Peter Rayment is the Learning Technology Manager at Cardiff University in the UK. He discusses how the university uses analytics, specifically EesyAnalytics, to gain insights into how their learning management system (LMS) is used. Analytics helps the university understand tool usage patterns over time, see the impact of training and engagement activities, and optimize resources. It allows them to identify areas of good and bad practice and share lessons learned. The university has started to more fully understand LMS usage and can now reflect on how to improve based on data-driven insights.