This document discusses stakeholders in organizations and their relationships with managers. It defines stakeholders as anyone with an interest in an organization, separating them into inside stakeholders like managers and employees, and outside stakeholders like customers, suppliers, and the government. It describes how managers must balance competing stakeholder goals and allocate resources to satisfy their various interests. The CEO plays a key role in setting goals and strategy to influence organizational effectiveness for stakeholders. Agency theory is also introduced to explain conflicts that can arise between shareholders and top managers.