History of mtv
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MTV was launched on August 1st 1981 as a cable television channel that primarily played music videos. It was created by Robert W. Pittman who had experience with music formats on radio. The first music video played was "Video Killed the Radio Star" by The Buggles. In the late 1990s, MTV began focusing more on reality television shows targeted at young adults like The Real World, leading to very popular shows about musicians and their personal lives. MTV has continued finding success with reality television shows into the 2000s while also using awards shows and other synergistic efforts to broaden their audience base.
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Viacom
Viacom owns many popular TV networks and properties across different media platforms. They own the Paramount film studios and networks like MTV, Comedy Central, Nickelodeon, and VH1. Some of Viacom's most notable and long-running successes include Nickelodeon, MTV, and Comedy Central shows. Viacom operates globally but is focused on North America, Europe, and parts of South America and Asia. The company generates billions in annual revenue and is owned by National Amusements.
The History of MTV
MTV launched on August 1st, 1981 and originally focused on playing music videos hosted by VJs. Over time, MTV shifted away from exclusively playing music videos and began adding various reality, comedy, and drama shows to attract broader audiences. This included popular shows like The Real World in the 1990s and The Osbournes, Punk'd, and Pimp My Ride in the 2000s. By the late 2000s, MTV was only playing around 3 hours of music videos per day and had transformed into more of a general entertainment channel focused on reality television.
Common broadcast terms
This document defines common broadcast terms used in radio and television. It describes terms related to station identification, time checks, program introductions and closings, commercials, credits, and other elements of broadcast programming, operations, and regulation. Key terms include station ID, time check, spiel, sign on/off, opening/closing billboards, commercial spots, plugs, breaks, bumpers, credits, and program grids. The document provides definitions and examples to explain how these various elements fit together to produce radio and television broadcasts.
A Post Modern Artist - Lana Del Rey
Lana Del Rey is an American singer-songwriter whose stage name derives from influences of Americana and vintage eras. Some of her most notable works include the song "Video Games" and albums "Born to Die", "Paradise", and "Ultraviolence". Del Rey's music and music videos contain many references and homages to historical figures, films, novels, and biblical stories that have influenced her work.
Punk rock presentation
Punk rock originated in the United States between 1974-1976 as a rebellion against mainstream rock music. It featured anti-establishment lyrics and DIY distribution of music. Iconic early punk bands like the Ramones and Sex Pistols helped spread the genre internationally in the 1970s. Punk fashion emerged as part of the movement's rebellious spirit and included ripped clothes, combat boots, and dyed hair. Punk subgenres like post-punk and riot grrl also addressed political issues through their music in following decades.
Common broadcast-terms1
This document defines common broadcast terms used in radio and television. It describes terms related to station identification, time checks, program introductions and closings, commercials, credits, and other elements of broadcast programming, operations, and regulation. Key terms include station ID, time check, spiel, sign on/off, opening/closing billboards, commercial spots and breaks, bumpers, credits, dead air, and music and sound effects terms. The document provides definitions and examples to explain the meaning and proper use of these standard industry terms.
Talk show example and structure
Talk shows are a genre of nonfiction television or radio programs that usually feature a host interviewing guests about various topics. There are several standard formats for talk shows, including: morning news/light talk shows like Today and Good Morning America; political debate shows like Meet the Press; pundit shows hosted by a single commentator; daytime talk shows focusing on celebrities or personal stories; late night talk shows that also feature comedy and music; and phone-in radio talk shows. Talk shows are typically ephemeral and not rerun, featuring a new guest or guests each episode to discuss topics with the host.
Music video target audience
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
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Viacom
Viacom owns many popular TV networks and properties across different media platforms. They own the Paramount film studios and networks like MTV, Comedy Central, Nickelodeon, and VH1. Some of Viacom's most notable and long-running successes include Nickelodeon, MTV, and Comedy Central shows. Viacom operates globally but is focused on North America, Europe, and parts of South America and Asia. The company generates billions in annual revenue and is owned by National Amusements.
The History of MTV
MTV launched on August 1st, 1981 and originally focused on playing music videos hosted by VJs. Over time, MTV shifted away from exclusively playing music videos and began adding various reality, comedy, and drama shows to attract broader audiences. This included popular shows like The Real World in the 1990s and The Osbournes, Punk'd, and Pimp My Ride in the 2000s. By the late 2000s, MTV was only playing around 3 hours of music videos per day and had transformed into more of a general entertainment channel focused on reality television.
Common broadcast terms
This document defines common broadcast terms used in radio and television. It describes terms related to station identification, time checks, program introductions and closings, commercials, credits, and other elements of broadcast programming, operations, and regulation. Key terms include station ID, time check, spiel, sign on/off, opening/closing billboards, commercial spots, plugs, breaks, bumpers, credits, and program grids. The document provides definitions and examples to explain how these various elements fit together to produce radio and television broadcasts.
