Elicitation and requirements analysis are some business analysis skills that are extremely helpful in an agile setting especially for team members responsible for product ownership. Equally helpful, if not more so, are the skills that teams use to interact with stakeholders, make decisions, and react to actual situations as they arise. The best way to understand the relevance of these skills is to share stories of successful, and perhaps not so successful interactions on real projects and discuss what the team learned. Join Kent as he shares stories from his experiences as Submission System Product Owner and relates the things he learned to useful skills for all business analysts. You’ll get a chance to tell Kent where he went wrong and also consider how to apply the lessons learned in your own setting. Along the way you’ll hear about some techniques for addressing common project situations that work well as long as you get the nuances right.
ANA: Best practices in working with startupsAliza Carpio
This was presented at Sony offices in San Mateo for ANA committee meeting. This is about lessons learned in working with Startups from enterprise perspective
Elicitation and requirements analysis are some business analysis skills that are extremely helpful in an agile setting especially for team members responsible for product ownership. Equally helpful, if not more so, are the skills that teams use to interact with stakeholders, make decisions, and react to actual situations as they arise. The best way to understand the relevance of these skills is to share stories of successful, and perhaps not so successful interactions on real projects and discuss what the team learned. Join Kent as he shares stories from his experiences as Submission System Product Owner and relates the things he learned to useful skills for all business analysts. You’ll get a chance to tell Kent where he went wrong and also consider how to apply the lessons learned in your own setting. Along the way you’ll hear about some techniques for addressing common project situations that work well as long as you get the nuances right.
ANA: Best practices in working with startupsAliza Carpio
This was presented at Sony offices in San Mateo for ANA committee meeting. This is about lessons learned in working with Startups from enterprise perspective
The Art of Asking Survey Questions: 7 Survey-Writing Don'tsHubSpot
What types of questions should you avoid the next time you have to write a survey to get feedback?
This presentation covers just a section of our guide: What not to do when writing survey questions. Get your free copy of the complete guide and workbook, The Art of Asking Survey Questions, right here: http://hub.am/1imzkQ6
Going out and talking to people (customer and non-customers) twice a month is scary, but we can do a lot to improve our interviewing skills as well as our relationship with customers. View this slide show to gain some insight into optimizing your user testing sessions to gain deeper understanding of our customers to best deliver value.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
"Insights are all around us. We just need to be curious and observe"
Run quick experiments. And run fast. Arindam beautifully explains how you can use data to answer the what but not the why, for which you need to talk to users and understand their mental models.
___
Do let me know if I could help you on your Product and Growth journey > www.suhasmotwani.com
How to Gather Useful, Usable Customer Satisfaction FeedbackNaomi Karten
Do you know what your customers really think? Many organizations have woefully inadequate processes for gathering customer satisfaction feedback – processes that lead to distortion and misinterpretation rather than useful, usable information. In this presentation, I focus on key issues in planning, designing, gathering and using customer satisfaction feedback, and review some of the most blatant feedback-gathering flaws as well as some of the most subtle ones. I also describe the interesting approaches some organizations have used to gather feedback. This presentation includes numerous examples of what to do – and what not to do – to gather meaningful, actionable feedback.
Whether this is your first technical interview or you're brushing up, this Business Analyst Technical Interview guide will help you navigate the process and prepare for the big day. Good luck, you got this!
Preference and Desirability Testing: Measuring Emotional Response to Guide De...Paul Doncaster
(From UPA 2011-Atlanta) Usability practitioners have a variety of methods and techniques to inform interaction design and identify usability problems. However, these tools are not as effective at evaluating the visceral and emotional response generated by visual design and aesthetics. This presentation will discuss why studying visual design is important, review considerations for preference and desirability testing and present two alternative approaches to user studies of visual designs in the form of case studies.
A custom Revelation Influencer Study is a fast, highly productive qualitative marketing research study of your brand and competition. Guided by your specific goals and using our proven methods,* we complete depth conversational interviews with hard-to-reach purchase decision influencers: those people whose choices and viewpoints
either drive or impede your brand success.
