Some questions to ask to understand if your organization is truly aligned.

1. CHECKLIST FOR ORGANIZATIONAL ALIGNMENT
Strategy
• Is strategy aligned with
values of the firm?
• Is strategy aligned with firm’s
core competencies?
• Are tactics aligned with the
strategy
• Does the brand convey the
desired image of the firm?
• Are the right customer
segments being targeted?
• Is there a reason to
buy/competitive
advantage?
• Use market research to audit
effectiveness in the
marketplace as well as test
the firm’s value proposition
Employees/Processes
• Do employees understand
the strategy? Are they
aligned with it?
• Is the firm communicating to
and training its employees?
• Are performance reviews
and compensation
reinforcing the desired
behavior?
• Assess alignment with
employees satisfaction and
alignment surveys
Customers
• Do customers understand
the values of the firm?
• Are customers aligned with
the position and strategy of
the firm?
• Do customers understand
the firm’s value proposition?
• Do customers have high
satisfaction and loyalty? Do
they give the firm a high
wallet share?
• Measure performance with
customer
satisfaction/loyalty/alignmen
t research
Consight Marketing Group