This chapter discusses key psychological factors that influence employee behavior, including attitudes, personality, perception, and learning. It describes three components of attitudes - cognitive, affective, and behavioral. Job satisfaction is related to productivity, absenteeism, and turnover. Personality can be classified using models like MBTI or the Big Five traits. Perception and attribution theory influence how people judge others. Learning principles like operant conditioning and social learning can shape behaviors in organizations. Managing generational differences and workplace misbehavior are contemporary issues.