Types of strategy
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There are several types of business strategies: Integration involves expanding operations through mergers or acquisitions to increase market power. Intensive strategies focus on improving existing products through activities like market penetration, product development, and market development. Diversification grows the business through entering new product lines or markets, which can be related or unrelated. Defensive strategies aim to maintain market leadership by fighting off competitors. Common strategies include joint ventures, divestitures, and liquidation.
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This curriculum vitae outlines the professional experience of Mrs. Arthi Govender, who currently works as a Senior Sales Engineer and Marketing Research and Strategy Manager at Air Products Pty Ltd. She has over 20 years of experience in business development, sales, marketing, and strategy management. She holds a Master's degree in Business Administration and has demonstrated strong leadership, marketing, and sales skills throughout her career. She has been instrumental in growing her current employer's business unit revenues by an average of 20% per year.
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Intensive Strategies: These strategies focus on increasing market share and profitability within existing markets. This may involve expanding product lines, increasing marketing efforts, or improving distribution channels.
Diversification Strategies: These strategies involve expanding into new markets or industries. This can be done through related diversification, where the company enters a new market that is related to its existing business, or unrelated diversification, where the company enters a completely new market.
Defensive Strategies: These strategies are designed to protect the company from external threats. This may involve reducing costs, divesting non-core businesses, or implementing anti-takeover measures.
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Corporate strategy is essentially a blueprint for the growth of the firm.
The corporate strategy sets the overall direction for the organization to follow.
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Lesson 3 4 stm
- A company may require different strategies at different levels, including corporate, competitive, and functional strategies.
- Corporate strategies deal with objectives, resource allocation, and coordinating business unit strategies. Types include stability, growth, retrenchment, and combination strategies.
- Competitive strategies establish competitive advantage against rivals using low cost, differentiation, or focus approaches. Porter's five forces model analyzes industry competitiveness.
- Functional strategies involve coordinating resources like marketing, finance, operations to execute business unit strategies efficiently.
Growth Strategies
Firms consider pursuing various market segments as part of their overall growth strategies, which may include the four major strategies that are:Market Penetration, Market Development, Product Development and Diversification.
This presentation ion tell about the growth strategies that how various successful firms have adopted and got success.
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Before she became one of the biggest names in Philippines showbiz industry, Maymay Entrata also had her fair share of life struggles.
Before she became one of the biggest names in Philippines showbiz industry, Maymay Entrata also had her fair share of life struggles.
Starting at the age of 14th, Entrata began auditioning for various reality television shows to fulfill her ambition of becoming an actress, but she failed. After being rejected several times, Entrata almost did not audition for Pinoy Big Brother Lucky 7 however, her grandfather got ill, she saw it as a reason to try again. Guess what? Entrata went on to win the competition, finally she did it. I really admire her for being who she is, what she is, and where she became. I am proud to say she is a bisaya and that's our biggest similarities. Her skills are one of a kind, she can act, dance, sing, and model. I really love how she boosts her confidence even though there are a lot of bashers around her, and I want to apply it to myself to be a strong and independent woman. Maymay is a beautiful and multitalented young woman with a wacky personality that’s extremely likable. She’s a dreamer and she never lost sight of them and who she’s dreaming it for.
I always admire people who dream big dreams and work hard to reach them. Watching Maymay everyday has given me inspiration to fight for my dreams and work hard even for those dreams I have let go because it deemed impossible.Before she became one of the biggest names in Philippines showbiz industry, Maymay Entrata also had her fair share of life struggles.
Starting at the age of 14th, Entrata began auditioning for various reality television shows to fulfill her ambition of becoming an actress, but she failed. After being rejected several times, Entrata almost did not audition for Pinoy Big Brother Lucky 7 however, her grandfather got ill, she saw it as a reason to try again. Guess what? Entrata went on to win the competition, finally she did it. I really admire her for being who she is, what she is, and where she became. I am proud to say she is a bisaya and that's our biggest similarities. Her skills are one of a kind, she can act, dance, sing, and model. I really love how she boosts her confidence even though there are a lot of bashers around her, and I want to apply it to myself to be a strong and independent woman. Maymay is a beautiful and multitalented young woman with a wacky personality that’s extremely likable. She’s a dreamer and she never lost sight of them and who she’s dreaming it for.
