HPL was a large food products company in India known for high quality products sold at reasonable prices. It had a wide range of dairy and other food products. Though it faced strong competition, HPL was often the market leader due to its focus on quality and affordable prices. However, the company was experiencing a decline in sales due to low motivation of its sales team from lower than average pay and lack of non-financial rewards or training. Proposed solutions included analyzing underperforming regions, recognizing high performers, and ensuring effective supervision by managers.