEW & ENGAGEMENT
Total Views: 6,739,116
Delivery of View Guarantee: 132%
Overall Engagement: 140,000+
TRENDING
Most Popular – Entertainment
Most Viewed – All Categories
Most Viewed – Entertainment
Most Viewed – Trends Dashboard
ORGANIC SEARCH RANKING
1st Page on Google – “Hot Pockets”
#2 Video on YouTube – “Hot Pockets”
SOCIAL MEDIA PRESENCE
257% Subscriber Increase
24% Facebook Fan Increase
1st page organic search placements on Google for keyword “hot pocket”
Most Popular
Entertainment
4. 4
4
Engagement Outcome
ENGAGEMENT BREAKDOWN
71%
25%
Facebook
YouTube
Twitter
Google+
Stumble Upon
3% 1% 1%
The Nestle video achieved a total of
140,000+ engagements across
Facebook, YouTube, Twitter, Google+
and Stumble Upon. Engagements are
defined as any direct interaction a viewer
has with your content. This includes
ratings, comments, and shares.
Facebook 100,097
YouTube 35,467
Twitter 4,162
Google+ 392
Stumble Upon 169
Overall Engagement 140,287
5. 5
Organic Blog Placements
5
We leveraged our relationships with top online publishers to secure 10+ blog posts across influential
blogging sites including E! Online, Huffington Post, and AdWeek.
Editor's Notes
Only pictures of the video with go here. In this case there are 3 videos.