A Post Modern Artist - Lana Del Rey
Lana Del Rey is an American singer-songwriter whose stage name derives from influences of Americana and vintage eras. Some of her most notable works include the song "Video Games" and albums "Born to Die", "Paradise", and "Ultraviolence". Del Rey's music and music videos contain many references and homages to historical figures, films, novels, and biblical stories that have influenced her work.
Punk rock presentation
Punk rock originated in the United States between 1974-1976 as a rebellion against mainstream rock music. It featured anti-establishment lyrics and DIY distribution of music. Iconic early punk bands like the Ramones and Sex Pistols helped spread the genre internationally in the 1970s. Punk fashion emerged as part of the movement's rebellious spirit and included ripped clothes, combat boots, and dyed hair. Punk subgenres like post-punk and riot grrl also addressed political issues through their music in following decades.
Common broadcast-terms1
This document defines common broadcast terms used in radio and television. It describes terms related to station identification, time checks, program introductions and closings, commercials, credits, and other elements of broadcast programming, operations, and regulation. Key terms include station ID, time check, spiel, sign on/off, opening/closing billboards, commercial spots and breaks, bumpers, credits, dead air, and music and sound effects terms. The document provides definitions and examples to explain the meaning and proper use of these standard industry terms.
Talk show example and structure
Talk shows are a genre of nonfiction television or radio programs that usually feature a host interviewing guests about various topics. There are several standard formats for talk shows, including: morning news/light talk shows like Today and Good Morning America; political debate shows like Meet the Press; pundit shows hosted by a single commentator; daytime talk shows focusing on celebrities or personal stories; late night talk shows that also feature comedy and music; and phone-in radio talk shows. Talk shows are typically ephemeral and not rerun, featuring a new guest or guests each episode to discuss topics with the host.
Music video target audience
This document provides guidance on determining the target audience for a music video through research. It explains that target audiences are identified through demographic factors like age, gender and psychographic factors like lifestyle and personality. Primary research methods like surveys and interviews of the public and secondary research on similar artists and genres can provide information. With research findings, the main target audience and how the video will appeal to them can be identified and presented in a PowerPoint.
Conventions of pop music
Pop music conventions include:
1) Artists dressing in stylish, fashionable outfits and portrayed as happy and enjoying life.
2) Songs typically focus on love and relationships, with lyrics aimed at teens.
3) A verse-chorus-verse structure is followed with catchy hooks that stay in the mind.
A2 Media Studies - Music Video Analysis
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
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This music video for Emeli Sande's song "Heaven" uses contrasts in media language to represent the conflict between temptation and redemption expressed in the lyrics. Scenes of social realism depicting the negative consequences of temptation are juxtaposed with ethereal scenes signifying transcendence and the possibility of redemption. The video represents a diverse range of people and celebrates street life while also conveying the message that giving in to temptation can have sad consequences. It uses techniques like performance, narrative, gritty imagery, and uplifting music and lighting to communicate these themes.
Intertextuality in Titanium
This document discusses the concept of intertextuality and provides examples found in the music video for Titanium by David Guetta featuring Sia. It references how Titanium contains allusions to films by Steven Spielberg from the 1970s-80s that create a sense of suburban American childhood. Specifically, it references how the video borrows the same child actor from JJ Abrams' 2011 film Super 8, an homage to Spielberg. The document analyzes how these intertextual references enhance the video's representations and position audiences.
Conventions of a radio news bulletin
A radio news bulletin conventionally includes around 6-8 stories, with the most significant placed first and lighter stories like entertainment at the end. It begins with a familiar jingle and introduction by the newsreader stating their name and time. Stories come in different forms, like a short copy story or clips of interviews. Background music and jingles are used to separate different parts of the bulletin and keep listeners engaged. The bulletin typically concludes by cueing the audience to the station's website or announcing the next broadcast time.
8 radio script
The document is a 30 second radio advertisement promoting oysters as a secret delicacy found in tidal waters. It describes diving into the water and discovering the flavors of oysters by simply tilting one's head back and letting the oyster and its juices slide into the mouth, instantly transporting the eater to the waters where the oysters came from. A mermaid whispers that eating oysters is like kissing the sea on the lips.
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Here are a few codes and conventions of music videos within the indie and rock genre. They cover performance, narrative, mise-en-scene, setting, camera shots, sound and editing. I have shown a few examples for certain topics as well as explaining the effect.
Beyonce
Beyoncé was born in Houston, Texas and showed an early talent for singing and dancing, winning her first competition at age 7. She formed a girl group called Destiny's Child with childhood friends which rose to fame in the late 1990s and became one of the top R&B/pop acts of the early 2000s. In 2003, Beyoncé launched a successful solo career with her debut album Dangerously in Love which sold over 300,000 copies in its first week. She has also found success as an actress in films like Dreamgirls and The Pink Panther. Beyoncé has been in a long-term relationship with rapper Jay-Z since 2002, though they have been private about the
Media Conglomerates
Mass media is dominated by a small number of large conglomerates. Through mergers and acquisitions over many years, around six major companies now control around 90% of media in developed countries. This high level of consolidation raises concerns about these companies' outsized economic and political influence over what information is reported and how. While globalization has increased access to information, many nations still struggle with censorship and threats to journalists, and mainstream media ownership concentration risks lack of objective reporting and control by corporate and political elites to advance their own interests over informing the public.
