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Shifting to new era of
“messenger as a platform”
2016/03/31
Daisuke Minamide
what happened to messaging in 2015
historical moment of messaging
*Big 4 Messaging App: Whatsup, Facebook Messenger, WeChat, Viber
Source: BI Intelligence
Success in monetization of chat app
Source: KPCB
Rise of AI
watson project adamOAK4deepface
personal assistant on demand service restaurant service scheduling assistant
from lab to real world
family assistant
investment trend in AI
Source: CB Insights
AI landscape
Source: VB Profiles
AI landscape(cont.)
Source: VB Profiles
new movement in messaging
next move of Facebook Messenger
it is rumored that Facebook will be announcing its
own bot platform or bot market for messenger.
FB Messenger timeline in 2015
Wit.ai
Jan, 2015
Acquired Wit.ai
Mar, 2015 @ f8
open messenger API
“messenger platform”
Mar, 2015
money transfer feature
Jan, 2016(unofficial)
Chat SDK for “bot” build
Dec., 2015
uber integration
Apr, 2015
video calling feature
catching up Asian Messenger service move forward
Apr., 2016 @f8
chatbot???
what’s the bot or chatbot?
A bot is a software application that runs automated
tasks(scripts) over the internet. Typically, bots perform tasks
that are both simple and structurally repetitive, at a much
higher rate than would be possible for a human.
-wikipedia
• a chatbot is designed to work on
conversation with people and existing
on chat app or social network.
• usually AI(NLP) is embedded in a chat
bot so the chatbot can understand the
context and perform much more
complicated tasks than what a bot does.microsoft’s chatbot, Tay
Why so huge?
one chat app = all services needed
shifting to conversational UI
will chat dominate everything?
one chat app = all services needed
<PC era> <Mobile era> <Chat app era>
browser x search OS x app store
(vertical integration)
chat is everything
(device/platform/os free)
conversation as the interface
conversation as the interface
-voice base-
amazon echo
Google and Apple have been offering voice based input/
control method. until recently google opens API of the
feature, these are only used by Apple and Google.
apple Siri google voice search
conversation as the interface
-text/chat base-
Source: techcrunch
Source: techcrunch
old but new type of input method/user interface is
thriving due to evolution of AI/NLP technology and
plenty of data set of text in the internet
practical application of
conversation as the interface
Conversational Commerce
Source:BBVA innovation
Conversational Commerce
in the previous slide, you see that it was like the customer
was talking to real agent. but all reply was made by AI
from Magic(chat base commerce assistance service).
conversational commerce(or conversation as the
interface) will bring…
• more convenience: perform complex tasks and hassle
free operation
• personalization: the more interaction, the more
understanding
• support decision making: data driven recommendation
conversational commerce company
without AI with AI
(SMS)
fancy hands
fetch pana
luca
better
voice
Mona
make it “chat-able” -chatbot builders-
chat fueltelegram Prompt
not only developing new conversation
base service, many existing app/service
developers try to apply conversational UI.
now there’re many developers which
provide CDK(chat development kit) to
build a bot aligned with existing services.
positioning map in messaging
App
in
App
chat
UI
platform play
speciality play
(SMS)
(email)
operator Luca
Panax.ai
m
Summary
• Big shift from app to chat is foreseeing by the fact that Facebook
would take that path (wait and see at the incoming f8)
• if that shift will happen, chat app is the primary access of users and
the center of services.
• and also, Chatbot will play a main role as a primary touch point of
users to services
• developers are required to cope with conversational UI. already found
the sign of this transition in commerce as conversational commerce
and in other verticals.
• the biggest disruption of the movement is to bypass incumbent
vertically integrated player such as Apple and Google.
