This document outlines a plan to create an online community focused on childhood obesity prevention. It will use social media platforms like Facebook and Twitter to share stories, statistics, and research on topics like bullying and obesity, nutrition, and the long-term physical effects of obesity. The community will engage members by having dietitians and doctors answer questions, and encourage members to share successes. The goal is to provide support and empower others to adopt healthier lifestyles. Example posts on nutrition, bullying, and discussion topics for the Facebook page are included.

1. CHILD OBESITY PREVENTION
M AT T H E W E G A N
NICK LUCANIA
M AT T H E W M A L I N O W S K I
TORI PEOPLES
LOGAN PONCE
MARTELE WILSON

2. FINDING OUR STORY
• We brainstormed ideas that we all thought were important
• The one idea that everybody thought was important health and obesity
• We concentrated that goal into Childhood Obesity because it was an important
and emotional topic
• We felt an emotional and important topic would be the best way incorporate all
the Dragonfly Effect’s Framework

3. FINDING OUR STORY
• Luis an immigrant • Segment on Maury
from Mexico who about Obese
in 2 years went Children is shocking
from “skinny” to but no uncommon
obese • http://www.youtube.
• An alarming story com/watch?v=QNY
of how easy young AmxX3dJA&feature
people gain weight =related
with improper diet
and lack of
exercise

4. APPLYING THE DRAGONFLY FRAMEWORK
• Focus: Childhood Grab Attention:
Obesity Prevention • Use shocking
• Emphasis on building an statistics, pictures and
online community for videos
prevention • Tweets about health
• Different topics like: articles and studies
Bullying and
Obesity, Nutrition, and
Physical Effects of
Obesity longterm

5. APPLYING THE DRAGONFLY FRAMEWORK
• Engage: Members • Enabling Others To
share stories Act
• Dieticians and • Reading Open Forums
Pediatricians answer about Childhood
questions for members Obesity
• Members get support • Personal Stories to
from the online touch the readers heart
community • Easy to follow
• People are encouraged directions to start
to post videos about healthy lifestyles
their successes

6. TOOLS
Facebook Page
• Open Forum for Discussion
• Photos
• Wall Postings : Research and Helpful Tips
• http://www.facebook.com/pages/Child-Obesity-Prevention/197345313678198
Twitter
• Statistics about Childhood Obesity
• Re-tweets of other articles
• Follow us @NO_CHILDOBESITY

7. EXAMPLE OF RETWEET/ FB POST
• Psychological/ Bullying on Obese Children
• Children who are teased about their weight tend to have
poor body image, low self-esteem, and symptoms of
depression.
• They tend to get bullied and talked about in schools so
most of them end up missing school or skipping classes.
• Their self-esteem is low and they use food as their
comfort zone, which is usually high in fat, sugar and
calories.

8. EXAMPLE OF RETWEET/FB POST
Nutrition and Diet
• Children are consuming excessive amounts of
sodium, simple carbs (sugar), and bad fats on a
daily basis.
• Researchers have found children who eat school
lunches are 29% more likely to be obese.

9. EXAMPLE DISCUSSION TOPIC FOR FB PAGE
• How to make healthier lunches
• Simple ways for children to get active
• Setting an example for your children
• Portion control
• How to shop healthy and thrifty at the grocery
store

10. LEGACY
• An online community devoted to all
aspects of childhood obesity
• To enable other parents and
children to fight this epidemic