Goodwin’s music video theory
Goodwin developed a theory consisting of eight principles that can be applied to analyze any music video. The principles include: linking the lyrics and visuals, linking the music and visuals, showcasing genre characteristics, including intertextual references, employing notions of looking and voyeurism, addressing the demands of the record label, and being performance-based, narrative-based, or concept-based. Each principle is explained in more detail in the document.
Media Studies OCR A level The Big Issue 29 01 19 final
The document provides information and guidance for analyzing magazine covers from The Big Issue. It discusses key concepts for deconstructing images such as mise-en-scene, representation, semiotics, and target audiences. Students are instructed to analyze at least three front covers using these concepts to describe conventions, representation of people, language and design elements, and intended meanings and messages. Guidance is given on what to look for, including colors, fonts, images, and how these signs are encoded and could be decoded by different audiences.
C1SA Beyoncé Formation ASY1 A level Media Studies
This music video by Beyoncé follows many conventions of the genre such as direct address to camera, choreographed dance routines, costumes signifying different time periods, and editing in time with the music. It features symbols of Southern American culture referencing topics like slavery and police brutality. Through intertextual references and sampling of other videos and culture, it provides multiple meanings and messages that require media literacy to understand. While the video aims to promote social and political issues, it also was likely designed to generate publicity and profit around Beyoncé's Super Bowl performance. It constructs Beyoncé's public image as strong and powerful through visuals like her gazing at the audience and standing atop a police car. There is
Tv news report script example
This television news report script summarizes an event held by the Under-17 Car Club to teach young drivers important safety skills before getting their licenses. The club brings 300 teenagers together every weekend to practice driving various vehicles, such as cars and HGVs, off-road at an airfield. Interviewees at the event explain how the extensive experience gained over several years of participation in the club helps build confidence and leads to safer driving habits compared to young drivers who learn primarily through standard driving tests. Organizers stress that the goal is to teach life skills for avoiding accidents rather than just passing a test.
Types & Styles of music videos
This document discusses different types and styles of music videos. The main types are narrative-based, which tell a story related to the song's lyrics; performance-based, which primarily feature the artist performing; and concept-based, which are based on a specific theme or concept. Some common styles are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
What impact does media ownership have on the
Media ownership has a great impact on the range of products available to audiences in the film industry. Major media conglomerates like Warner Bros. and Disney, which own film studios as well as distribution networks and theaters, can produce and widely distribute a large number of films. They have the financial resources to invest in high-budget blockbusters and market them extensively across their various platforms. In contrast, small independent film companies have to arrange deals for funding, distribution, and promotion, limiting the number of films they can produce and targeting niche audiences with lower budgets. The dominance of large conglomerates means the film industry is heavily shaped by Hollywood blockbusters distributed on a wide scale.
Audience & Media
This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
Conventions of a DigiPak
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Synergy and cross media convergence
Synergy refers to the simultaneous release of related products from a company to promote each other. It allows different business divisions within a conglomerate to work together boosting profits. For example, Sony released its Skyfall film, soundtrack, DVD, and video game together so each product promoted the others. Cross-media convergence combines different media like film, television, and websites to distribute content in an integrated way, as seen when Adele's single for Skyfall was released across these platforms. While similar, synergy can involve non-media products like merchandise, giving large conglomerates an advantage over smaller companies in coordinating promotions across multiple divisions.
Mtv powerpoint
This document provides a public relations plan for rebranding MTV. It begins with background on MTV's target audience as 12-34 year olds who watch reality shows like Jersey Shore and Teen Mom. It then introduces 5 target audience members who want to see less reality TV and more music-related content. The plan outlines objectives to reconnect with this audience and gain advertiser respect. A SWOT analysis notes strengths like True Life but weaknesses like catering to fleeting interests. The plan discusses problems with shows like Jersey Shore upsetting viewers and causing advertisers to flee. It proposes opportunities like sponsoring music festivals to promote education and talent over reality television.
Case study: MTV and it's Audience
MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include various television shows targeting teens and young adults. While MTV still plays music videos, it now offers a wide range of genres across multiple channels. MTV's audience has grown significantly over the decades and now includes viewers worldwide ranging from ages 15 to 24 who tune in to discover the latest music trends.
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Conventions of pop music
Pop music conventions include:
1) Artists dressing in stylish, fashionable outfits and portrayed as happy and enjoying life.
2) Songs typically focus on love and relationships, with lyrics aimed at teens.
3) A verse-chorus-verse structure is followed with catchy hooks that stay in the mind.
