This document discusses chatbots, which are computer programs designed to simulate conversation with users over the Internet. There are two main types: personal assistants that can handle a variety of information using artificial intelligence, and bots designed for specific tasks or scenarios. The document then provides examples of companies using chatbots, such as Uber allowing users to request rides directly through Facebook Messenger without needing the Uber app. Overall chatbots offer benefits like improving customer service and saving employee time.

1. CHATBOT

2. 1.
ChatBot ?
Gonthier Carl – Oct 2016

3. “‘‘A computer program designed
to simulate conversation with
human users, especially over
the Internet.’’
Source https://www.google.fr/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=what%20is%20a%20chatbot%20%3F

4. Important !
It is important to distinguish two types of bots :
Personal assistants such as Siri, Google Now
or Cortana , which are based on artificial
intelligence , capable of handling a lot of
information ;
And bots for a specific purpose and
accomplishing a specific task , using a
predefined scenario.

5. Work on
Messenger App

6. 3 000 000 000
Actif users/ day on messenger app
50 Min
Average by day
900 000 000
Actif users/day only on Facebook Messenger
Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-
automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

7. 0
0.5
1
1.5
2
2.5
3
3.5
4
4.5Millions
Messaging Apps have Surpassed Social Neetworks
Big 4
Messaging
apps
Big 4 Social
Networks
Apps
Source: Companies, Bi Intelligence

8. Can be use on different
Messaging App
Most download apps in 2016
#1 #2 #3 #4 #5

9. 2.
How its
work ?

10. A quick and efficient service
1. Determination of messages, their synonyms and
their lexical field to cover a maximum of eventuality.
2. Prepare natural responses of formats adapted to
each question , as a FAQ .
3. Provide a redirect to a advisor to take over in case
the bot is unable to respond.
4. Integrating different scenario using a semantic
interpreter to translate messages in technical
language
Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-
automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

11. Benefit to the company
INDIVIDUALIZATION
CUSTOMER
RELATIONSHIP
For customization
experience and a
better response time
DIFFERENTIATION
FACTOR
To increase its digital
competitiveness
against competitors do
not offer this service
SAVE TIME AND
EFFICIENCY
On the low value-
added applications for
free time advisors for
more complex tasks.
Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-
automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

12. Benefit to the company (2)
SMART DATA
RECOVERY
To qualify its customer
database and adapt its
offerings accordingly.
MULTIPLICATION OF
CONTACT POINTS
Since Chabots are
multi- OS and multi -
devices .
FACTOR OF
PROXIMITY
To improve the affinity
brand / customer
Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-
automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

13. 3.
LET’S SEE
SOME
EXEMPLE

14. Company who already try bot
Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-
automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/

15. Source:http://www.slideshare.net/Vanksen/les-chatbots-vers-une-dmocratisation-du-conversationel-
automatis?ref=http://www.ladn.eu/reflexion/etude-marketing/vers-une-democratisation-des-chatbots/
FIRST EXEMPLE: UBER
How it’s work:
Powered by Uber’s API, Messenger now enables
its millions of users to sign up for Uber with one tap
and request a ride, all without having to leave
Messenger or download the Uber app. Ride status
updates and ride receipts are delivered to a private
conversation between you and Uber on
Messenger, making it easy to track your Uber ride
and payment history.
Meeting a loved one for dinner? Send them the
restaurant location on Messenger, and they can
request a ride there by simply tapping on the
address.
Running late for a work meeting? Share your
current Uber trip with coworkers through
Messenger so they know exactly when you’ll arrive.
Picking up friends in your Uber on the way to a
concert? Request in Messenger and your friends
will know when to be outside to jump into the Uber.

16. Want to learn more ?
▷ https://www.youtube.com/watch?v=4Lcauy1THJk
▷ https://www.youtube.com/watch?v=4yM-znDSJhg
▷ https://blog.trello.com/12-productivity-bots-work-
smarter/?utm_source=newsletter&utm_medium=email&utm_campaign=S
eptNewsletter1
▷ https://blog.trello.com/how-to-add-bots-to-workflows/
▷ http://www.thechatbotfactory.com/
▷ https://www.youtube.com/watch?v=LTuhXnZN6UE
▷ https://www.youtube.com/watch?v=df9NFPH904c