Once clients see our report of data, insights, and implications,
they armed with knowledge and immediate action ideas for their brands.
Usability Testing Basics: What's it All About? at Web SIG ClevelandCarol Smith
Presented to Web SIG Cleveland on May 21, 2011 at Notre Dame College in South Euclid (Cleveland), Ohio.
Learn all you need to get started:
- Where you can conduct studies (does it have to be in a lab?)
- Types of studies (RITE, think aloud, etc.)
- Tips for recruiting participants
- Tips for Interacting with participants without biasing the study
- Preparing for the study (materials needed, forms, etc.)
- Guidance for analyzing the study
In this presentation we explore three transitions that a startup founder goes through as their startup grows and matures:
1) making their first hire
2) transitioning from a doer to a manager
3) transitioning from mostly managing to mostly leading
We explore common management traps and how to avoid them, and also provide practical tactics to help new managers to align, motivate and inspire people and to organize and coordinate work.
Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps you can take to discover these jobs and strategies for success.
Watch if you are involved in product strategy or development, or simply want to make something great for your customers.
Behavioral Bias will cause Brain BlundersRussell White
We tend to have a behavioral bias that may actually prevent us from making the right decisions. It’s almost Pavlovian in how we respond when something triggers one of these mental blocks.
Unconscious biases affect our perceptions, decisions, and interactions every day. How do we address biases if we don't know about them? In this talk, you will learn how to recognize and counter the biases that play a part in interviewing, meeting a new team member, and day-to-day interactions. You’ll also see common scenarios and how to address bias as it happens or after the fact. Together, we can make Asynchrony a more diverse and inclusive place to work.
The Art of Asking Survey Questions: 7 Survey-Writing Don'tsHubSpot
What types of questions should you avoid the next time you have to write a survey to get feedback?
This presentation covers just a section of our guide: What not to do when writing survey questions. Get your free copy of the complete guide and workbook, The Art of Asking Survey Questions, right here: http://hub.am/1imzkQ6
Going out and talking to people (customer and non-customers) twice a month is scary, but we can do a lot to improve our interviewing skills as well as our relationship with customers. View this slide show to gain some insight into optimizing your user testing sessions to gain deeper understanding of our customers to best deliver value.
How to effectively implement different online research methods - UXPA 2015 - ...Steve Fadden
Are you the sole User Experience Researcher in your organization? Do you struggle to get timely research insights and feedback for your stakeholders? Online research tools offer practitioners the ability to gather feedback quickly and asynchronously, without the need for direct facilitation or moderation.
In this presentation, we provide an overview of some of the many online research tools that are available for gathering quick, asynchronous feedback on requirements, designs, and stakeholder sentiment. We offer general guidelines for recruiting, planning, implementing, and analyzing feedback, and then present how to use specific methods that have proven particularly useful for design and requirements research.
"Insights are all around us. We just need to be curious and observe"
Run quick experiments. And run fast. Arindam beautifully explains how you can use data to answer the what but not the why, for which you need to talk to users and understand their mental models.
___
Do let me know if I could help you on your Product and Growth journey > www.suhasmotwani.com
How to Gather Useful, Usable Customer Satisfaction FeedbackNaomi Karten
Do you know what your customers really think? Many organizations have woefully inadequate processes for gathering customer satisfaction feedback – processes that lead to distortion and misinterpretation rather than useful, usable information. In this presentation, I focus on key issues in planning, designing, gathering and using customer satisfaction feedback, and review some of the most blatant feedback-gathering flaws as well as some of the most subtle ones. I also describe the interesting approaches some organizations have used to gather feedback. This presentation includes numerous examples of what to do – and what not to do – to gather meaningful, actionable feedback.
Whether this is your first technical interview or you're brushing up, this Business Analyst Technical Interview guide will help you navigate the process and prepare for the big day. Good luck, you got this!