A2 Media Studies - Music Video Analysis
This document provides an analysis of the music video for Katy Perry's song "Thinking of You" according to seven key ideas for identifying elements in music videos put forth by Andrew Goodwin. It discusses how the music video demonstrates characteristics of the pop genre through inclusion of Katy Perry's performance and use of editing techniques like fade ins and outs. It also analyzes how the video illustrates the song's lyrics through its narrative of a couple separated by war and how the cuts are timed to the music. Close-ups of Perry are used to relate her to the character and promote her artistic abilities. References are made to other works like "Dear John" and the video aims to appeal to Perry's target audience through these intertext
Andrew Goodwin's Theory - Media Studies
As part of our research we have been looking at the ideas from different theorists, the main one being Andrew Goodwin.
Media Studies - Music Videos
This music video for Emeli Sande's song "Heaven" uses contrasts in media language to represent the conflict between temptation and redemption expressed in the lyrics. Scenes of social realism depicting the negative consequences of temptation are juxtaposed with ethereal scenes signifying transcendence and the possibility of redemption. The video represents a diverse range of people and celebrates street life while also conveying the message that giving in to temptation can have sad consequences. It uses techniques like performance, narrative, gritty imagery, and uplifting music and lighting to communicate these themes.
Intertextuality in Titanium
This document discusses the concept of intertextuality and provides examples found in the music video for Titanium by David Guetta featuring Sia. It references how Titanium contains allusions to films by Steven Spielberg from the 1970s-80s that create a sense of suburban American childhood. Specifically, it references how the video borrows the same child actor from JJ Abrams' 2011 film Super 8, an homage to Spielberg. The document analyzes how these intertextual references enhance the video's representations and position audiences.
Conventions of a radio news bulletin
A radio news bulletin conventionally includes around 6-8 stories, with the most significant placed first and lighter stories like entertainment at the end. It begins with a familiar jingle and introduction by the newsreader stating their name and time. Stories come in different forms, like a short copy story or clips of interviews. Background music and jingles are used to separate different parts of the bulletin and keep listeners engaged. The bulletin typically concludes by cueing the audience to the station's website or announcing the next broadcast time.
8 radio script
The document is a 30 second radio advertisement promoting oysters as a secret delicacy found in tidal waters. It describes diving into the water and discovering the flavors of oysters by simply tilting one's head back and letting the oyster and its juices slide into the mouth, instantly transporting the eater to the waters where the oysters came from. A mermaid whispers that eating oysters is like kissing the sea on the lips.
Codes and conventions of indie and rock music videos
Here are a few codes and conventions of music videos within the indie and rock genre. They cover performance, narrative, mise-en-scene, setting, camera shots, sound and editing. I have shown a few examples for certain topics as well as explaining the effect.
Beyonce
Beyoncé was born in Houston, Texas and showed an early talent for singing and dancing, winning her first competition at age 7. She formed a girl group called Destiny's Child with childhood friends which rose to fame in the late 1990s and became one of the top R&B/pop acts of the early 2000s. In 2003, Beyoncé launched a successful solo career with her debut album Dangerously in Love which sold over 300,000 copies in its first week. She has also found success as an actress in films like Dreamgirls and The Pink Panther. Beyoncé has been in a long-term relationship with rapper Jay-Z since 2002, though they have been private about the
Media Conglomerates
Mass media is dominated by a small number of large conglomerates. Through mergers and acquisitions over many years, around six major companies now control around 90% of media in developed countries. This high level of consolidation raises concerns about these companies' outsized economic and political influence over what information is reported and how. While globalization has increased access to information, many nations still struggle with censorship and threats to journalists, and mainstream media ownership concentration risks lack of objective reporting and control by corporate and political elites to advance their own interests over informing the public.
Goodwin’s music video theory
Goodwin developed a theory consisting of eight principles that can be applied to analyze any music video. The principles include: linking the lyrics and visuals, linking the music and visuals, showcasing genre characteristics, including intertextual references, employing notions of looking and voyeurism, addressing the demands of the record label, and being performance-based, narrative-based, or concept-based. Each principle is explained in more detail in the document.
Media Studies OCR A level The Big Issue 29 01 19 final
The document provides information and guidance for analyzing magazine covers from The Big Issue. It discusses key concepts for deconstructing images such as mise-en-scene, representation, semiotics, and target audiences. Students are instructed to analyze at least three front covers using these concepts to describe conventions, representation of people, language and design elements, and intended meanings and messages. Guidance is given on what to look for, including colors, fonts, images, and how these signs are encoded and could be decoded by different audiences.
C1SA Beyoncé Formation ASY1 A level Media Studies
This music video by Beyoncé follows many conventions of the genre such as direct address to camera, choreographed dance routines, costumes signifying different time periods, and editing in time with the music. It features symbols of Southern American culture referencing topics like slavery and police brutality. Through intertextual references and sampling of other videos and culture, it provides multiple meanings and messages that require media literacy to understand. While the video aims to promote social and political issues, it also was likely designed to generate publicity and profit around Beyoncé's Super Bowl performance. It constructs Beyoncé's public image as strong and powerful through visuals like her gazing at the audience and standing atop a police car. There is
Tv news report script example
This television news report script summarizes an event held by the Under-17 Car Club to teach young drivers important safety skills before getting their licenses. The club brings 300 teenagers together every weekend to practice driving various vehicles, such as cars and HGVs, off-road at an airfield. Interviewees at the event explain how the extensive experience gained over several years of participation in the club helps build confidence and leads to safer driving habits compared to young drivers who learn primarily through standard driving tests. Organizers stress that the goal is to teach life skills for avoiding accidents rather than just passing a test.
