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Chankaya the great and today’s world
• The person who could easily foresight the future by
his never failing strategies.
Chankaya…
Who was he ?
When did he live ?
What did he do ?
Why is he a legend ?
History tells us……
• Lived from 350 B.C. - 283 b.C.
• Named as; vishnugupta – chankaya – kautilya
• Professor at the university of takshshila
• Pioneer economist
• An expert in commerce, warfare, economics, geography,
• Pull down nanda dynasty
• Making king to chandragupta maurya
• Defeat of alexander in india
• Wrote kautily’s arthashastra & chankaya niti
Chankaya on ways of living
• A wicked wife, a false friend, a saucy servant and living in a house with a serpent in it
are nothing but death.
• Nothing without yourself.
• Try to save your soul.
• Conciliate a Person.
• Do not be very upright in your dealings for you would see by going to the forest that
straight trees are cut down while crooked ones are left standing.
Chankaya on human being
• Belongingness of Person.
• There is no poverty for the industrious. They are fearless who
remain always alert.
• Value of Life.
• Remove Shyness To Become Happy.
Chankaya on trust
• Do not put your trust in rivers, men who carry weapons, beasts with
claws or horns, women, and members of a royal family.
• Avoid him who talks sweetly before you but tries to ruin you
behind your back.
Chankaya on relationships
• Test a servant while in the discharge of his duty, a relative in
difficulty, a friend in adversity, and a wife in misfortune
• The person whose son is obedient to him, whose wife's conduct
is in accordance with his wishes, and who is content with his
riches, has his heaven here on earth.
• Of a rascal and a serpent, the serpent is the better of the two, for
he strikes only at the time he is destined to kill, while the former
at every step.
Chankaya on ‘shastras’
• The man who by study of the shastras acquires a knowledge of
the most celebrated principles of duty, and understands what
ought and what ought not to be followed, and what is good and
what is bad, is most excellent.
• He who has not acquired one of the following: religious merit
(dharma), wealth (artha), satisfaction of desires (kama), or
liberation (moksa) is repeatedly born to die.
Chankaya on ‘dharma’
• Power of Silence.
• Broad vision see the Supreme Lord.
Chankaya on ‘karma’
• Continuous Effort.
• Good and Bad consequences of his karma alone.
• How to Treat a Man.
Chankaya on ‘Artha’ (wealth)
• Honour Vs. Wealth.
• Multiplied a million fold to Wealth.
Chankaya on ‘lakshya’ (goal)
• Before you start some work, always ask yourself three
questions–
1. Why am I doing it,
2. What the results might be and
3. Will I be successful. And then go ahead”.
• The wise man should restrain his senses like the crane and accomplish
his purpose with due knowledge of his place, time and ability.
• Person should achieve his/her goal by following ways:
1. Sama (counseling)
2. Dama (offering of gifts)
3. Danda (Punishments)
4. Bheda (creating a split)
Six Strategies to deal with Competition
Competitor, the person who brings out the best in you…….
1. Sandhi – (Treaty – Agreement – Peace )
2. Vigraham – (Confrontation, Competition, War)
3. Asanam – (Staying put, Stand off, Status quo, Waiting for proper time)
4. Sharanam – (Seeking shelter)
5. Yaanam – (Moving, Marching, Acquiring new territories )
6. Dwaidhi bhaava – (Dual policy-have an other alternatives on hand)
Chankaya on mentor (teacher/guru)
• Many a bad habit is developed through over indulgence,
and many a good one by chastisement, therefore beat
your son as well as your pupil; never indulge them.
• Treat kids like a darling for first five years. For the next
five years, scold them. By the time they turn sixteen,
treat them like a friend. Your grown up children are your
friends.
Chankaya on education
• Person without education is like the “ Palasa flower”.
• A learned man commands respect everywhere for his learning.
• Learning is like a cow of desire.
• Learning is retained through putting into practice.
Chankaya on leaders
• “In the happiness of his people lies the happiness of the leader. In
their welfare is his welfare. He shall not consider as good only
that which pleases him but treat as beneficial to him whatever
causes happiness to all people’’.
• “The leader should judge the ability of a person from his capacity
of doing work, distribute rank and position according to the
ability of persons and assign the place, time and work to them
accordingly.”
Chankaya on power
• Power of truth.
• Consider again and again the following:
– The right time,
– The right friends,
– The right place,
– The right means of income,
– The right way of spending,
– From whom you derive your power.
• Indolent application ruins study; money is lost when entrusted
to others; a farmer who sows his seed sparsely is ruined; and
an army is lost for want of commander.
Chankaya On Time Management
• Time is Insurmountable.
• Learning from a Cock.
• waiting for an Opportunity.
Chankaya on business management
• Learn from the mistakes of others.
• A man should be tested by his…
– Renunciation
– Conduct
– Qualities.
– Actions.
• Never share your secrets with anybody.
• Quality of Manager.
Chankaya on ethics:
• Process to achieve the divine platform.
• Means are Important than Ends.
Chankaya on economy
• Do not inhabit a country where you are not respected, cannot earn
your livelihood, have no friends, or cannot acquire knowledge.
• Do not stay for a single day where there are not these Six:
– A wealthy man,
– A Brahmin,
– Well versed in Vedic lore,
– A king,
– A river
– A physician.
Economy
Ethics
Business
Management
Time
Management
PowerLeader
Education
Guru
Competition
LakshyaArtha
Karma
Dharma
Shastra
RelationshipTrust
Human Being
Ways Of
Living
Guided By: Ashish Sir
PREPARED BY:
Sagar Apurva Maulik Kishan