Preference and Desirability Testing: Measuring Emotional Response to Guide De...Paul Doncaster
(From UPA 2011-Atlanta) Usability practitioners have a variety of methods and techniques to inform interaction design and identify usability problems. However, these tools are not as effective at evaluating the visceral and emotional response generated by visual design and aesthetics. This presentation will discuss why studying visual design is important, review considerations for preference and desirability testing and present two alternative approaches to user studies of visual designs in the form of case studies.
A custom Revelation Influencer Study is a fast, highly productive qualitative marketing research study of your brand and competition. Guided by your specific goals and using our proven methods,* we complete depth conversational interviews with hard-to-reach purchase decision influencers: those people whose choices and viewpoints
either drive or impede your brand success.
Once clients see our report of data, insights, and implications,
they armed with knowledge and immediate action ideas for their brands.
Usability Testing Basics: What's it All About? at Web SIG ClevelandCarol Smith
Presented to Web SIG Cleveland on May 21, 2011 at Notre Dame College in South Euclid (Cleveland), Ohio.
Learn all you need to get started:
- Where you can conduct studies (does it have to be in a lab?)
- Types of studies (RITE, think aloud, etc.)
- Tips for recruiting participants
- Tips for Interacting with participants without biasing the study
- Preparing for the study (materials needed, forms, etc.)
- Guidance for analyzing the study
In this presentation we explore three transitions that a startup founder goes through as their startup grows and matures:
1) making their first hire
2) transitioning from a doer to a manager
3) transitioning from mostly managing to mostly leading
We explore common management traps and how to avoid them, and also provide practical tactics to help new managers to align, motivate and inspire people and to organize and coordinate work.
Presented at Business of Software USA, Tony Ulwick (Strategyn) shares insights on how to deliver products that do useful jobs for customers, practical steps you can take to discover these jobs and strategies for success.
Watch if you are involved in product strategy or development, or simply want to make something great for your customers.
Behavioral Bias will cause Brain BlundersRussell White
We tend to have a behavioral bias that may actually prevent us from making the right decisions. It’s almost Pavlovian in how we respond when something triggers one of these mental blocks.
Unconscious biases affect our perceptions, decisions, and interactions every day. How do we address biases if we don't know about them? In this talk, you will learn how to recognize and counter the biases that play a part in interviewing, meeting a new team member, and day-to-day interactions. You’ll also see common scenarios and how to address bias as it happens or after the fact. Together, we can make Asynchrony a more diverse and inclusive place to work.
Breaking the Code of Interview Implicit Bias to Value Different Gender Compet...Deanna Kosaraju
Breaking the Code of Interview Implicit Bias to Value Different Gender Competencies
Bonita Banducci, Banducci Consulting
Live at Santa Clara University - Room #330C located on the 3rd floor of the Learning Commons
Voices 2015 - www.globaltechwomen.com
Session Length: 1 hour
Implicit Bias Workshops and exercises are being shared widely on the internet. Some of the solutions are:
"Determine precisely what skills and attributes you are hiring for."
"Ask exactly the same questions to each candidate."
But what about the implicit bias in determining what skills you are valuing--beyond traditional management and leadership competencies?
How can interviewers recognize the often invisible, unarticulated, undervalued and often misinterpreted competencies of more "relational and collectivist" people--often women and men and women from different cultures?
Bonita Banducci teaches Gender and Engineering class in Santa Clara University's School of Engineering Graduate Program. In video and cartoon representation as well as in person, her students apply Gender Competence®--understanding and skills to work with gender (and cultural) differences as competencies--to job interviews both as the interviewer and the interviewee, as men and women. They show how to "mine the gold" of difference for the best candidate AND to get the job as the best candidate while establishing the value of relational competencies in the workplace and marketplace.