Types & Styles of music videos
This document discusses different types and styles of music videos. The main types are narrative-based, which tell a story related to the song's lyrics; performance-based, which primarily feature the artist performing; and concept-based, which are based on a specific theme or concept. Some common styles are animation, interpretive, impressionist, intertextual, surrealist, and allusion. Examples are provided for each type and style.
What impact does media ownership have on the
Media ownership has a great impact on the range of products available to audiences in the film industry. Major media conglomerates like Warner Bros. and Disney, which own film studios as well as distribution networks and theaters, can produce and widely distribute a large number of films. They have the financial resources to invest in high-budget blockbusters and market them extensively across their various platforms. In contrast, small independent film companies have to arrange deals for funding, distribution, and promotion, limiting the number of films they can produce and targeting niche audiences with lower budgets. The dominance of large conglomerates means the film industry is heavily shaped by Hollywood blockbusters distributed on a wide scale.
Audience & Media
This document discusses concepts related to media audiences, including different audience reception models and ways to segment audiences. It introduces Maslow's Hierarchy of Needs and compares the Hypodermic Needle and Uses and Gratifications audience reception models. The document also discusses Young & Rubicam's 4Cs cross-cultural consumer characterization model for segmenting audiences into seven types based on motivations like security, control, and individuality. Students are prompted to analyze ads using these audience concepts and segmentation models.
Conventions of a DigiPak
DigiPaks are a style of CD or DVD packaging that consists of a cardboard or paper outer case containing a plastic inner case that holds the disc. They typically have a gatefold design like a book and feature prominent artwork on the front panel with the artist and album name. Inside the DigiPak is the plastic holder for the disc, which may be transparent and contain additional album artwork, as well as information like the tracklist, barcode, and extra details about the music or artist. DigiPaks became a popular packaging choice for special editions and albums starting in the early 2000s.
Synergy and cross media convergence
Synergy refers to the simultaneous release of related products from a company to promote each other. It allows different business divisions within a conglomerate to work together boosting profits. For example, Sony released its Skyfall film, soundtrack, DVD, and video game together so each product promoted the others. Cross-media convergence combines different media like film, television, and websites to distribute content in an integrated way, as seen when Adele's single for Skyfall was released across these platforms. While similar, synergy can involve non-media products like merchandise, giving large conglomerates an advantage over smaller companies in coordinating promotions across multiple divisions.
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Codes and conventions of indie and rock music videos
Codes and conventions of indie and rock music videos
Media Studies OCR A level The Big Issue 29 01 19 final
Media Studies OCR A level The Big Issue 29 01 19 final
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Mtv powerpoint
This document provides a public relations plan for rebranding MTV. It begins with background on MTV's target audience as 12-34 year olds who watch reality shows like Jersey Shore and Teen Mom. It then introduces 5 target audience members who want to see less reality TV and more music-related content. The plan outlines objectives to reconnect with this audience and gain advertiser respect. A SWOT analysis notes strengths like True Life but weaknesses like catering to fleeting interests. The plan discusses problems with shows like Jersey Shore upsetting viewers and causing advertisers to flee. It proposes opportunities like sponsoring music festivals to promote education and talent over reality television.
Case study: MTV and it's Audience
MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include various television shows targeting teens and young adults. While MTV still plays music videos, it now offers a wide range of genres across multiple channels. MTV's audience has grown significantly over the decades and now includes viewers worldwide ranging from ages 15 to 24 who tune in to discover the latest music trends.
Mtv case presentation
MTV began in the 1980s as a cable TV channel dedicated to music videos in the United States, and eventually expanded to over 170 countries worldwide primarily targeting youth aged 14-35. In its early international expansion, MTV struggled to gain popularity outside of the US until it adopted a localization strategy, developing localized content and hosts that spoke the local language to better understand each country's unique music scenes and culture. Over time, MTV was able to capture a significant share of the advertising market in most regions by adapting its programming to be more locally relevant while still maintaining some global content.
Mtv Case
MTV initially struggled to expand globally by only airing American content in English. Viewers in other countries preferred local music and programming in their native languages. MTV then adopted a localization strategy, creating localized channels in different languages and countries that featured both global and locally produced content tailored to each market. This localization approach led to phenomenal growth in MTV's viewership and revenues internationally.
