What is Motivation? Motivation is a need or desire that energizes behavior and directs it toward a goal. It is what either starts or stops behavior. It is the internal and external forces that drive our thoughts, moods, and behaviors. Importance of Motivation Directs activities towards the achievement of a goal. Controls and directs human behavior. Inculcates spiritual and moral values in the minds of the young. Gives satisfaction and happiness to the individual.