Twins Group plans to open a new fast food restaurant called "Noodles-Shop" focusing on noodle dishes. They will target children ages 3+, teenagers, and young adults. The vision is to become the top noodle fast food shop in the country offering various noodle flavors. Financially, the goal is to make 10 million taka by 2015. The shop will be located in Banani which has universities and offices. It will offer 10 new noodle items not widely available such as noodle burgers and pizzas.

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Executive Summary
Twins Group is going to launch a new fast food with a different idea. We named it
“Noodles- Shop ”. There are some new food items. Here people will get some
tasty, healthy fast food items with different price range. We are targeting basically
three groups of people for our market segmentation. Those are the children 3+,
teenagers and young adults. We also have a plan to make some special foods with
low calories & fat which will be good for heart.
Vision is an encompassing explanation of why the organization exits and where
it’s trying to head. So we also set our vision. Our vision is to be No. 1 fast food
shop in our country offering different flavors of noodles. Financial objective is to
make tk. 10000000 by 2015.

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Table of Contents
Executive Summary…………………………………………………………………………………………………………………………… 1
Business Description…………………………………………………………………………………………………………….. 3
Our Product Range………………………………………………………………………………………………………………. 4
Location...................................................................................................................................... 4
Industry Background…………………………………………………………………………………….………………………. 5
Competitive Analysis ………………………………………………………………………………….……………………… 5
Market Analysis …...………………………………………………………………………………….………………..…. 6
Sales and Marketing Plan ………………………………………………………………………………..………………… 7
Operation Plan…………………………………………………………………………………………………….……………… 8
Management Summary……………………………………………………………………………………………………… 10
Financial Plan………………………………………………………………………………………………………..…………….12
Conclusion………………………………………………………………………………………………………………..….…… 13
Bibliography ……………………………………………………………………………………………………………..……. 13

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Noodles-Shop
Business Description:
Noodles-shop is a mix up of some recipes of noodles. It will be a different fast
food shop where initially about 10 different items will be made with noodles.
In our country maximum fast food items are common in all the restaurant and fast
food shop. We are the one who are going to do something new and different. Our
concept is totally based on noodles. Only a few people may know about those
recipes of noodles but there is no shop where people can buy it. So our target is to
make delicious foods with noodles which will serve the country’s demand of new
unique items & customer’s satisfaction.
A company that fails to look ahead or anticipate customers' needs will not able to
be successful in the current, competitive and highly standard food market. Our
strategic management analyzes the food market by sub-categories of seasonal,
functional, dailies in our country and report that the people of our country want
something new and innovative. So our target is to serve some exceptional foods
made by noodles to the customer, which is totally new and innovative idea in our
food market.

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Our Productrange:
We all are familiar with burger, sandwich, vegetable or chicken roll, chicken
nuggets. Those items are available in almost every fast food shop. But we are
different from them because we will make those same foods by nodules like simple
noodles, burger, noodles pizza, noodles role, nuggets with noodles flavor, noodles
semai, noodles pakooka, special laddos made by noodles etc. There is a huge
difference between those foods as we always eat vegetable or chicken roll but now
we are using noodle in spite of vegetables and chickens. For another example,
fruits custard is very common to all but we are preparing custard with noodles. We
can assure that all our new innovative items will really yummy in taste.
Location:
We are willing to open our ‘Noodles shop’ at Banani. Banani is a busy area in our
Dhaka city. Many well-known private universities as South-east University,
American International University of Bangladesh (AIUB), Primesia University,
Prime University and many offices are situated there. After being well-known and
if we can fulfill our goal, we will expand our business in other sectors of our
country. After making some profit we will open new branches of ‘Noodles shop’ in
other areas of Dhaka city.

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Business Environment & Market Analysis:
Industry background:
Noodles-shop is totally new and different idea in Bangladesh because there are
huge fast food shops in Bangladesh, but all of them give almost the same services.
Many of us may be noticed that a program of cooking shows us how to make
different foods by noodles. The show is promoting the innovative concept but there
is no shop or restaurant where people can get those foods. So there is a significant
demand of those new food items in the market. Our main goal is to make our
business large and spread it in different sectors of our country. At first we will
make it small but profitable, then after earning we will expand more and make it a
well-known fast food through the country.
Competitiveanalysis:
At present there is a few competitors in this market but we are not concerned about
them who sale the same fast foods. We agree that they are doing well with their
own mission. Many of them are well reputation for their good foods and well
services. And we don’t want to compete with them. Our one is one kind of niche
marketing as we are willing to start a small but profitable business. We have a
totally different focus and our product will completely new, different and
innovative from the other shop or restaurant.

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Market Analysis:
Before starting any kind of business market analysis is very important. We have to
focus on our target market. We have to analyze who are our target customers,
where are they from? What characteristics describe them? How we satisfy their
needs better than others? We also analyze that why will they chooseour services.
Our target customers:
For every single business it is necessary to set the target. Basically people set their
target according to the market segmentation. People can be considered according
to their region, gender, age, education, nationality, occupation and so on. We also
set our target market considering the age under the demographic segmentation. Our
targets are the kids who are 3+, teenagers and adults who love noodles. The
children are always fond of noodles but generally they don’t want to eat ideal food.
They always deprive of nutrition. Parents are also concerned about their good
health. Considering those case we are willing to make the different items which
will attract the kids. The teenagers and adults also love to have fast food and our
one is also has a different taste and flavor. So they will prefer ‘Noodles shop’ more
than other fast food shops. We are also targeting those people who are working in
working in Banani area and the young adults who are studying in those universities
are always eager to eat outside of their campus. Giving treats are common
tendency of those adults. And those people who have their office in that area also
need a food shop which can satisfy their appetite at lunch time with a reasonable
price. We are determined that we are the one who can fulfill their desires.

