This document discusses user observation research methods. It defines user observation research as observing customers in their real-world contexts to understand their goals, workflows, and how a product could fit into their behaviors. The document recommends observing users directly rather than relying on interviews or focus groups, as behavior is more truthful than self-reported accounts. It provides tips for planning an observation study, including defining goals, recruiting real users, collecting structured or unstructured data, summarizing findings daily, and adjusting the process for agile development cycles.
Field Research at the Speed of BusinessPaul Sherman
Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.
If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.
Presented at UX in the City Oxford 2017, April 2017, Oxford UK.
Field Research at the Speed of BusinessPaul Sherman
Field research: to many it's the gold standard of user-centered design. Want to learn more about how your current or prospective customers think, work, live and play? Go observe them.
If you're early or even mid-career, organising, carrying out and analysing the results of field research can seem daunting and time-consuming. This tutorial will provide you with information and resources you can use immediately to start conducting insightful and effective field research.
Presented at UX in the City Oxford 2017, April 2017, Oxford UK.
I gave this talk at UXCambridge and Mirror conference in Braga, Portugal in 2016. I believe that it's people's soft skills that really make the difference on projects. I had a think about some of the best people I've worked with over the years and identified the soft skills that they all had in common. This talk looks into each of these skills in turn and explains the difference between hard and soft skills.
[UserTesting Webinar] Design Thinking & Design Research at Credit KarmaUserTesting
Yasmine Khan, Lead Design Researcher at Credit Karma, walks us through the different types of research her team performs and the impact it's made on the company’s product and the people who build it. She'll also unpack the way in which collaborative Design Thinking workshops and mini-museums make research more impactful and enhance team learning.
A virtual guest lecture for a Digital Content Management class at the University of Hawaii at Manoa, introducing the students to UX in general, talking about my career/experience/projects, and suggesting tie-ins with library science and content.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
The Soft Skills That Get You Paid | UX DesignLaith Wallace
The Soft Skills That Get You Paid is to help UX Designers develop life skills that will help them become more valuable to their team members and earn more money as they grow their career
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
During the current basic track at the School of Design Thinking at the HPI in Potsdam I had the pleasure to run several sessions with the students regarding the importance of prototyping during a design thinking project. For sure for early testing but also as important and powerful way of develop and iterate ideas inside the team. Sometimes without even words.
I combined this short input with several exercises, where the students created in several iterations and with very strikt time-boxing different prototypes based on a certain challenge.
Interesting to see how effective athe hand-over from a first version of a prototype to another team worked out in the end.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
I gave this talk at UXCambridge and Mirror conference in Braga, Portugal in 2016. I believe that it's people's soft skills that really make the difference on projects. I had a think about some of the best people I've worked with over the years and identified the soft skills that they all had in common. This talk looks into each of these skills in turn and explains the difference between hard and soft skills.
[UserTesting Webinar] Design Thinking & Design Research at Credit KarmaUserTesting
Yasmine Khan, Lead Design Researcher at Credit Karma, walks us through the different types of research her team performs and the impact it's made on the company’s product and the people who build it. She'll also unpack the way in which collaborative Design Thinking workshops and mini-museums make research more impactful and enhance team learning.
A virtual guest lecture for a Digital Content Management class at the University of Hawaii at Manoa, introducing the students to UX in general, talking about my career/experience/projects, and suggesting tie-ins with library science and content.
Building Products Your Customers Love with Empathy and Human InsightsAggregage
Product teams are continuously under tight deadlines to quickly validate new ideas, features, and offerings to innovate successfully, ensure product-market fit, and avoid rework. Without the customer’s perspective, these teams often end up wasting time and resources building features that customers don’t use. This webinar will highlight the critical areas during the design and development process when reaching out to customers, as understanding their needs, testing hypotheses, and refining your approach are imperative.
