The document discusses chatbots, highlighting their advantages such as no downloads, ease of development, and their role in messaging platforms. It emphasizes the potential of chatbots to leverage natural language processing and artificial intelligence for personalized user interactions. The document also outlines the emerging trends in bot development and their significance for brands and businesses.

1. Chatbots – What, Why and How?
AIWTB
Sep 2016

2. Personal Intro
(now Upwork)

3. Agenda
• What is a chat bot?
• Why is everyone talking about bots?
• How do you build a chat bot?
• Demo

4. Once-in-a-decade paradigm shift
4
80s 90s 00s 10s

5. Everyone uses messaging!
Big 4 social networks
• Twitter
• Facebook
• LinkedIn
• Instagram
Big 4 messaging apps
• WeChat
• Viber
• WhatsApp
• FB Messenger
5

6. What’s unique about bots?
• No download! (server side software)
• Easier to build, upgrade and maintain
• In messaging app
• Popular platform
• Conversational interface
• Natural interactions
• Private conversation threads
• Maintains context

7. Apps vs Bots
• App fatigue - Users don’t like downloads
• User acquisition costs are high
• Only short-tail apps popular
• Context is retained
• High cost of
• development
• upgrade
• marketing
7

8. Enormous potential for NLP + AI
8
• Extract meaning out of the user
statements (Entity and Intent)
• Search and pull out content based on
the query (Semantic Search)
• Context and personalization
(Recommend based on history)

9. Scope & Context
• Scope
• Limit the scope of the bot where possible
• Intelligence is evaluated wrt scope
• Least user effort to accomplishing the task
• Maintain user context
• Auth is implied and instant
• History is right there
• Personalization: “Usual”
• Context: “Why did it happen?”
9

10. Bot-to-bot communication
10
• Bot development (plug-and-play)
• Bot interactions (e.g. ecommerce)
• Bots are the new APIs

11. Every brand & every business is building a bot strategy
11

12. Building bots?
12

13. © Copyright Gupshup 2016
Huge space emerging for critical enabling technologies
13
Payment / Ads / NLPHorizontal Services
Bots
Bot-to-bot communication
Search & Discovery
Infrastructure
X-platform APIs
Messaging Channels
Users
Web analogs
Paypal / Ad Networks
n/a
Google
AWS
http / html
Browser
Standards / Specs
For humans For bots
Dev /
QA
Hosting Monitor Analytics
X-platform / Smart
Channel-specificChannel APIs
E-commerce, content, enterprise, vertical-specific

14. © Copyright Gupshup 2016
14
Payment / Ads / NLPHorizontal Services
Bots
Bot-to-bot communication
Search & Discovery
Infrastructure
X-platform APIs
Messaging Channels
Users
Web analogs
Paypal / Ad Networks
n/a
Google
AWS
http / html
Browser
Standards / Specs
For humans For bots
Dev /
QA
Hosting Monitor Analytics
X-platform / Smart
Channel-specificChannel APIs
Ecommerce, content, enterprise, vertical-specific
Horizon 3
Horizon 2
Current features
Gupshup offers tools for bot building

15. © Copyright Gupshup 2016
Gupshup offers tools for the entire bot lifecycle
15

16. 16
DEMO