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A Bot Industry Briefing

The document discusses the rise of bots and their relevance in today's technological landscape, comparing it to past trends in messaging and communication. It emphasizes the importance of designing bot experiences that enhance human interaction and productivity, rather than simply replicating app functionalities. The authors also highlight significant technological advancements, funding, and experts in the field that will influence the future of bots.

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Why Bots? Why now? What you should know. Industry Briefing - May 19, 2016 MJ Sikorsky & Mike Brevoort @mjsikorsky @mbrevoort Copyright © 2016 Robots & Pencils Corp. All Rights Reserved.
Thank You
The Next Hour Part One: The Bot Discussion: Why? Really? Part Two: Horizon Scan - People, Technologies, Funding, Events, etc. Q&A
PART ONE
 The Bot Discussion: Why? Really?
Why Bots? Why Now?
1996 ALL OVER AGAIN?
Is anything different this time?
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Rise of Messaging
THE AMERICANS HAVE NEED FOR THE TELEPHONE, BUT WE DO NOT. WE HAVE PLENTY OF MESSENGER BOYS. - SIR WILLIAM PREECE 
 BRITISH POST OFFICE
Messaging Apps = Top Global App in Usage + Sessions Source: Quettra, Q1:15 Data ranked based on usage: www.kpcb.com/internet-trends
“All messaging expands until it includes software. - Benedict Evans Andreessen Horowitz (evans law)
Meta-Platforms
“We more often than not over-estimate platform shifts in the short term but under-estimate them in the long term. – Steven Sinofsky
Slack Daily Active Users
Business Communication Evolution Then Now http://www.kpcb.com/internet-trends
Aaron Levie
Beep Boop is a ridiculously simple hosting platform for your Slack and Messenger bots
Increased availability of Natural Language Processing and Machine Learning renaissance
4th Generation Platform Opportunity
Where to start?
“Design isn’t crafting a beautiful textured button with breathtaking animation. It’s figuring out if there’s a way to get rid of the button altogether. - Edward Tufte
Your bot experience must be better and different than an app
“What important truth do very few people agree with you on? - Peter Thiel Founders Fund
Conversational
@quartzapp
What your bot does is more important than the conversation
How does your bot make humans better?
Context is key PAYMENT IDENTITY HISTORY AMBIENCE TIME LOCATION
UX CONSIDERATIONS
https://medium.com/slack-developer-blog/when-it-comes-to-bots-the-beer-test-might-be-more-important-than-the-turing-test-596af0032e09#.ufbek4sz7
VOICE / PERSONA MAPS http://intra.iam.hva.nl/content/1213/verdieping2/minoren/mobiele_interactie/design_for_mobile/lesprogramma/Design-Persona-MailChimp.pdf @aarron
“If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful - Alan Cooper
PART TWO
 Horizon Scan
Software is eating the world - but more than that, tech is outgrowing the tech industry
TECHNOLOGIES
https://beepboophq.com @beepboophq
Funding
The Man Who Lied to His Laptop, Clifford Nass How Messaging Bots will Change Workplace Productivity Recommended Reading
People to Follow
Amir Shevat (@ashevat), Slack Paul Sas (@hormetic), Stanford, Consultant Benedict Evans (@BenedictEvans), A16Z Aaron Walter (@aarron), InVision/MailChimp
60
THANK YOU
Q&A MJ Sikorsky @mjsikorsky Mike Brevoort @mbrevoort hello@robotsandpencils.com