The document discusses the structure and content of a business research methods course. It includes an overview of the course schedule, structure, assignments, and requirements. Key topics to be covered include research fundamentals, statistics, data collection and analysis, writing reports, and exam requirements. The last part defines what research is, including that it is a systematic, logical, and methodical process to increase knowledge through discovery of non-trivial facts and insights.

1. Business Research Methods Dr. Ning DING Sept 10, 2010

2. Overview 09/09/10 Course Structure Schedule What is research?

3. Course Structure 09/09/10 Lecturer STATISTICS: BRM: Jan Roelf Scholtens (SCJR) Room: I007 Lecturer METHODS : Ning Ding (DINI); Room: I007 Blackboard BUSINESS RESEARCH METHODS BRM1

4. Course Structure 09/09/10 3++ hours per week 1 hour with lecturer (MAAC) Research fundamentals Assignment: applying research methods Statistics: 2 hours with lecturer (SCJR) statistics SPSS ++ hours on assignments

5. Course Structure 09/09/10 Written exam IBVH4BRM1A two sections A and B A: research methods and qualitative aspects: Saunders 5 th Ed., chapters 1, 2, 3, 4.3 (sub chapter ‘research approaches’), 5, 7, 10, 11 B: the quantitative part 2 ECTS Group assignment IBVH4BRM1C research project 3 ECTS

6. Course Structure 09/09/10 Assignment week 1 Form a team Identify a research topic, indicate direction , expert Email (before Friday 12 hours): full names (first + last names), student numbers and class; Name contact person; Research topic , research population + general direction ; Description and role of expert Further info on BB (Business research methods BRM1): ‘Team Assignment Business research Methods’ (Group Project button)

7. Course Structure 09/09/10 Group formation group size: minimum 4 - maximum 5 team members cultural diversity ; international Preferably from same class

8. 1.5 Structure of the book 09/09/10 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7, 8, 9, 10, 11 Research topic Literature review Philosophy & approach Research design Ethical issues Data collection Analyse the data Write a report Chapter 12, 13 Chapter 14

9. Course Structure 09/09/10 week class 1 Course organization; Assignment; what is research Deadline Assignment topic: Friday, week 1, 12:00 noon 2 Assignment 3 Questionnaire ; Questionnaire questions Research population and sample Validity and reliability Deadline Assignment proposal: Tuesday, week 3, 12:00 noon 4 Team feedback assignment proposal (schedule to be announced) 5 Exam / report requirements Report requirements and assessment Solid conclusions and recommendations 6 / 7 Team feedback on translating findings into conclusions (schedule to be announced) Deadline assignment report: Friday week 7, 12.00 noon Exam feedback

10. What is research? 09/09/10 No guarantee of the truth Incomplete Undependable Sensory Agreement with others Expert Opinion Logic

11. What is research?

12. What is research? “ Something that people undertake in order to find out things in a systematic way, thereby increasing their knowledge .” (Saunders,2009, p. 5)

13. What is research? “ seeking through methodical processes to add to one’s own body of knowledge by the discovery on non-trivial facts and insights” (Howard & Sharp, 1983, pg 3)

14. What is research? “ seeking through methodical processes to add to one’s own body of knowledge by the discovery on non-trivial facts and insights” (Howard & Sharp, 1983, pg 3)

15. What is research? research is a process of inquiry and investigation it is systematic , logical and methodical it is meaningful , it has a clear purpose It adds to (own) body of knowledge

16. What is research? Questionnaires based on meanings derived by numbers large samples, highly specific and precise data using variables aims at objectivity

17. What is research? Qualitative Research Interviews, observation based on meanings expressed through words small samples data are rich and subjective using themes , generalizations acknowledges subjectivity

18. What is research?

19. What is research 09/09/10

20. What is research 09/09/10 topics for research: lifestyle behavior impulse buying fashion consciousness personal appearance health consciousness brand consciousness money management / spending patterns life satisfaction financial satisfaction and optimism environmental consciousness opinion leadership

21. Summary Why research? Provide information for solving problems, guiding business decisions Good research? Purposeful, with clearly defined focus With plausible goals With ethical and repeatable procedures With objective evidence With complete and honest report 09/09/10

22. Summary 09/09/10 Topic week 2: Assignment: research objectives, theoretical framework Prepare for next week Study ‘team assignment business research methods’ (BB) Study Saunders (ch 2.4, 3, 10.4, 10.5) Email (before Friday 12 hours noon): full names (first + last names), student numbers and class; contact person; Research topic / population + indication of direction; Description and role of expert

23. Discussion Questions A research study was carried out to see whether people notice web addresses on television adverts. This is an example of: Pure research Applied research Neither Both 09/09/10 A research study was carried out to see how many people bought a product using the freephone number and how many using a paid-for phone call. This is an example of: Pure research Applied research Neither Both

24. Discussion Questions 09/09/10 When a study has been conducted and is available for others to see, it becomes: A. Primary data B. Ordinal data C. Secondary data What is described here? To investigate two possible radio adverts for the new movie. A. Model I knowledge creation B. Model II knowledge creation C. Both D. Neither More exercises: click here