The Soft Skills That Get You Paid | UX DesignLaith Wallace
The Soft Skills That Get You Paid is to help UX Designers develop life skills that will help them become more valuable to their team members and earn more money as they grow their career
How did we sell DT, how did the workshops with clients and users, which methods work and which ones do not.
Examples of real projects: both successful and not very)
- What is DT and why everyone is talking about it
- Key DT elements
- How DT works in outsourcing
- How the theory differs in practice
- How to sell DT
- How a project with DT fails
During the current basic track at the School of Design Thinking at the HPI in Potsdam I had the pleasure to run several sessions with the students regarding the importance of prototyping during a design thinking project. For sure for early testing but also as important and powerful way of develop and iterate ideas inside the team. Sometimes without even words.
I combined this short input with several exercises, where the students created in several iterations and with very strikt time-boxing different prototypes based on a certain challenge.
Interesting to see how effective athe hand-over from a first version of a prototype to another team worked out in the end.
December 2017 presentation covering: What is design thinking? What does it look like in practice? What are some case stories of design thinking being used in the real world? How can we use design thinking in our organization? Where can I learn more?
Surviving the Hype: An Experimental Framework for Scaling Enterprise Design T...uxpin
You'll learn:
- How to sustain design thinking beyond the workshop
- How to use “design interventions” to create long-term impact in enterprises
- Best practices for evangelizing enterprise UX based on SAP’s experiments
From Personas to Production: The Role of Personas, Design Briefs, Stories, St...Paul Sherman
From Personas to Production:
The Role of Personas, Design Briefs,
Stories, Storyboards, and Wireframes in
the Ideation/Design/Build Process
-Presented at ProductCampAustin09, 15 August 2009.
Usability...Or Strategic User Experience?Paul Sherman
Presentation at Usability Marathon 2, 14 October 2009, http://marathon.uidesign.ru/
Originally presented to the Online Marketing Association's 2009 Conference in San Diego CA, February 2009.
Also presented in shorter form at Big (D)esign 09 in Dallas TX, May 2009.
What is Artificial Intelligence | Artificial Intelligence Tutorial For Beginn...Edureka!
** Machine Learning Engineer Masters Program: https://www.edureka.co/masters-program/machine-learning-engineer-training **
This tutorial on Artificial Intelligence gives you a brief introduction to AI discussing how it can be a threat as well as useful. This tutorial covers the following topics:
1. AI as a threat
2. What is AI?
3. History of AI
4. Machine Learning & Deep Learning examples
5. Dependency on AI
6.Applications of AI
7. AI Course at Edureka - https://goo.gl/VWNeAu
For more information, please write back to us at sales@edureka.co
Call us at IN: 9606058406 / US: 18338555775
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
Read this week's top 5 news updates in deep learning and AI: Gartner predicts top 10 strategic technology trends for 2018; Oracle adds GPU Accelerated Computing to Oracle Cloud Infrastructure; chemistry and physics Nobel Prizes are awarded to teams supported by GPUs; MIT uses deep learning to help guide decisions in ICU; and portfolio management firms are using AI to seek alpha.
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
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How to win over your colleagues and make life easier iwmw 2017IWMW
Slides for a talk on "How to win over your colleagues and make life easier" given by Paul Boag at the IWMW 2017 event.
See http://iwmw.org/iwmw2017/talks/win-colleagues-make-life-easier/
Julie Grundy gives an overview of user experience Design, why it's important, guiding principles, UX research overview, and tactics used by UX professionals. November 2015.
How do you plan a successful UX project?
You need to include activities to answer each of
the following questions:
1. What are the business requirements?
2. What are the user requirements?
3. What is the best design solution that meets
both the business and user requirements?
how to discover requirement by identify problem
how to solve the problem by discovering requirement
how identify customer need
How to Capture Requirements Once They Are Discovered?
What Are Requirements?
