Presentation of Lisa Marie Blaschke, Program director of the Master in Management of Technology Enhanced Learning (MTEL) at the Center for Lifelong Learning (C3L), Carl von Ossietzky University of Oldenburg, Chair of the Board of EDEN Fellows Council for the Open Education Week's first day webinar on "OER and Open Pedagogies – Best Practices" - 2 March 2020, 13:00 CET More information and recordings of the discussion are available: http://www.eden-online.org/eden_conference/oer-and-open-pedagogies-best-practices/

2. Challenges and realities of realizing OER
in the online classroom
Dr. phil. Lisa Marie Blaschke
Programme Director, Management
of Technology Enhanced Learning
(MTEL)
https://uol.de/mtel/
www.twitter.com/lisamblaschke
www.linkedin.com/in/lisamarieblasch
ke/
lisa.blaschke@uni-oldenburg.de

3. 3
Teams of learning designers,
SMES, visual designers, and
programmers to create OER;
in-house champions and
workshops
Results: Increased number of OER;
increased awareness; more use of
open access publishing (OpenLibrary
and AU Press)
Goal: Lower costs and
speed up course delivery
Mission: …removal of barriers that restrict access to and success in university-
level study and to increasing equality of educational opportunity for adult learners
worldwide.
Home of COL/UNESCO
Chair of OER
Benefits: More faculty
collaboration (in and out of
institution), less dependency
on commercial publishers,
more student-created OER

4. 4
Results: 700+ courses
transitioned to OER; over 10
million USD in annual text-
book cost savings
Benefits: Cost savings
for students; more
learner-centered
curriculum
Team approach with
instructional designers,
library personnel,
management, faculty.
Mission: …improving the lives of adult learners; core values: Students first,
accountability, diversity, integrity, excellence, innovation and respect
Winner of OEC 2015
President’s Award
Goal: Reduce textbook costs for
over 84,000 students

5. 5
Results: Well-defined OER policy and
positioning; 1,000+ learners converted annually;
greater brand impact and increased income
First place in Open Courseware
Provider League Table
Focus on adding value
across the value chain;
defining specific KPI
measurements on
conversion, brand impact,
assets, and income
Benefits: Increased access;
growing use and re-use of
media assets; new
partnerships, business and
process models; more
academic and business
research opportunities
Goal: Expand OUUK market reach and
OER production; opportunity for
disruptive innovation

6. 6
Mission
Sustainability and
Flexibility
Value Added
Strategy
CONTEXT

7. Best Practices for an OER
Strategy
7
Awareness
Faculty
Incentives
Champions
Design
Teams
Student-
Centered
Learning
Mission and
Strategy
Institutional
Strengths

8. Benefits of Using OER
• Increased opportunities for collaboration and
sharing of resources
• Reduction in costs (textbooks/resources)
• Added flexibility
• Increased student involvement
• More focus on practical competency-based
outcomes
• Reduced time for developing and producing
courses
• Expansion of brand, reputation, and reach

9. Challenges
• Sustainability of the OER strategy
• Access to project funding and costs
• Intellectual property and copyright issues
• Faculty resistance
• Difficulties in finding, adapting, and localizing
content
• Deficits in faculty skills
• Lack of strategies for teaching with OER
• Lack of an existing model and operational
policy

10. Questions to Ask
• What level of engagement will the institution use in OER?
Primary, secondary, or tertiary (Weller, 2014)?
• How does the OER initiative align with the overall
institutional mission and strategies? What factors are
specific to the institutional context?
• What are institutional strengths and how can these be
leveraged through OER? Are infrastructures in place to
support the transition?
• What institutional policy will be developed and applied in
using and distributing OER? How will needs/requirements of
faculty be met?
• What are the potential costs of the OER project? How can
ROI be achieved?
• Is the OER project sustainable? What factors will be used to
measure the project success?
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11. Blaschke, L. M., Müskens, W., &
Zawacki-Richter, O. (2020). Openness
in context: Realizing openness with
open educational resources (OER)
and prior learning assessment and
recognition (PLAR). In D. Conrad & P.
Prinsloo (Eds.), Open(ing) education:
Theory and practice (pp. 198-223).
DOI: https://doi.org/10.1163/97890044
22988_010. Leiden, The Netherlands:
Brill.
Available from: Blaschke et al
2020_Openness in
context_chapter009.pdf