MTV is a general entertainment channel founded in 1981 that originally focused on promoting music videos. It launched with the music video for "Video Killed the Radio Star" and helped expand genres like rock, pop, and blues. While MTV originally focused on rock music, it now promotes a wide range of genres including hip hop, rap, and pop. YouTube is a video sharing platform created in 2005 that now hosts over 14 billion daily views on its site. Artists can partner with YouTube through services like Vevo to officially upload and monetize their music videos on the site.

2. MTV
 MTV is a general entertainment channel which
originated in America and is operated by Viacom
International Media Networks. The original founder of
the MTV is media executive Robert W. Pittman.
 The Channel was formerly named ‘ Music Television’ and
was set up in 1981 and was originally used for the
promotion of music videos which were guided by TV
personalities also known as ‘Video Jockeys’. Now the
channel is the host of TV programmes, Music and talk
shows.
 On the first of August 1981, the first ever music video
was released on air. The song ‘ Video Killed The Radio
Star’ by the Buggles debuted on the show and set the
Channel on its way to creating history. As the American
based network began to grow popular and expand,
within its region. In 1997 was launched in Europe and
went global from there.
 Currently almost 93,240,000 American households (
which is 80.1% of households that have TV's are now
receiving the channel .

3. MTV (Continued)
 At the start of the Channel, MTV were usually known for
promoting Rock, Pop, Blues and country Music. Examples of
this is the forth music video promoted on the show was a
band called The Who and their song ‘ You Better You Bet’.
The songs genre is set under the subsidiary of rock as ‘Art-
rock’
 Famous artist/Bands such as Rod Stewart, Cliff Richard, The
Who, 38 Special and many more famous rock/pop or blues
artist. The first non-white music video to be aired on the
show was ‘ Rat Race’ by the Specials. Back then this a major
form to ‘breaking’ the colour barriers on television. From
then on artist such as Michael Jackson, Prince, Donna
Summer and more were able to have their music videos
promoted on the station and able to grow in fan base and
also help contribute the horizon for cultural integration on air.
 Currently MTV promotes a wider range of genres from Rock
all the way to Hip Hop, Rap, R&B, EDM and House. Various
artist such as Chris brown, Nicki Minaj, Rihanna, Beyonce,
Calvin Harris, Miley Cyrus, Sam smith and more.
 By looking at MTV and how they promote artist of various
genres, I think that they would be a great station to air our
band Ultraviolet’s music videos. As not only do they cater to
our target audience but will also give us access to various
audiences who may be enjoying their chosen genres for
example rock but also get to hear and see our genre.
Therefore exposing new people to our music.
Rod Stewart performance on MTV
Nicki Minaj, in ‘all eyes on you’
promoted on MTV

4. YouTube
 YouTube is a video sharing site/music streaming service that was
created in February 2005, by Steven Chen, Chad Hurley and Jawed
Karim. However in November 2006, it was bought by Google for 1.65
billion dollars. The Company is based in San Bruno, California, in the
US.
 YouTube's first ever video was uploaded on the 23rd of April 2005,
called ‘ Me at the zoo’ which included Jawed Karim at San Diego Zoo.
The next month ( May) the founders offered a trial test to the public,
which followed the official launch of the site in November that year.
The site began to expand fast,. This meant that 65,000 new videos
were being uploaded every day, and the site was receiving 100 million
video views per day.
 The site is currently named the leading provider of online videos . They
hold market shares around 43% and more than 14 billion views of
videos recorded in May 2010. In 2014, YouTube was said to have 800
million users a month.
 Previously YouTube was only accessible on computers, via internet.
However due to the advancement in technology YouTube can now be
used as App on various mobile devices, tablets and portable media
players.

5. YouTube ( Vevo)
 One of YouTube's most famous music service provider
partners is Vevo. Vevo is video hosting service which
launched in December 2009. The service is under the
ownership of Universal Music Group, Sony Music
Entertainment and Abu Dhabi Media. The head quarters
is located in New York, in the US.
 Vevo is a way that artist can benefit for YouTube's
streaming of their music. Through Vevo, artist are
allowed to sign up and upload their videos to YouTube
safely ( real accounts for artist are verified) and able to
gain revenue through this as Vevo pays royalties to the
artist. Here not only can fans interact with their artist but
also see their new music and filmed concerts for free.
This also allows the promotion for the artist.
 Due to Vevo’s multinational service, all genres of music
are promoted on this service provider and due to
YouTube the accessibility is great, giving the best
platform to come up as an artist or keep promoting
yourself as an established one. I would promote our
band on this platform as it is a safe way promote our
music and also gain revenue. Here our music is not only
being shared and easy access for fans but also a way to
promote gigs or new music coming out.