Ch3 gathering information and scannning the environment berroya
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This document provides a summary of 10 learning questions related to Chapter 3 on gathering information and scanning the environment. The questions cover topics like marketing information systems, internal records systems, marketing intelligence systems, sources for gathering competitive intelligence, and analyzing various environmental factors that shape consumer preferences.
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The document discusses developing marketing strategies and plans. It covers topics such as strategic planning at different organizational levels, the marketing plan components, and value creation for customers. Specifically, it examines how strategic planning is carried out from the corporate headquarters level down to individual business units. It also provides details on the typical contents of a marketing plan, including an executive summary, situation analysis, and financial projections.
Module 2 scanning the marketing environment
The document provides an overview of analyzing a company's marketing environment, including the microenvironment and macroenvironment. It discusses the key actors in the microenvironment that affect the company's ability to serve customers, such as the company itself, suppliers, marketing intermediaries, customer markets, competitors, and publics. It then examines various forces in the macroenvironment, including demographic, economic, natural, technological, political, and cultural environments, and how understanding these forces can help a company respond effectively to changes in the marketplace.
Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS
Marketing concepts focused on the levels of a marketing plan which is the strategic and the tactical levels.
Developing marketing strategies & plans chap2 (f.untalan)
This document discusses developing marketing strategies and plans. It covers how marketing affects customer value through a value delivery process. Strategic planning is carried out at different organizational levels, from corporate to business unit levels. A marketing plan should include identifying target markets, analyzing opportunities, and outlining strategies, goals, budgets and controls. It also discusses holistic marketing and how companies can maximize value exploration, creation and delivery by focusing on customers, core competencies, collaborative networks and internal resources.
Chapter 3 Gathering Information and Scanning the Environment
Gathering Information and Scanning the Environment
Marketing Information System
Internal Records
Marketing Intelligence
Secondary Commercial Data Sources
Collecting Marketing Intelligence on internet
Analyzing the Microenvironment Needs and Trends
Economic Environment
Strategy Formulation & Implementation
Strategy formulation involves analyzing the external and internal environment to identify opportunities and threats, setting objectives and goals, and developing policies and plans to achieve those goals. Once the strategy is formulated, it must then be implemented, which includes establishing annual objectives, allocating resources, developing programs, and providing leadership to organizational members. Proper implementation is key to ensuring the strategy achieves the intended outcomes.
Marketing environment
The document discusses the marketing environment and its internal and external factors. It defines the marketing environment and separates it into micro and macro environments. The microenvironment includes controllable factors like the company, suppliers, customers, competitors, and public groups. The macro environment includes less controllable demographic, economic, technological, political, ecological, and sociocultural factors that affect marketing decisions. All of these internal and external forces must be considered when developing marketing strategies.
strategy formulation vs strategy implementation
Strategic management involves both strategy formulation and implementation. Strategy formulation includes assessing the external environment, setting objectives, and developing strategic plans. It is focused on effectiveness and involves top-level management. Strategy implementation is the process of executing strategic plans and involves changes to the organization's structure. It is focused on efficiency and requires coordination from middle and operational levels of management. Strategy formulation and implementation are interdependent processes, with formulation preceding and influencing implementation.
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Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS
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Developing marketing strategies & plans chap2 (f.untalan)
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Chapter 3 Gathering Information and Scanning the Environment
Chapter 3 Gathering Information and Scanning the Environment
Similar to Ch3 gathering information and scannning the environment berroya
Ch3 gathering information and scannning the environment berroya
This document contains 10 learning questions from Chapter 3 on gathering information and scanning the environment. The questions cover topics like marketing information systems, internal records systems, improving marketing intelligence systems, analyzing various environments like social/cultural, natural, technological, and secondary data sources. The questions are multiple choice designed to test the reader's understanding of key concepts from the chapter.
Top Ten Learning questions for Chapter 3
Developing and implementing marketing plans requires a number of decisions.
By having the right marketing information system in place, marketers will be able to draw a verifiable decision based on their database.
Information Technology in Online Shopping1Information .docx
Information Technology in Online Shopping
1
Information Technology in Online Shopping
4
I appreciate the attention to detail with the header. You have the title and page number.
Information Technology in Online Shopping
Christopher Groomes
INFO531
Professor Flores
August 24, 2014
Abstract
Online shopping can be very successful to a business especially in the clothing and apparel industry. Through e- commerce a business is able conduct its business in numerous ways and also communicates to their customers effectively. E-commerce have been in existence for over 30 years and it has grown drastically in many aspects of the business processes that include transaction processing, inventory management and supply chain management. An example of a digital environment includes a website. A good design of the website will require desirability, usefulness and usability. A clothing company will be able to sell and offer after sale services through the internet. Different customers will also be able to search for their desired products and purchase them online. The main business activities that can be conducted online include internet marketing, display of products, monitoring the website, obtaining customer information and record of orders and sales. According to various studies, 60% of clothing industry orders is done online. Therefore, integrating online shopping in this industry is very important to the business. Through e-commerce, the business will be able to integrate its various processes effectively leading to customer satisfaction and the success of the business.
