MTV is an American cable television channel owned by Viacom that was launched in 1981, originally showing music videos by artists. MTV's target audience was originally young adults but is now focused on teenagers and college students. The first music video aired was "Video Killed the Radio Star" by The Buggles. Over time, MTV expanded its programming beyond just music videos to also include reality television shows and documentaries to increase viewership. Major American artists see getting their music videos played on MTV as beneficial for widespread exposure and sales.