Channel Research 2
BY DILRAJ SINGH
Who are they?
 4Music is a music and entertainment channel in the United Kingdom. The channel
was started on 15 August 2008, replacing The Hits. It is the only Channel 4-branded
channel owned The Box Plus Network which means It is available on Freeview, Virgin
Media, Sky and Smallworld Cable.
 4Music launched on 15 August 2008. The channel was going to be started with an
on-screen countdown counting down from ten minutes down to zero. During the
countdown, clips from popular music videos were added through the screen
including clips from promotions for the channel.
 The channel then launched at 7pm with a promotional advert for the channel. The
first song at number 20 being "The Pretender" by The Foo Fighters and Kylie
Minogue's "Can't Get You Out Of My Head" at number 1 which was very popular all
over the world.
 Despite being a UK organisational music channel 4 music play American songs just
as much as British songs. Thus leading people to complain that they just do this to
attract more of an audience instead of providing a platform for home grown talent
to go on an break throught the industry.
Example of videos they made show
Niki Minaj - Anaconda J Hus – Friendly Drake – Hotline bling
Krept&Konan - FOTW
Lethal Bizzle – Rari Workout

Channel research 2

  • 1.
  • 2.
    Who are they? 4Music is a music and entertainment channel in the United Kingdom. The channel was started on 15 August 2008, replacing The Hits. It is the only Channel 4-branded channel owned The Box Plus Network which means It is available on Freeview, Virgin Media, Sky and Smallworld Cable.  4Music launched on 15 August 2008. The channel was going to be started with an on-screen countdown counting down from ten minutes down to zero. During the countdown, clips from popular music videos were added through the screen including clips from promotions for the channel.  The channel then launched at 7pm with a promotional advert for the channel. The first song at number 20 being "The Pretender" by The Foo Fighters and Kylie Minogue's "Can't Get You Out Of My Head" at number 1 which was very popular all over the world.  Despite being a UK organisational music channel 4 music play American songs just as much as British songs. Thus leading people to complain that they just do this to attract more of an audience instead of providing a platform for home grown talent to go on an break throught the industry.
  • 3.
    Example of videosthey made show Niki Minaj - Anaconda J Hus – Friendly Drake – Hotline bling Krept&Konan - FOTW Lethal Bizzle – Rari Workout