I always admire people who dream big dreams and work hard to reach them. Watching Maymay everyday has given me inspiration to fight for my dreams and work hard even for those dreams I have let go because it deemed impossible.
Starting at the age of 14th, Entrata began auditioning for various reality television shows to fulfill her ambition of becoming an actress, but she failed. After being rejected several times, Entrata almost did not au
TYPES OF STRATERGIES
This document discusses various types of business strategies. It defines strategy and outlines four main categories: integration, intensive, defensive, and diversification strategies. Integration involves expanding related business activities, either vertically within the supply chain or horizontally within an industry. Intensive strategies seek to improve market share through greater marketing or developing existing products. Defensive strategies help maintain a market leader's position. Diversification expands a company's products and markets, either through related or unrelated new offerings.
Corporate level strategic alternatives
This document discusses various corporate level strategies including stability strategies, expansion strategies, retrenchment strategies, and combination strategies. It provides details on different types of strategies under each category such as no change strategies, profit strategies, and pause/proceed with caution strategies for stability. For expansion it discusses concentration strategies, integration strategies, diversification strategies, cooperation strategies, and internationalization strategies. Retrenchment strategies include turnaround strategies and divestment strategies. Combination strategies can be simultaneous, sequential, or a mix of both.
Diversification strategy ( megha and rakesh)
this ppt is regarding how a company or business can use strategy of diversification its business.there are basically two types of diversification strategy which are adopt by business.
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Types of strategy
- 1. TYPES OF STRATEGY Presented by Ankit Sharma Poudel Boston International College MBA
- 2. What is strategy ? Competitive advantages Innovative and unique Not easily imitable What is strategy management? Method or plan chosen to bring about a desired future, such as achievement of a goals or solution to a problem.
- 4. INTEGRATION Aggregation or expansion Expanding the scale of operation
- 5. A company takes complete control over one or more stages in production or distribution of product. In order to increase companies power in the market. Examples Forest in Romania Tires Company Glass Company Metal Company Its own original Content Own processor and software
- 7. Where one company acquires or merge with another similar company so that it will reduces competition on market. It is also known as competitive strategy. Examples
- 9. Market Development Market Penetration Product Development INTENSIVE This strategy requires intensive effort to defeat competitors position by improving company existing product. It includes creating new markets for the existing products. This strategy helps in expanding the market reach of the company by offering new and unique products through
- 10. Market Penetration MP seeks to increase market share for present product & service in present market through greater marketing effort. • Increase publicity effort • Extensive sales promotions. Walmart offers products at a cheaper price compared to other markets to penetrate to large consumer groups. Market Development Introducing present product or services into new geographic area. No new products are launched, only new markets are added to the company's business.
- 11. Product Development PD seek increased sales by improving or modifying present product or services. • Mitigate risk in developing a product concept • Improve the fit between products and markets • Overhaul a product line • Increase the sales of existing products by enhancing them
- 12. Diversification strategy • It is a strategy for company growth through starting up businesses outside the company's current product and markets • Types 1. related diversification When business expands its activities into product lines that are similar to those it currently offers. 2.unrelated diversification When business adds new or unrelated product and penetrate new markets.
- 13. Defensive strategy • The goal of this strategy is to hold on to your position as the market leader, fighting off competitors who try to take away your market share.
- 14. Types 1.Joint venture It is one of the most popular where two or more companies form partnership for the purpose of capitalizing on same opportunity 2.Divestiture strategy Selling a division or a part of the organization is called divestiture 3.liquidation strategy Selling all of company assets in parts foe their tangible worth is called liquidation
- 15. Thank You!
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