Ravi Krishna Kiran Ghantasala is a senior level sales and marketing professional with over 12 years of experience in consumer durable and FMCG sectors. He is currently the Branch Manager at Videocon Industries in Vijayawada, Andhra Pradesh, where he has consistently met sales targets and improved the company's market share. Prior to this, he held sales and marketing roles at Samsung, Micromax, Titan Industries, and PepsiCo. He is seeking new senior level opportunities in sales and marketing.

1. RAVI KRISHNA KIRAN GHANTASALA
Contact: 09885245673 E-Mail: kirankiran_grk@rediffmail.com
JOB OBJECTIVE
Seeking senior level assignments in sales & marketing w ith an organization of high repute.
Location Preference: Andhra Pradesh
PROFILE SUMMARY
 A dynamic professional w ith 12 years of experience in Sales & Marketing, Business Development and Channel Management in Consumer
Durable sector & FMCG.
 Exposure of channel(Distribution,Retail and Direct dealer netw orks).
 Worked through Entire AP in my career.
 Currently associated w ith Videocon Industries Ltd., Andhra Pradesh as Branch Manager(Vijayaw ada branch, Andhra Pradesh).
 Experience in managing & executing various promotional activities, events and escalating business, profitability and market c overage.
 Proficient at providing value added customer service by resolving customer issues & ensuring their satisfaction w ith the product and the
service norms.
 An effective communicator, organizer and motivator w ith interpersonal skills.
CORE COMPETENCIES
 Administering sales & marketing operations w ith focus on achieving predefined sales target and grow th.
 Exploring business potential, opportunities as w ell as clientele to secure profitable business volumes.
 Forecasting monthly/ annual sales targets and executing them in a given time frame.
 Identifying and netw orking w ith reliable channel partners resulting in deeper market penetration and reach.
 Interfacing w ith clients for suggesting the most viable product range and cultivating relations w ith them for securing repeat business.
 Spearheading activities related to monitoring, recruiting, training & motivating the manpow er & ensuring quality deliverables in the market.
 Implementing promotional activities in coordination w ith external agencies to spearhead product launch, brand promotion and event
management initiatives.
ORGANISATIONAL EXPERIENCE
Since Feb’14 Videocon Industries Ltd as Senior Branch Manager, Vijayawada for Videocon Brand
Responsibilities:
 Handling a total turnover of 40 Cr per annum.
 Supervising & driving branch sales of CE Division by monitoring sales & support functions .
 Monitoring & Guiding ASM’S to meet company’s objectives.
 Planning stock supplies as per market requirements.
 Enlightened HO schemes and set targets to dealers and AM.
 Efficiently expanding netw ork to achieve designated targets.
 Organized w ith HO team (NSM/PM) for secondary schemes and other supports.
 Scheduled marketing activities by coordinating w ith marketing team.
Highlights:
 Achieved the Highest no’s month on month basis and achieved company designated grow th figures to gain market share
 Improved the brand image by new product placements and through marketing activities.
 Improved the market share in Vijayaw ada.
 Expanded Netw ork and realigned business w ith High Volume Dealers.
 The Best branch manager for 2014 in terms of sales performance & grow th.
 Aw arded the best branch Manager maintaining commercial discipline for 2014.
Dec’12-Feb’14 Micromax Informatics Ltd., Andhra Pradesh as Sales Manager (Coastal Andhra Pradesh)
Responsibilities:
 Successfully launching the product in Coastal region.
 Shouldering responsibility in establishing ditsy & dealer Netw ork (distribution).
 Grabbing opportunities in the market to gain market share.
 Instrumental in handling the team to achieve company’s objectives.
 Generating brand aw areness among consumers.
Highlights:
 Tapped big regional retail outlets like Sonovision.
Jun’08- Dec’12 Samsung India Electronics Pvt. Ltd., Vijayawada as Branch Manager
Responsibilities:
 Handled a total turnover of 120 Cr per annum.
 Supervised Vijayaw ada Branch for DA category.
 Coordinated w ith ASM’S to meet company’s objectives.
 Intended AP1 forecast in accordance w ith company’s objective.
 Enlightened HO schemes and set targets to dealers and AM.
 Efficiently expanded ND & WD.
 Organized w ith HO team (NSM/PM) for secondary schemes and other supports.
 Scheduled marketing activities by coordinating w ith marketing team.
 Franchised new brand shops in potential markets.

2. Highlights:
 Bagged QBR aw ard for excellent performance in South region in first half of 2009.
 Rew arded top performer for September & October in South Region in 2011.
 Promoted as Branch manager, DA in 2012
 Up held top market share in DA categories in Vijayaw ada branch.
Jun’06- Jun’08 Titan Industries Ltd., Andhra Pradesh as Senior Sales Officer
Responsibilities:
 Managed the distributor netw ork and franchisee operated w orld of Titans (WOT) and Sonata Exclusive Store.
 Accomplished primary targets through driving the secondary sales.
 Expanded dealer loyalty to improve sales.
 Took hold of opportunities available in the market to improve the sales.
Highlights:
 Launched the first Sonata Exclusive Store in Vizag, A.P in 2007.
 Significantly contributed in the:
o Second highest grow th of the organization in A.P in the year 2006-2007.
o Highest grow th in Distributor secondary of the organization in A.P in the year 2006-2007.
 Improved the Brand Aw areness in the territory as per the research conducted by the company.
PREVIOUS EXPERIENCE
Mar’04- Jun’06 PepsiCo (FOBO), as Sales Executive (Palakollu Base)
 Successfully bifurcated 3 distributors into 7 distributors for better reach.
 Significantly improved upon the brand and pack mix for better supplies and profitability of the company.
May’03- Mar’04 Dolphin Dairy, Visakhapatnam as Sales Executive
ACHIEVEMENT
 The star performing Branch Manager in focus India for the year 2014 in Videocon Industries.
 The Branch Manager maintaing commercial Hygiene for the year 2014 in Videocon Industries.
 Achieved highest market share in Samsung in terms of appliances in 2012.
 Extended 3 mega distributors for Samsung in coastal area in 2012.
 The top performer in Samsung India electronics in south India during festival season for Sep & Oct 2011.
 The top performing area manager in south India for 1st
half ( H1 -2009).
 The Star performer for Q-3 2007-2008 at Titan Industries Ltd.
EDUCATION
 MBA (Marketing) from M.R. College, Vizianagaram District, Andhra University in 2003.
 B.Com. from National College, Vijayaw ada, Nagarjuna University in 1998.
 XII from Goutham Junior College, Gudavalli in 1995.
 X from D.A.V .Public School, V.T.P.S Campus in 1993.
IT SKILLS
 Well versed w ith:
o MS Office (Word, Excel and Pow erPoint)
o C and C++
PERSONAL DETAILS
Date of Birth: 7th
April 1978.
Address: Plot no-130,Sai Satya Dev Nagar,Neppalli,Kankipadu Mandal,Vijayaw ada,Andhra Pradesh.
Languages Know n: Telugu, English and Hindi.
Present CTC 18.3 Lakhs (fixed)