Case study on mtv
MTV is a leading music channel that was launched in 1981 and primarily plays popular music videos. Over time, MTV expanded its programming to include reality and scripted television shows in addition to music videos. MTV has influenced other music channels to focus on specific genres. The MTV logo and branding have become iconic representations of music television. MTV's programming of the newest popular music drew large audiences of teenagers and young adults, helping revitalize the music industry. The channel now reaches over 300 million households worldwide.
MTV Case Study
MTV aims to increase viewership by targeting teens through an interactive thriller series integrated with social media. The series follows a teen investigating a murder through Snapchat posts from an unknown sender. Viewers can vote for anthology episodes and watch online. The low-budget series could increase ratings and revenue. MTV will promote through social media emphasizing an invitation to danger. The new show aims to reconnect MTV with its target market and original pop culture identity.
the dancing house by Frank. O. Gehry
This document describes a sculpture called "Fred and Ginger" made of 99 pieces of steel with fully functional interiors that can be used as commercial spaces like restaurants and offices. The sculpture was built on a site destroyed during World War II to encode the effects of violence using deconstruction in a way that implies destruction through a popped out right section, crushed middle, and twisted left section representing the dynamic and graceful yet masculine and feminine aesthetic of the famous dancing duo Fred Astaire and Ginger Rogers.
Mtv case study
MTV was launched in 1981 as a cable television channel focused on music videos. It was originally conceived as a "visual radio" playing music videos around the clock. MTV helped popularize music television and became a barometer of pop culture trends. Though it has faced challenges from online streaming and its programming has generated some controversies, MTV has endured as a brand by expanding its format over the decades to include various shows beyond just music videos.
Powerpoint Frank Gehry
Frank Owen Gehry is a Jewish Canadian-American architect born in 1929 who has won awards for his works. He designed The Fish sculpture for the 1992 Barcelona Olympics, which is located by the Mapfre towers and Archs hotel on Barceloneta Beach. Some of Gehry's other notable designs include the Guggenheim Museum in Bilbao, Spain, the American Center in Paris, France, and the Walt Disney Concert Hall in Los Angeles.
Frank Owen Gehry
Frank Gehry is an American architect known for his sculptural and innovative designs. He was born in 1929 in Toronto but grew up in Los Angeles. Some of his most famous works include the Guggenheim Museum in Bilbao, Spain, which features a dramatic titanium clad building shaped like a ship. Gehry's houses and other buildings are characterized by their deconstructed aesthetic, with complex shapes and forms that blur the lines between architecture and sculpture.
Deconstructive Architecture and Its Pioneer Architects
The concept of deconstructive architecture and main pioneers of deconstructive architecture. Town hall finland, Jacques Derrida ,Frank O Gehry , Bernard Tschumi, Zaha Hadid,Galaxy Soho, JVC entertainment Centre, Guggenheim Museum Bilbao.BMW Central Building.
Frank o gehry
Architecte de renommée internationale, Frank Gehry vit à Los Angeles et a signé, durant les quarante dernières années, des bâtiments majeurs, principalement aux Etats-Unis et en Europe.
Parmi eux, sa résidence de Santa Monica qui lui servit de manifeste, le musée Guggenheim de Bilbao, le DZ Bank Building à Berlin, le Walt Disney Concert Hall à Los Angeles, l’IAC Bulding et la New York Tower. Il enseigne depuis plusieurs années à l’université de Yale. Animé par une quête permanente d’innovation et de sens, il repousse, projet après projet, les frontières de l’architecture traditionnelle pour créer des bâtiments puissants et poétiques.
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Similar to History of mtv
The History of MTV
MTV was created in 1981 but its origins date back to the 1970s when Robert Pittman tested a music show on WNBC. The first music video aired on MTV was "Video Killed the Radio Star" by The Buggles. The original MTV opening montage featured footage of the Apollo 11 moon landing spliced with the MTV logo changing colors and textures on an American flag. MTV hired five original video jockeys (VJs) - Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn - to host MTV and introduce music videos. In later decades, MTV shifted its focus from music videos to various reality television shows such as The Real World, Jack
Mtv company case study
MTV was launched in 1981 as a visual radio station, showing music videos and reaching over 300 million households worldwide. It was sold to Viacom in 1985 and became a cultural institution, entertaining audiences with music and pop culture shows. However, MTV faced controversies over censoring certain videos and promoting controversial subjects. It also struggled with downfalls like music piracy online and viewers shifting to sites like YouTube, which affected MTV's ratings and drew audiences away from television.
The History of MTV
MTV was created in the 1970s and launched in 1981, playing music videos non-stop. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" spoken by John Lack. The first music video played was "Video Killed the Radio Star" by The Buggles. Original VJs, known as video jockeys, included Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn who introduced videos.
Mtv
MTV launched on August 1, 1981 as a cable channel dedicated to playing music videos. It was founded by Robert Pittman and began broadcasting with the words "Ladies and gentlemen, rock and roll" followed by the first music video "Video Killed the Radio Star" by The Buggles. MTV helped popularize music videos worldwide and became a cultural icon, especially among youth. It has since expanded globally and now broadcasts a variety of youth-oriented programming including reality shows, awards shows like the Video Music Awards, and special events from locations like beaches and Times Square on New Year's Eve.