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Chanakya niti for ethics

  • 1.
  • 2. Chankaya the great and today’s world • The person who could easily foresight the future by his never failing strategies.
  • 3. Chankaya… Who was he ? When did he live ? What did he do ? Why is he a legend ?
  • 4. History tells us…… • Lived from 350 B.C. - 283 b.C. • Named as; vishnugupta – chankaya – kautilya • Professor at the university of takshshila • Pioneer economist • An expert in commerce, warfare, economics, geography, • Pull down nanda dynasty • Making king to chandragupta maurya • Defeat of alexander in india • Wrote kautily’s arthashastra & chankaya niti
  • 5. Chankaya on ways of living • A wicked wife, a false friend, a saucy servant and living in a house with a serpent in it are nothing but death. • Nothing without yourself. • Try to save your soul. • Conciliate a Person. • Do not be very upright in your dealings for you would see by going to the forest that straight trees are cut down while crooked ones are left standing.
  • 6. Chankaya on human being • Belongingness of Person. • There is no poverty for the industrious. They are fearless who remain always alert. • Value of Life. • Remove Shyness To Become Happy.
  • 7. Chankaya on trust • Do not put your trust in rivers, men who carry weapons, beasts with claws or horns, women, and members of a royal family. • Avoid him who talks sweetly before you but tries to ruin you behind your back.
  • 8. Chankaya on relationships • Test a servant while in the discharge of his duty, a relative in difficulty, a friend in adversity, and a wife in misfortune • The person whose son is obedient to him, whose wife's conduct is in accordance with his wishes, and who is content with his riches, has his heaven here on earth. • Of a rascal and a serpent, the serpent is the better of the two, for he strikes only at the time he is destined to kill, while the former at every step.
  • 9. Chankaya on ‘shastras’ • The man who by study of the shastras acquires a knowledge of the most celebrated principles of duty, and understands what ought and what ought not to be followed, and what is good and what is bad, is most excellent. • He who has not acquired one of the following: religious merit (dharma), wealth (artha), satisfaction of desires (kama), or liberation (moksa) is repeatedly born to die.
  • 10. Chankaya on ‘dharma’ • Power of Silence. • Broad vision see the Supreme Lord.
  • 11. Chankaya on ‘karma’ • Continuous Effort. • Good and Bad consequences of his karma alone. • How to Treat a Man.
  • 12. Chankaya on ‘Artha’ (wealth) • Honour Vs. Wealth. • Multiplied a million fold to Wealth.
  • 13. Chankaya on ‘lakshya’ (goal) • Before you start some work, always ask yourself three questions– 1. Why am I doing it, 2. What the results might be and 3. Will I be successful. And then go ahead”. • The wise man should restrain his senses like the crane and accomplish his purpose with due knowledge of his place, time and ability. • Person should achieve his/her goal by following ways: 1. Sama (counseling) 2. Dama (offering of gifts) 3. Danda (Punishments) 4. Bheda (creating a split)
  • 14. Six Strategies to deal with Competition Competitor, the person who brings out the best in you……. 1. Sandhi – (Treaty – Agreement – Peace ) 2. Vigraham – (Confrontation, Competition, War) 3. Asanam – (Staying put, Stand off, Status quo, Waiting for proper time) 4. Sharanam – (Seeking shelter) 5. Yaanam – (Moving, Marching, Acquiring new territories ) 6. Dwaidhi bhaava – (Dual policy-have an other alternatives on hand)
  • 15. Chankaya on mentor (teacher/guru) • Many a bad habit is developed through over indulgence, and many a good one by chastisement, therefore beat your son as well as your pupil; never indulge them. • Treat kids like a darling for first five years. For the next five years, scold them. By the time they turn sixteen, treat them like a friend. Your grown up children are your friends.
  • 16. Chankaya on education • Person without education is like the “ Palasa flower”. • A learned man commands respect everywhere for his learning. • Learning is like a cow of desire. • Learning is retained through putting into practice.
  • 17. Chankaya on leaders • “In the happiness of his people lies the happiness of the leader. In their welfare is his welfare. He shall not consider as good only that which pleases him but treat as beneficial to him whatever causes happiness to all people’’. • “The leader should judge the ability of a person from his capacity of doing work, distribute rank and position according to the ability of persons and assign the place, time and work to them accordingly.”
  • 18. Chankaya on power • Power of truth. • Consider again and again the following: – The right time, – The right friends, – The right place, – The right means of income, – The right way of spending, – From whom you derive your power. • Indolent application ruins study; money is lost when entrusted to others; a farmer who sows his seed sparsely is ruined; and an army is lost for want of commander.
  • 19. Chankaya On Time Management • Time is Insurmountable. • Learning from a Cock. • waiting for an Opportunity.
  • 20. Chankaya on business management • Learn from the mistakes of others. • A man should be tested by his… – Renunciation – Conduct – Qualities. – Actions. • Never share your secrets with anybody. • Quality of Manager.
  • 21. Chankaya on ethics: • Process to achieve the divine platform. • Means are Important than Ends.
  • 22. Chankaya on economy • Do not inhabit a country where you are not respected, cannot earn your livelihood, have no friends, or cannot acquire knowledge. • Do not stay for a single day where there are not these Six: – A wealthy man, – A Brahmin, – Well versed in Vedic lore, – A king, – A river – A physician.
  • 24. Guided By: Ashish Sir PREPARED BY: Sagar Apurva Maulik Kishan

Editor's Notes

  1. “Learn from the mistakes of others…you can’t live long enough to make it all yourselves!” There are others out there to make mistakes for you to learn from and learn from your mistakes as well. Wrong positioning as done by Nirma, by launching beauty soap, was a lesson for many brands. So before implementing any marketing strategy apart from market research, marketing manager must look into similar recent attempts made by other companies and learn from their mistakes.