Good effort with the abstract. The abstract provides a high-level view of your paper.
Online Shopping
The company is called Your Choice Apparel and Clothing Company and will be situated in one of the major states in America. The vision of the company is to develop a globally recognized organization. The mission of the company is to establish itself as a major company around the world. The company will have top level managers who will be the key decision makers of the organization. They will require logical information technology systems that will enable them make critical decision. They will also be the middle management who will work closely with the top level mangers. They will also require logical information systems specifically designed to enable them assist the top level mangers make critical business decisions.
Company leaders must be aware that consumers are the drivers of technology change. We must first identify what the buyer wants, and work backwards. The consumer will even pay a premium price if the product or service yields the intended benefit.
The operational managers will be the very critical in the online shopping industry. This manager will require a digital catalog through which they display our products and services using pictures and texts. They will also need a website tracking system that will enable them monitor the activities in the.
Cosla chapter 3. collecting information and forecasting demand (gathering inf...
1. The document discusses the components of a modern marketing information system, including people, equipment, and procedures. It also discusses useful internal records and what makes up a marketing intelligence system.
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3. The document provides an example of a health information system and its components, including hardware, software, telecommunications, databases, procedures, and how it can help provide accurate diagnoses and treatment for patients.
Online macro environment, The digital marketing environment
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Search_and_the_law_firm
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A marketing information system consists of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute timely and accurate information to marketing decision makers. It relies on internal records, marketing intelligence, and marketing research. The major responsibility for identifying marketplace changes falls to marketers, who have methods for collecting information and interact with customers. Every firm must organize a continuous flow of information for its marketing managers.
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- Questions are provided as examples for improving learning and assessing understanding of key concepts. Some questions are improved by rephrasing or adding context.
Gathering information and scanning the environment
The document discusses gathering marketing information and scanning the environment. It defines a marketing information system as consisting of people, equipment, and procedures to gather, analyze, and distribute needed information to marketing decision makers. It also discusses internal records, marketing intelligence systems, analyzing the macroenvironment, trends shaping the business landscape, and forces in a company's macro and microenvironment.
Social media planning
This document provides an overview of social media best practices and strategies. It discusses metrics for measuring social media return on investment and outlines six areas of expertise needed for successful social media marketing. Examples of both successful and unsuccessful social media campaigns are presented to illustrate lessons learned. The document also addresses how to define a social media strategy, budget, and provides considerations for moving social media efforts forward.
Tell Your Story Better
Financial Advisor firms committed to a digital marketing plan and tell their story everywhere are outperforming their competition by 10 – 30%.
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This presentation is an effort to discover the role and importance of environmental factors and forces in routine marketing activities internally and externally at micro and macro level.
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This document presents Web Analytics Demystified and Altimeter Group’s recommendations for measuring social media. Our hope is that by setting reasonable and realistic expectations, our clients and companies around the world can begin to make better, more objective decisions regarding their own investment in these emerging channels.
Age Friendly Economy - Improving your business with data
The objective of this module is to gain an overview how you can use the data you already have available to improve your business.
Upon completion of this module you will:
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Ch3 gathering information and scannning the environment berroya
- 1. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com
- 7. Internal records and Marketing Intelligence www.danielberroya.blogspot.com Order-to-Payment Cycle Databases, Warehousing, Data Mining Sales Information System Marketing Intelligence System
- 8. How does internal records system works? www.danielberroya.blogspot.com Companies need to perform these steps quickly and accurately, because customers favor firms that can promise timely delivery. Internet adds efficiency to order to payment cycle
- 16. The marketing intelligence system provides information about everyday happenings in the marketing environment. It is based on environmental scanning. www.danielberroya.blogspot.com Factors to consider
- 19. Environmental Forces www.danielberroya.blogspot.com Political-legal Technological Natural Demographic Economic Socio-cultural
- 24. Advantages of Social Media… www.danielberroya.blogspot.com Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Blogging is a form of social media by expressing freely our views and opinions via web across all borders.
- 27. Social – Cultural Environment… www.danielberroya.blogspot.com Views of themselves Views of others Views of organization Views of society Views of nature Views of universe
- 35. Natural Environment… www.danielberroya.blogspot.com Increased Energy costs Shortage of raw materials Anti-pollution pressures Government protections
- 39. Secondary Commercial Data Sources www.danielberroya.blogspot.com NIELSEN MRCA INFORMATION RESOURCES INC. ARBITRON SIMMONS SAMI/BURKE
- 42. TOP 10 Learning Questions for Chapter 3 : Gathering Information and Scanning the Environment Nyel Berroya December 15, 2011 www.danielberroya.blogspot.com