The History of Mtv
MTV launched on August 1, 1981, broadcasting music videos to American audiences. The first words spoken were "Ladies and Gentleman, Rock and Roll" and the first video played was "Video Killed the Radio Star" by The Buggles. Originally, MTV planned to use Neil Armstrong's famous moon landing quote as its opening but he refused permission. Instead, the opening sequence featured footage of the moon landing with the MTV logo. MTV coined the term "video jockey" or VJ to host the channel and introduce videos, with the original five VJs being Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson, and Martha Quinn. Over time, MTV shifted its focus from music
Music channels
This document provides an overview of several popular music channels, including MTV, VH1, The Box, 4Music, and Kerrang!TV. It discusses the origins and ownership of each channel, when they launched, their original programming focus and how some have diversified over time to include more reality TV shows and reduce music video playback. For example, it notes that MTV and VH1 have decreased music video airtime to only a few hours a day as they added more general entertainment programs.
The history of music videos
MTV launched in 1981 and played the first music video "Video Killed the Radio Star", marking the beginning of the music video era. Initially promoting rock and classical genres, MTV helped break racial barriers in 1983 when they played Michael Jackson's "Billie Jean" video. Jackson's "Thriller" video, which cost $500,000, further helped establish African American artists. Innovations like inexpensive video equipment in the 1990s allowed artists to produce promotional videos more easily. By the mid-2000s, MTV shifted focus from music videos to reality TV shows, while the rise of YouTube in 2005 made online music video viewing more popular.
Music channels
MTV was originally launched in 1981 as a music video channel but now focuses on reality and scripted programming targeted at youth. It has spawned numerous sister channels internationally. MTV Unplugged was resurrected in 2009 and features acoustic performances online and occasionally on TV. Other music channels discussed include Kerrang!, Channel AKA (focusing on UK urban music), and VIVA in the UK/Ireland which replaced TMF.
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MTV was launched on August 1st, 1981 to showcase music videos of new wave and rock artists. It featured five original VJs who introduced music videos. Initially, MTV focused on rock music and had few black artists. The introduction of Michael Jackson helped break this "color barrier". MTV established popular programs in the 1980s like Yo! MTV Raps and the Video Music Awards. Since then, more music channels have emerged to target different genres and demographics under the MTV brand.
Music TV Channels
Music channels generally host chart shows and award prizes to promote artists and distribute their work through music videos. However, not all genres and artists are represented equally on mainstream media channels. Radical genres that do not conform to mainstream standards of political correctness tend to be excluded. Uncomfortable or controversial artists will also often not find representation.
Music TV Channels
Music channels host chart shows and award shows to promote artists' work through music videos. However, only politically correct artists that conform to mainstream audiences' standards are represented. Radical genres and controversial artists are filtered out of mainstream media representation.
Music Video channels
Music channels exist to promote artists and their music to wider audiences through music videos. There are various music channels that differ in their target markets, genres of music, and distribution platforms. MTV is a popular American channel that airs on TV and online, targeting teenagers with mainstream pop. Vevo is accessible online through YouTube and has a more diverse genre selection, targeting teens to adults. Channel AKA on Sky and YouTube focuses on hip hop, urban, and grime music, promoting up-and-coming artists. 4Music airs in the UK, showing mainstream pop music videos and artist interviews on TV and online, targeting younger audiences.
Case mtv
MTV launched in 1981 and quickly became a cultural phenomenon, helping to propel the careers of many artists through music video airplay. While initially reluctant, record companies eventually provided MTV free music videos to promote their artists. Michael Jackson's "Thriller" video in particular helped take music videos to a new level of production and boosted album sales. In the mid-1980s, MTV introduced long-form programming to supplement music videos and address declining ratings. By the late 1980s, MTV had established itself as the dominant youth brand in music and popular culture.
Mtv
MTV became important to music videos because it helped promote mainstream pop culture from the late 1990s to early 2000s, featuring artists like Britney Spears and Snoop Dogg. MTV originally started broadcasting solely music videos in 1981 to attract an audience but later expanded to reality TV shows to appeal to teenagers. As music trends changed, MTV would promote emerging artists in those genres to stay relevant to its audience. Over time, MTV leveraged synergies across its business by owning music charts, expanding internationally, and endorsing various TV programs.
Existing music channels
MTV is an American cable television channel that launched in 1981, originally focusing on music videos. It is now owned by Viacom and primarily targets adolescents and teenagers with its programming. While MTV was influential, its focus on controversial shows was criticized and it has had to address issues of censorship. It also faced challenges from new media like YouTube distributing music videos online. However, MTV has proved resilient and has strived to create new shows beyond just music videos to remain relevant. 4Music is a similar music television channel in the UK, launched in 2008, that plays music video charts and programs focused on new artists.