The Tragedy of Bias in Technical Hiring in Five Acts (Grace Hopper 2014)Kelsey Anderson Foley
Why do some companies succeed in hiring women engineers while others struggle with even attracting qualified female candidates? This talk will follow fictitious hiring manager Monty Gue from startup Roam.io and savvy engineer Julie Ette through the recruiting and interviewing process while exposing subtle biases in hiring practices that drive technical women elsewhere. Using recent behavioral psychology research on judgment and bias, it will provide insight for better approaches.
Panel at Carbon Five:
Join us for a panel conversation and open discussion about unconscious bias with Natalie Sue Johnson and Sonya Green. We'll discuss what it is, how it affects our workplaces and how we can learn to prevent it from negatively affecting our interactions with others.
Please bring your curious questions and experiences for sharing!
Research demonstrates that we all harbor unconscious biases. The good news is that enhanced awareness and training can create an inclusive culture that identifies and helps eliminate these hidden biases.
Interviewing PowerPoint Presentation Content slides include topics such as: why to interview, what to look for, tools to effectively interview, when to use open and closed questions, 4 types of interviews, observable and unobservable components in interviews, legal questions, how to avoid bias, the halo effect, utilizing contrary evidence, what to do after the interview, 22 steps to a successful power interview, how to's and much more.
The art of problem solving --> ensure you right the right business requiremen...Chris Lamoureux
This presentation was initially developed a couple of years ago and presented to the leadership team of a business banking area in a Global Financial Institution. It's focus was to give the practitioner some philosophical guidance on thinking through problems in the context of writing better business requirements. The goal here was to foster thinking about what problem you are solving for first before jumping into writing business requirements for project related activities
Intro to Lean Startup and Customer Discovery for AgilistsShashi Jain
This is a short presentation I made to the Portland Agile and Scrum group giving a light introduction to Lean Startup, Customer Discovery, and how you use them together to create a product-market fit.
Jane Martel from the Arapahoe Library District. True innovation starts with assuming a “solution neutral” point of view. In this 90-minute session, you will be introduced to three foundational tools to achieve solution agnosticism and identify opportunities for innovation: Job to Be Done, Outcome Expectations, and Job Scoping. From there, you will apply the Random Stimulus technique to quickly and easily leverage your team’s brainpower.
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...Traction Conf
Is it desirable? Is it viable? Is it feasible? These are the criteria every team should consider when building a product.
This was the mantra of UserTesting as we recently developed a product using fast customer feedback to build a product... for fast customer feedback.
When UserTesting builds products, they're constantly refining their understanding of three key questions: who is my customer? what is their problem? what is the best, lightest solution I can build for them? This drives rapid validation & iteration cycles as we build.
In this session, UserTesting CMO Michelle Huff will discuss their product development framework and discuss how they used customer feedback to (in)validate early ideas and build a shared understanding of the customer to avoid the second-guessing, and avoid debating and Monday-morning-quarterbacking that PMs often encounter when building products.
She will also share examples of how they shared their understanding of the three key questions throughout the product development lifecycle to bring stakeholders along.
A mini workshop designed to prepare teams with the knowledge and practice they need to better understand their problems and project gaps, determine appropriate participants, ask the right qualitative questions, and gather information in an unbiased and thoughtful way.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. Interviewing is a simple and direct technique.
Context-free questions can help achieve bias-
free
interviews.
Then, it may be appropriate to search for
undiscovered requirements by exploring
solutions.
Convergence on some common needs will
initiate a
"requirements repository" for use during the
3. User interview-requirement gathering
technique
A simple, direct technique that can be used in
virtually every situation.
Describes the interviewing process and
provides a generic template.
for conducting user and stakeholder
interviews.
4. Biases and predispositions of the interviewer
do not interfere with a free exchange of
information.
we shouldn't let our context interfere with
understanding the real problem to be solved .
we operate within a repetitive domain or
context in which certain elements of the
solution are obvious, or at least appear to be
obvious.
5. We have solved this type of problem before,
and we fully expect that our experience will
apply in this new case.
No idea about potential solution.
we shouldn't let our context interfere with
understanding the real problem to be solved.
