This document provides information about CAF India's sanitation and hygiene programme. CAF India is a registered Indian public trust that works to promote strategic giving and support philanthropic initiatives. Their sanitation and hygiene programme called RTS aims to provide access to sanitation facilities in schools and households, raise awareness of hygiene practices, and engage stakeholders through advocacy and capacity building. The programme has three pillars - access, awareness, and action. CAF India has experience implementing sanitation projects supported by private, public and UN partners. They are currently managing programmes like Support My School with Coca Cola and NDTV, and Banega Swachh India with NDTV and RB. The document invites partners to

1. CAF INDIA:
SANITATION & HYGIENE
PROGRAMME

2. ABOUT CAF INDIA
 We are a registered Indian public trust ( 1998) , and a part of CAF International
network that has offices in 10 countries – UK, USA, Australia, South Africa, Brazil,
Russia, Singapore, Canada.
• Work in the space of ‘giving’
 Our vision is to build a society motivated to give ever more effectively and help
transform lives and communities.
 Our mission is to promote and support strategic giving for a more equitable and
sustainable society
 We provide strategic and management support to donors (corporates and
individuals) to ensure greater impact of their philanthropic and CSR investments
 Independent board, chaired by Mr. Arun Bharat Ram, comprise of six prominent
business and NGO leaders
 Have over 50 Corporate partners, 32000 individuals, 300 NGOs, supporting over
500 projects across 21 states of India

4. CAF INDIA- CSR PARTNERSHIP
MODEL

5. Create enabling environment for improved sanitation infrastructure
and hygiene education in schools and communities across India.
RTS GOAL

6. Access: To construct/renovate sanitation facilities in 2000 schools
and in 20000 households in the identified states and districts.
Awareness: To raise awareness on hygiene practices among school
children, teachers and communities.
Action: To engage stakeholders through advocacy and capacity
building on sanitation and hygiene issues for ensuring sustainability
and impact
OBJECTIVES

7. THREE PILLARS OF RTS

8. AWARENESS APPROACH
Channels
Online:
Website, Facebook, Twitter,
LinkedIn, YouTube, Online media
coverage
Offline
Radio, Celeb support, Print
media
Below the Line (BTL)

10. CELEB SUPPORT FOR RTS
Film actress Anushka Sharma
Roop Durgapal, Indian television
actress
Neelesh Misra , Indian journalist,
author, radio storyteller
Indian playback singer & music
director Ankit TiwariShiva Keshavan is a five time
Olympian

11. OUR EXPERIENCE IN WASH
Sanitation is one of our key sectors that we are
working in, and in the last decade, as part of our
Public-Private-Community initiative
We have successfully managed implementation
of several collaborative, pro poor projects that
have addressed sanitation issues, facilitated
service delivery for the urban and rural
communities and built their capacities.
These projects have largely and regularly been
supported by private sector, individual,
institutional and UN agencies.

12. SUPPORT MY SCHOOL (SMS)
Coca Cola and NDTV came together to start a unique campaign called
Support My School (SMS). CAF India as the managing partner of this
campaign have successfully worked with donors and institutional partners
to bring a marked change in the lives of 75,000 school children in 13 states

13. BANEGA SWACHH INDIA
NDTV along with RB (Reckitt Benckiser) has launched an
ambitious 5 year program to address the rising need of hygiene
and sanitation across India. CAF India is associated as an
managing partner and is responsible for

14. OTHER SANITATION PROGRAMS
Construct toilets with running
water facility in 20 schools
Sanitation for Education. 30
schools across 3 states
50 schools across in Gujarat

15. Join Hands to….
• Contribute towards Core Campaign investment
• Campaign visibility: Help spread the word
(Social media, Ambassador, Forums)
• Invest in Program execution (either one or all)
 Construction of toilets
 Sanitation and Hygiene education
 Maintenance and upkeep
• Strengthen existing program elements/ help
add another
• Help advocate and strengthen the cause

16. THANK YOU