MTV
When MTV first started in 1981, few black artists' music videos were shown. Michael Jackson's "Billie Jean" helped break this color barrier in 1983. MTV increasingly prioritized reality TV over music videos from the late 1990s onward. Despite predictions of its demise, MTV has proven resilient by diversifying its content beyond music videos alone through shows like "Unplugged" and reality television.
Music Television (MTV) started broadcasting in 1981 and went on to c.docx
Music Television (MTV) started broadcasting in 1981 and went on to change the music industry around the world. By the second year of broadcasting, “I want my MTV!” became the advertising campaign slogan.
This simple advertising hook articulated the channel’s goal of a larger broadcast area but put it in the mouth of the intended viewer—a young rock and roll fan. People who did not have access to MTV but heard about it from friends or the media called their cable provider saying “I want my MTV.” Well-known rock artists like Billy Idol, Madonna, Stevie Nicks, and Mick Jagger appeared in commercials saying “I want my MTV.”
By 1985, the media conglomerate Viacom had bought the parent company of MTV and the programming moved away from 24/7 music videos to music pop culture news shows, and by the 1990s, reality shows like
The Real World
,
16 and Pregnant
,
Jersey Shore
, and adult-themed animated shows like
Beavis and Butt-head
dominated the programming. Although the channel is still called MTV, it rarely shows music videos. The original sense of rebellion that MTV capitalized on had disappeared. The shared experience of being in the know, having seen the latest music video also disappeared.
Each summer, the United Kingdom shares a musical experience called the Proms. Started in 1895, the Proms (short for promenade concert) is a series of concerts that takes place across the U.K. and is broadcast on the taxpayer-supported BBC network. The Proms has become one of the largest shared experiences in the U.K., bringing the nation together over music. Sharing a musical experience can bring a community together, but first the community needs access
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Music channels
The document discusses several music television channels. It describes how music channels originated in 1895 with the first music video aired. MTV launched in the 1970s and became the largest music channel, known for airing music videos and charts. Other channels mentioned include Kerrang TV, which focuses on pop-punk music and allows audience input, and 4Music, a British channel that airs music-related television programs and charts shows since 2008 as part of the Channel 4 network.
Case study on mtv and its audience
MTV is a leading music channel that was launched in 1981 and primarily promotes new music videos and the top 40 songs. Over time, MTV expanded its programming to include various television shows aimed at teenagers and young adults while also influencing other music-focused channels. MTV has played an important role in exposing audiences to new music trends over the decades from genres like alternative rock to electronic music to pop. As a result of its widespread popularity and global reach, MTV now serves music fans of all ages and tastes around the world.
Music channels
The document discusses the purpose and types of music channels, describing MTV as a popular American channel targeting teenagers with mainstream music across TV and online, Vevo as a diverse online channel owned by major labels, and Channel AKA and 4Music as UK channels specialized in genres like hip hop and targeting younger audiences respectively. Music channels aim to widely promote artists' music through varied styles and target markets accessible both online and on television.
Similar to History of mtv (20)
Music Television (MTV) started broadcasting in 1981 and went on to c.docx
Music Television (MTV) started broadcasting in 1981 and went on to c.docx
History of mtv
- 2. Intro. • MTV, originally an initialism of Music Television, is an American cable television channel based in New York City that launched on August 1st 1981. MTV now primarily broadcasts a variety of reality and scripted television programs targeted at adolescents and young adults.
- 3. The Creator. • The creator of MTV, Robert W. Pittman, who later became president and chief of MTV Networks. In the 70’s Pittman had tested the music format by hosting and producing on a show on WNBC.
- 4. The Beginning. • MTV launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack, and played over footage of the first Space Shuttle launch countdown of Columbia, which took place earlier that year. • These words were spoken by John Lack, straight after this went to the MTV opening. • After the opening the first music video was shown, which was ‘Video Killed the Radio Star’ by The Buggles.
- 5. More TV Shows. • In the late 1990s and early 2000s, MTV placed a stronger focus on displaying reality TV shows and related series, like The Real World and Road Rules in the 1990s. Towards the late 90s MTV started to move further into shows, they began to focus on prank/ comedy shows. These included shows like The Tom Green Show and Jackass. MTV kept there musical roots by doing reality shows on the lives of musicians. The most famous one of these is the show called The Osbournes, a realty show based on the everyday life of Ozzy Osbourne and his family Sharon, Jack and Kelly Osbourne. The show became one of the networkʼs biggest success stories.
- 6. … • In 2005 and 2006, MTV continued its focus on reality shows, with the debuts of popular shows such as 8th & Ocean, Laguna Beach: The Real Orange County, NEXT, Two-A-Days, My Super Sweet 16, and Parental Control. • By keeping these successful show MTV have kept there younger audience by giving them things they want to watch and something they can relate to.
- 7. Larger Audience. • How has MTV used synergy and convergence to broaden its audience base? (MTV awards/products made/TV formats sold/animations) • MTV have developed ways to broaden their audience base for example having different MTV awards such as MTV Video Music Awards and MTV Movie Awards. This use of synergy has attracted many people in watching the shows and keep doing so.