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Sales & Marketing plan:
Our target customers are kids of age above 3 years, teenagers who like Fast foods,
the adults who love to eat. We will promote our ‘Noodles shop’ by advertising
through traditional media, or we can provide leaflets in the universities. We can
spread it through websites, or mobile texting advertisement. Though our business
is a niche business, our sales system would be direct sales, home delivery of
occasional packages.
We will provide some special offers like discounts for those children who are
below 5. We can also offer special package on different kinds of occasion as Eid
festival, Pahela boishak, friendship day, valentine’s day and so on. We will set
bundle offer for the customers. We will provide membership offer for the regular
customers.
Decoration of the shop is also very important to attract the customers. We will
decorate the whole shop considering the customer’s taste. Likings are vary from
personto personbut we will try our best to give a good look to our ‘Noodles shop’.
Our decoration will base on lights and small sized trees. One part of the shop will
also decorated considering the children’s taste as painting a wall with cartoons.
We will also concern about the cleanness of our shop and provide hygienic food so
that customer can’t complain about our services.

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Operational Plan
OperationsPlan:
Our aim is to add some different flavor in our food items. Indeed, it has brought a
very wide range of stakeholders into close cooperation. Valuable lessons have been
learnt about the challenge of collaboration in and across the fields of taste, health
flavor and nutrients. It is the first time that such a broad range of stakeholders –
take a part to establish the business.
To start and continue our ‘Noodles shop’, some machines are required. Here are
some details about the types of machinery required to start our new business:
Fire Milling Equipment
Heat Insulation vat
Chilling section
Blending unit
Refrigerators
Coffee maker machine
Generator
Oven
All those machines are required to provide good service. For example, besides
our food items we will also serve cold drinks and coffee. So to keep the cold
drinks we need a refrigerator. We also need it to keep some ingredients like
sauce, mayonnaise, chickens, beefs and many other things.

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We also need some basic inventories to serve and satisfy our customers. Our
shop is not that much large in size but we can accommodates at least 28 people
at a time. We are providing 7 tables with each have 4 chairs. Two glass system
tables where the food will be kept with the food items so that the customers can
see the items. For the better satisfactions of our customers we will set air
conditional (AC). Load-shedding is the common problem in our country. When
the electricity will be gone the customers may be disturbed. So we need the
generator badly. It is also necessary for our working purpose. We will set a TV
for the entertainments of our customers.
To provide the customers a good service and being popular we need some
employees for different purpose. Here is an approximate calculation of the
employees-
Cook - 2 person
Operator – 3 person
Serving boy – 4 person
Cash operator – 2 person
At the beginning we are requiring those numbers of people. If we need more we
will appoint more. But we assume that it will able to serve 35 customers at a time.
We will have a quality controldepartment also so that we can run with a slandered
process which will enable us to export our productand create a distinctive brand
image in our local market.

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Management Summary
Management Hierarchy:
Production Manager
Finance Director
Marketing/Sales Manager
Managing Director
Chairman

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Management Team:
Chairman: Md. Nasim Shahriar is selected for the Chairman. His job is to look
after this business, and bring out new ideas to expand the business. He has an
experience in out sourcing job.
Managing Director: Mr. Nadeem Shahriar is selected for the managing director.
His job is to observe and keeping the company in track and manage to make it
more profitable if any losses occurs. He worked as an office manager in Academia
School.
Marketing/Sales Manager: Ms Nafima Binte Bashar is selected for the
Marketing/Sales Manager; her job is to promote the company by attracting
customers through advertising, leaflet, spreading into website. She is also a
volunteer of BDRCS.
Finance Director: Mr. Naser Uddin Ahmed is selected finance director. His job is
to determine how much profit the business earned, how much money is earned and
invested to the business. He has worked as an accountant in European Standard
School.
Production Manager: Mr. Anisul Islam is selected to be the production Manager,
his job is determine the production process whether the product are made in proper
way. He worked as a volunteer in Jaago foundation.

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Financial Plan:
Everyone has a financial plan of their business. We also make a calculation but we
do it approximately. According to our calculation we need tk. 2,200,000 to start
our desired business.
Mr. Abul khair jyote, the lecturer in Independent University of Bangladesh (IUB)
will fund us if we can impress him through our business plan.
We have done an approximate calculation for our cost. It is shown below-
Cost Details:
Here is our total expense in details:
 Rent cost
(For 5 years as contract)----- Tk. 15,00,000 (approximately)
 Machinery cost --------------- Tk. 3,50,000 (approximately)
 Inventory cost ----------------- Tk. 1,50,000 (approximately)
 Advertising cost -------------- Tk. 50,000 (approximately)
 Decoration cost --------------- Tk. 1,50,000 (approximately)
Total cost --------------------- Tk. 2,200,000
It is an approximate calculation. So we consider extra tk. 50,000 as back-up
money but we hope we will able to arrange all the things with this cost.

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Conclusion:
Last of all we want to say that our business proposal in new and innovative in the
fast food market. We just want to bring some new food items which are made by
noodles. We will set an affordable price so that people can afford our products and
satisfy their desire for taste & different foods. We believe that it will be a
profitable business and we can meet the need of the customers better than others.
Bibliography:
 1.http://ec.europa.eu/research/innovation-union/pdf/active-healthy-
ageing/steering-group/operational_plan.pdf
 Wikipedia
 Vision and Mission of a Business by Arthur & Marry.C
 How to start a business for dummies
 Principles of Marketing by P.Kotler