• but key to success is underlying developers who could offer better UX
than current services on mobile.
appendix
Investment in chat base AI company
operator
Greylock partners
investments from notable investors in the Valley in 2015
Luka
$12M Investment
in March 2015
$120k Investment
in March 2015
$8M Investment
in July 2015
$10M Investment
in April 2015

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chatbot and messenger as a platform

  • 1. Shifting to new era of “messenger as a platform” 2016/03/31 Daisuke Minamide
  • 2. what happened to messaging in 2015
  • 3. historical moment of messaging *Big 4 Messaging App: Whatsup, Facebook Messenger, WeChat, Viber Source: BI Intelligence
  • 4. Success in monetization of chat app Source: KPCB
  • 5. Rise of AI watson project adamOAK4deepface personal assistant on demand service restaurant service scheduling assistant from lab to real world family assistant
  • 6. investment trend in AI Source: CB Insights
  • 9. new movement in messaging
  • 10. next move of Facebook Messenger it is rumored that Facebook will be announcing its own bot platform or bot market for messenger.
  • 11. FB Messenger timeline in 2015 Wit.ai Jan, 2015 Acquired Wit.ai Mar, 2015 @ f8 open messenger API “messenger platform” Mar, 2015 money transfer feature Jan, 2016(unofficial) Chat SDK for “bot” build Dec., 2015 uber integration Apr, 2015 video calling feature catching up Asian Messenger service move forward Apr., 2016 @f8 chatbot???
  • 12. what’s the bot or chatbot? A bot is a software application that runs automated tasks(scripts) over the internet. Typically, bots perform tasks that are both simple and structurally repetitive, at a much higher rate than would be possible for a human. -wikipedia • a chatbot is designed to work on conversation with people and existing on chat app or social network. • usually AI(NLP) is embedded in a chat bot so the chatbot can understand the context and perform much more complicated tasks than what a bot does.microsoft’s chatbot, Tay
  • 13. Why so huge? one chat app = all services needed shifting to conversational UI
  • 14. will chat dominate everything?
  • 15. one chat app = all services needed <PC era> <Mobile era> <Chat app era> browser x search OS x app store (vertical integration) chat is everything (device/platform/os free)
  • 16. conversation as the interface
  • 17. conversation as the interface -voice base- amazon echo Google and Apple have been offering voice based input/ control method. until recently google opens API of the feature, these are only used by Apple and Google. apple Siri google voice search
  • 18. conversation as the interface -text/chat base- Source: techcrunch Source: techcrunch old but new type of input method/user interface is thriving due to evolution of AI/NLP technology and plenty of data set of text in the internet
  • 21. Conversational Commerce in the previous slide, you see that it was like the customer was talking to real agent. but all reply was made by AI from Magic(chat base commerce assistance service). conversational commerce(or conversation as the interface) will bring… • more convenience: perform complex tasks and hassle free operation • personalization: the more interaction, the more understanding • support decision making: data driven recommendation
  • 22. conversational commerce company without AI with AI (SMS) fancy hands fetch pana luca better voice Mona
  • 23. make it “chat-able” -chatbot builders- chat fueltelegram Prompt not only developing new conversation base service, many existing app/service developers try to apply conversational UI. now there’re many developers which provide CDK(chat development kit) to build a bot aligned with existing services.
  • 24. positioning map in messaging App in App chat UI platform play speciality play (SMS) (email) operator Luca Panax.ai m
  • 25. Summary • Big shift from app to chat is foreseeing by the fact that Facebook would take that path (wait and see at the incoming f8) • if that shift will happen, chat app is the primary access of users and the center of services. • and also, Chatbot will play a main role as a primary touch point of users to services • developers are required to cope with conversational UI. already found the sign of this transition in commerce as conversational commerce and in other verticals. • the biggest disruption of the movement is to bypass incumbent vertically integrated player such as Apple and Google. • but key to success is underlying developers who could offer better UX than current services on mobile.
  • 27. Investment in chat base AI company operator Greylock partners investments from notable investors in the Valley in 2015 Luka $12M Investment in March 2015 $120k Investment in March 2015 $8M Investment in July 2015 $10M Investment in April 2015