MTV India is a popular music television channel that was launched in 1996. It is owned by Viacom 18 and broadcasts in English and Hindi across South Asia from its headquarters in Mumbai. Some popular shows produced by MTV India include Coke Studio, an acclaimed live music performance show, and reality television shows like MTV Roadies and Splitsvilla. Coke Studio @ MTV was a collaboration between Coca-Cola India and MTV India that featured live music performances across genres.

1. Made By: Ankita
Mhaskar
Roll No: 16
Sub Topic: MTV
INDIA

2. Television [from Ancient Greek
(tele) meaning "far" and Latin
(vision)meaning "sight“]
Colloquially known as TV
It is a telecommunication
medium that is used for
transmitting and receiving moving
images and sound.
Television can transmit images
that are monochrome (black-and-
white) in color or in three
dimensions

3. MTV INDIA
Launched-28 October 1996
Owned-Viacom 18
Picture format-480i (SDTV)
1080i (HDTV) Slogan Stay Raw.
Country-India
Language-English & Hindi
Broadcast area-Across South Asia
Headquarters-Mumbai, India

4. “MTV India" is one of the oldest
Music Television Networks in
Asia.
MTV India happens to be one of
the most-popular music channels
across the Indian subcontinent.
MTV India has been very
successful in India.
SUCCESS & HISTORY

5. MTV India creates
shows across genres
of music (Coke
Studio, MTV
Unplugged), Reality
Television (MTV
Roadies, Splitsvilla)
and youth-based
sitcoms (MTV Reality
Stars).
MTV India has its
office in Vile Parle in
Mumbai.
It is the most-
popular music
channel in India.

6. PARTNERSHIP
The service is available on most Indian
cable networks as a part of The One
Alliance, a bouquet of many sought after
channels, including Animal Planet,
Discovery Channel, Discovery Travel and
Living, SET MAX, SAB, Aaj Tak, NDTV
India, NDTV Profit, Headlines Today, Vh1,
AXN, Nick, Discovery Turbo, Discovery
Science, NDTV 24x7 etc.
The channel is also available as a
standalone on CAS networks. (Cinema Audio
Society Awards

7. @ MTV, is an Indian television series featuring
live music performances by musical artist
from various genres, performed in live
recording.
Each hour long episode of the Coke Studio At
MTV featured 6 songs and a diverse mix of
music from alternative genres including
Carnatic and Hindustani, compositions by
new musicians, recreated Bollywood tracks,
and a special song created on the show.

8. Format-Live music performance and
recording session
Created by- The Coco-Cola Company & MTV
India.
No. of seasons- 3
Original channel-MTV India and Doordarshan
(DD National) (from Season 2)

9. These were
a series of
off air
initiatives
undertaken
by Coca-Cola
India and
MTV, in
which they
organized 10
Coke Studio
@ MTV
Minicerts
(miniature
concerts)
across India.
The Coke
Studio
musical
caravan
toured the
country
and was
composed
of
prominent
artists
such as
Kailash Kher, Tochi
Raina, Harshdeep,
Angaraag Mahanta,
Mathangi, Sanjeev T
and Leslie Lewis.

10. After the season two, a concert was held at
Chaos.
An annual cultural festival of IIM
Ahmedabad.
Featuring Ram Sampath, Sona Mohapatra on
28th December 2013.
The concert was the biggest concert of
Coke Studio so far attracting an amazing
crowd of around 12000 People.