Mahroof K is a technology enthusiast & business analyst. He co-founded Cedex Technologies LLP. He holds a Masters Degree in Computer Application from College of Engineering, Trivandrum, and also holds an MBA. * Introduction to chatbots * Evolution of chatbots * Potential of chatbots * How can businesses benefit from chatbots? * How can Messenger chatbots be used for marketing? * Why is Chatbots such a big opportunity? https://www.cedextech.com/chatbot-development

1. AN INTRODUCTION
TO CHATBOTS
BY MAHROOF.K
CEDEX TECHNOLOGIES LLP
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2. About us
 Cedex Technologies LLP – www.cedextech.com
We are experts in web, mobile, chatbot and voicebot development
 BotArtisanz – www.botartisanz.com
Our dedicated team for chatbot and voicebot development
 QuizMaster - 200K Users – FBStart
Our trending quiz chatbot on Facebook messenger with more than 200,000
users
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3. What are chatbots
 Chatbots are interactive software programs powered by artificial
intelligence(sometimes) and they are designed to simulate human
conversation.
 It is a service driven by rules and artificial intelligence (sometimes) that you
can interact through a chat interface.
 A digital employee for your business who can generate leads, sales, do
admin tasks or handle customer service.
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4. History of Chatbots
 THE TURING TEST – 1950
 Alan Touring Theorized that a truly intelligent machine would be
indistinguishable from a human during a test-only conversation.
 This laid the foundations for chatbot revolution.
 ELIZA – 1966 – Simulated a psychotherapist
 The first chatbot ever was developed by MIT professor Joseph Weizenbaum in
the 1966.
 Uses pattern matching and substitution methodology
 PARRY – 1972
 ELIZA with an attitude
 JABBERWACKY
 Earliest attempt to create an AI through human interaction
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5. History of Chatbots - Cont
 ALICE - 1995
 A natural language processing bot.
 Artificial Linguistic Internet Computer Entity.
 IBM WATSON – 2006
 SIRI – 2010
 GOOGLE NOW – 2012
 ALEXA – 2014
 CORTANA – 2014
 BOTS FOR MESSENGER - 2016
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6. Evolution
 Print
 Websites
 Mobile Apps
 Chatbots
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7. Chatbot Channels
 Web
 FB Messenger
 Skype
 Slack
 WeChat
 Telegram
 Twitter
 Microsoft Team
 Viber
 SMS
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8. 2016-FB Introduced Messenger bots
 Customers should be able to talk with businesses as they talk with their
friends.
 2017 – Facebook Messenger reaches 1.3 Billion monthly active users.
 2018 – Over 200,000 Chatbots exists on Facebook Messenger.
 2B+ messages are exchanged between businesses and customers every
month on Facebook Messenger.
 $5B+ in sales have been done in Facebook Messenger over last year.
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9. Why your business need a Chatbot
 Chatbots can give your brand an identity.
 Communication is moving away from email, SMS and phone calls.
 People need fewer apps – App downloads are Zero per user/month.
 After Websites & Apps, Bots and AI seem to be the next big thing.
 Apps have become tough business.
 There 2 Million Apps on iOS & Android each - Statista.
 People use messengers more than any other type of apps.
 Automate and scale faster.
 Easy to market and sell – personalization – notification etc.
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10. Why your business need a Chatbot
 They can engage your customers.
 Reach to multiple channels.
 Chatbots can support your business 24/7
 No app downloads
 Better customer satisfaction
 Cost effective and easily scalable
 Automate repetitive tasks
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11. Messenger Apps vs Social Networks 11

12. Mobile Apps Graph – Google Trends 12

13. Chatbots Graph – Google Trends 13

14. Chatbot Marketing(Messenger)
On-board, Educate, Trust, Sell
 Drive Awareness – Reach your audience with Messenger
 63% of people are messaging more than they did two years ago.
 Acquire Customers - Find new customers by reaching to where they are.
 80% of adults and 91% of teens use messaging apps every day.
 Enable Transactions – Browse products and purchase them through
conversation.
 53% of people are more likely to shop with a business they can message.
 Customer Care – 56% of people would rather message than call customer
service.
 Source - FB
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15. FB Messenger has grown from 200
million, to 1.2 billion users in 3 years
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16. Chatbots – Business Use Cases
 Order/Transaction Management
 Customer Support
 Technical Support
 Concierge Services
 Financial Consulting
 Virtual Assistant
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17. Chatbots – Business Sectors
 Education
 Finance
 Entertainment
 Food & Drink
 Health & Fitness
 Lifestyle
 News
 Religion & Spirituality
 Shopping
 Sports
 Travel
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18. Email campaign vs messenger
campaign
 Higher open rates – 242% for Hubspot
 Higher click rates – 619% for Hubspot
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19. Abandoned Cart- Email Vs Messenger
– Source - redcart.com
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20. Messenger Chatbot as marketing
channel
 Deliver your content
 Customers can subscribe to your content.
 Help your followers find the most relevant content – Selection
 Non intrusive way to deliver personalized content
 Engage participants during event
 Event reminder on the day before the event
 Updates about different sessions or programs on daily basis
 Follow up after the event.
 Generate high-quality leads
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21. Messenger Chatbot as marketing
channel - cont
 Re-engage potential customers
 FB-Ads
 Click-to-messenger ads,
 Sponsored messages – With any one who messages your FB page before.
 Reach your target audience one-to-one
 Users can see your ad in the home tab of messenger app.
 Provide speedy customer support
 Customers prefer to contact brands through messaging then through other
channels.
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22. Steps to creating successful chatbots
 Identify the problem and use case
 Select the channel for your bot.
 Chose the service you will use to build your chatbot. Azure Bot Service,
IBM Watson, Motion.ai etc.
 Emulate conversations, train and retrain bot
 Test
 Launch
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23. Some Chatbot Facts
 2015 - Messaging app global user number surpasses social media app
global users.
 53% of people who message business say they’re more likely to do
business with business they can message.
 70% + open rates.
 60%+ click-through rates.
 56% of consumers would rather message a business than call for customer
service.
 61% of consumers like personalized messages from businesses.
 Messenger messages have 5-10x higher engagement than email.
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24. Chatbot Success Stories
 The wall street journal
 Daily information digests, breaking news, live markets data etc.
 Acquired 130K Daily active users in 14 months.
 70% monthly active users are daily users.
 KLM
 Answer customer queries, share flight information like booking confirmations,
boarding passes and flight status updates.
 40% increase in customer interactions with messenger.
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25. THANK YOU
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