6. The interview context
The context free question.
By asking questions about the nature of the
user's problem without any context for a
potential solution.
To address this problem, Gause and Weinberg
(1989) introduced the concept of the "context-
free question."
7.
8. These questions force us to listen before
attempting to invent or to describe a potential
solution.
A better understanding of the customer's
problem.
Problems affecting customers motivation &
behaviour must be addressed.
9. Solution selling
the salesperson uses a series of questions
focused on first gaining a real understanding
of the customer's problem and what solutions,
if any, the customer already envisions.
10. Value added text.
Solutions are explored after the context-free
questions have been asked and answered.
structured interview.-context-free and non-
context-free sections.
11.
12.
13.
14. The Moment of Truth: The Interview
With a little preparation and with the structured
interview in one's pocket, any member of the
team can do an adequate job of interviewing a
user or customer.
15. Prepare an appropriate context-free interview,
and jot it down in a notebook for reference
during the interview.
Review the questions just prior to the
interview.
Before the interview, research the background
of the stakeholder and the company to be
interviewed.
16. Jot down answers in your notebook during the
interview.
Refer to the template during the interview to
make certain that the right questions are being
asked.
17. The interviewer should make sure that the
script is not overly constraining.
Once rapport has been established, the
interview is likely to take on a life of its own.
Ask follow-up questions about the information
that has just been provided.
18. The developer can summarize the key user
needs or product features that were defined in
the interview.
These "user needs" live near the top of our
requirements pyramid and serve as the driving
force for all of the work that follows.
19. Compiling the Need Data
Your problem analysis will have identified the
key stakeholders and users you will need to
interview to gain an understanding of the
stakeholder's needs.
The Analyst's Summary: 10 + 10 + 10 ? 30
20. "three most important needs or problems
"uncovered in this interview.
In many cases, after just a few interviews,
these highest-priority needs will start to be
repeated.
Requirements repository.
21. The Case Study
The HOLIS team decided to have the marketing team (Eric and
Cathy) develop the questions for the interview but wanted
everyone
on the team to experience the process and to have the
opportunity
to meet customers face to face and thereby "see" the problem
and
a potential solution from the customer's perspective. So, the
team
divided up the customer and distributor list and had each team
member interview two people. The team used the Analyst's
Summary to summarize the needs that were provided and
weeded
out the duplicates. After fifteen interviews, the team had
identified
20-some needs to fill in the top of their requirements pyramid.
22. From the homeowner's
perspective:
Flexible and modifiable lighting control for entire house
• "Futureproof" ("As technology changes, I'd like compatibility
with new technologies that might emerge.")
• Attractive, unobtrusive, ergonomic
• Fully independent and programmable or (reconfigurable)
switches for each room in the house
• Additional security and peace of mind
• Intuitive operation ("I'd like to be able to explain it to my
'technophobic' mother.")
• A reasonable system cost, with low switch costs
• Easy and inexpensive to fix
• Flexible switch configurations (from one to seven "buttons"
per switch)
• Out of sight, out of mind
• 100% reliability
• Vacation security settings
• Ability to create scenes, such
23. From the Distributor's
Perspective:
A competitive product offering
Some strong product differentiation
Easy to train my salespeople
Can be demonstrated in my shop
High gross margins
24. A Note on Questionnaires
No substitute for interview.
When it comes to requirements gathering, the
questionnaire technique has some
fundamental problems.
Relevant questions cannot be decided in
advance.
The assumptions behind the questions bias
the answers.
25. Did this class meet your expectations?
Assumption: You had expectations, so this is a
meaningful question.
It is difficult to explore new domains and there
is no interaction to explore domains that need
to be explored.
Unclear responses from the user are difficult
to follow up on.
26. Indeed, some have concluded that the
questionnaire technique suppresses almost
everything good about requirements gathering,
and therefore, we generally do not recommend
it for this purpose.
A questionnaire can be used effectively to
gather a significant amount of focused data in
a short period of time.