There are Different types of requirements
There are Common types of requirements
Data Gathering
Probes
what is Probes
types of Probes
what is Contextual Inquiry
Brainstorming for innovation
Personas and scenarios
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Usability testing (or user testing) involves measuring the ease with which users can complete common tasks on your website. The results of the analysis are a huge eye-opener and their implementation often leads to:
Increased sales and task completion and a high rate of return site visitors
A greatly improved understanding of your customers’ needs
A significant reduction in call centre enquiries
A much more user-focused in-house development team Source: http://www.wbcsoftwarelab.com/wbcblog/read-basics-of-usability-testing
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User Experience and Product Management: Two Peas in the Same Pod?Jeff Lash
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"A scenario is a description of a person’s interaction with a system.
Scenarios help focus design efforts on the user’s requirements, which are distinct from technical or business requirements.
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4. My Term
I use the term “customer observation” or “user observation” research.
It keeps the focus on two things:
The customer
Observing them in the real world
4
6. Whatever Works
“Follow Me to the Office”
“Follow Me Home”
Part of the UX practitioner’s job is to align the team and build user-centered
research and design activities into the product development life cycle.
Use words that resonate with your stakeholders.
6
UX
7. Whatever You Call It…
Customer observation is a method of understanding your target users’ goals,
workflows and context.
It reveals how they work (or play), why they do what they do, and how your
solution fits – or might fit - into their current patterns of behavior.
7
UX
13. Current Solution Or New One?
Most observation projects are run either to watch how people use an existing
product or service…
Or to identify how people currently perform an action…and assess whether
there’s an opportunity to provide a new product or service.
13
14. Typical Objections
The project manager:
“It takes too long.”
14
The founder: “We
don’t need to talk to
customers, I know
what they need.”
The marketer: “My
team can run a focus
group.”
15. Countering Typical Objections
“It takes too long.”
Quality user research can be done in as little as two or three calendar
weeks. Think of it as “sprint zero.”
“I know what customers need.”
There are other users besides you. Do you really want to build a product
without ensuring that you’re meeting your target users’ needs?
“We can just run a focus group.”
Observing the target customers in context will reveal rich details about
workflow and motivation that focus groups can’t uncover.
15
20. Philosophical Considerations
Open your mind
Own your ignorance
Ask open-ended questions
Ask questions because you want to know the answer, not because you want
to show how much you know.
20
22. An Example Goal Statement
During discussions with [client], we identified the following goals and constraints for this effort:
Goals
• Study and document current users’ workflows, and establish where [product] impedes
workflow efficiency.
• Uncover users’ wants and needs for increased workflow efficiency and data presentation.
• Redesign [product]’s existing workflows where necessary, as well as design new workflows
and features to better meet user needs and counter competitive threats.
Constraints
• Do not “disconnect” from the installed base. The redesigned workflow, views, and
normalized terminology must not put any training burden on the current user base or cause
more than mild and transient disruption to current customers’ efficiency levels.
• Wherever possible, preserve the existing shortcuts and accelerators. Some users of
[product] use the application often, and have developed ingrained habits of use for certain
common workflows. The redesigned application will to the greatest extent possible preserve
the users’ means of interaction and workflow habits.
• The application UI will be browser-based, OS-independent, and usable on a tablet
form factor. The application will be entirely browser-based. It should be designed to work
on the latest versions of the top 4 common browsers (IE, Chrome, Firefox, Safari). In
addition, it should be usable at a typical (logical) tablet resolution of 1024x768.
22
24. What Type Of Data Do You Want?
Structured observations
Record behavior with a coding
scheme.
“Participant entered transactions 7
times during her shift. Each took two
minutes.”
24
Unstructured observations
Just watch what’s going on.
Ask follow-up questions in the
moment.
Looser, more conversational.
33. Caveats
Adjust for agile: user research is often “sprint zero” work.
But it can also occur mid-cycle.
You can do it quickly, but don’t expect to shoehorn it into a single dev sprint.
(Maybe two though!)
33