Changing Behavior What Does It Mean and How Do We Do It (1 of 3)
•
4 likes•623 views
Wells, toilets, water towers, and pipelines. Even the well-designed elements of Rotary water, sanitation, and hygiene (WASH) projects can fail if people don’t use them. There are many reasons people might hesitate to use a communal toilet. It’s important to understand the reasons before you build the toilet. Learn about behavior change and its role in WASH programs, how it’s connected with culture and community values, and how to incorporate it into your WASH projects and measure the outcomes. Moderator: F. Ronald Denham, Water and Sanitation Rotarian Action Group Chair Emeritus, Rotary Club of Toronto Eglinton, Ontario, Canada
Recommended
More Related Content
What's hot
Similar to Changing Behavior What Does It Mean and How Do We Do It (1 of 3)
Similar to Changing Behavior What Does It Mean and How Do We Do It (1 of 3) (20)
More from Rotary International
More from Rotary International (20)
Recently uploaded
Recently uploaded (20)
Changing Behavior What Does It Mean and How Do We Do It (1 of 3)
- 1. Changing Behavior towards Sanitation Learnings from Amarambedu S.N.Srikanth President Rotary Club of Madras RI Dist 3230, India
- 2. Chartered in 1929 3rd oldest Rotary Club in India ~ 250 members Has produced 17 District Governors and 1 RI Director Proud history of service to the community Pioneer in PolioPlus Rotary Club of Madras
- 3. India: Economic Superpower? 0 5 10 15 20 25 30 35 40 45 US$ trillion China US India Japan Brazil Russia GDP 2050
- 4. India: Superpower in Open Defecation >50% of all Indians defecate in the open < 10% in Bangladesh, Vietnam, Peru
- 5. A Sanitation Crisis Open Sewage Contaminated Water
- 6. The Sad Result • Diarrhoea, typhoid, cholera • High infant mortality • Children’s growth stunted • Assaults on women after dark
- 7. Toilet subsidies have had little impact US$ 2.5 bn doled out since 2001
- 8. Merely building toilets is not the solution Behavioural change is essential
- 9. ROTARY CLUB OF MADRAS Location: Amarambedu Village, 60 km from Chennai Pilot project to end open defecation 109 households, of which just 1 had a toilet when project commenced
- 10. Technique used: A Variant of Community Led Total Sanitation • Focus on Open Defecation Free (ODF) Communities as outcome, not individual toilets • Change behaviour by leveraging triggers such as shame and disgust at open defecation(“triggering”) • Promote community led effort, not handouts
- 11. From walk of shame to walk of dignity Planning phase (~ 7 days) • Line up masons • Get supply chain in place • Identify triggers Triggering phase (~ 7 days) • Trigger community • Set up sanitation committee • Decide on toilet technology • Set up revolving fund • Panchayat passes resolution on total sanitation Construction phase (~ 4 months) • Community led toilet construction Sustainability phase (~ 5 months) • Achieve 100% toilet coverage • Facilitate government subsidy • Panchayat formulates ODF By Laws • Set up monitoring Committees
- 12. What’s that stink? Pre triggering: village heads
- 13. Pre Triggering
- 14. Villagers come forward to dig pits for toilets immediately after triggering
- 15. Leach pits under construction
- 16. Toilet Enclosure
- 17. Completed toilet
- 19. Walk of Dignity
- 20. Pledge to keep village open defecation free
- 21. Learnings from Amarambedu Approach behaviour change as a social marketing exercise The 5 “P”s of Social Marketing • Product • Price • Place • Promotion • Policy Social Marketing: the use of marketing techniques to influence target audience behaviours that will benefit society as well as the individual
- 22. Learnings from Amarambedu Employ professionals in behaviour modification
- 23. Learnings from Amarambedu Toilet subsidies often do more harm than good Live with them in the short run, but lobby to eliminate them except where they are genuinely required
- 24. Learnings from Amarambedu Time saved and convenience, not improved health the strongest motivator for toilet usage Position your product accordingly
- 25. Learnings from Amarambedu Red tape is stifling, but Rotary can be an effective interface in dealing with government bureaucracy
- 26. Recognitions & Scaling Up • Indian Institute of Management, Ahmedabad is doing a case study on Amarambedu • Rotary Dist 3230 has made Sanitation a Focus Project for 2015-16 • Discussions are on with the Government to incorporate behaviour modification in “Swachh Bharat”
- 27. Thank you