The document discusses how law firms can use digital media and online search to attract new clients. It outlines three phases of digital media usage and explains how a major regional law firm used search engine optimization (SEO) and search engine marketing (SEM) to significantly increase their online visibility and lead generation. Their SEO efforts resulted in 50% more Google traffic and twice as many unbranded search visits, while their SEM campaign saw above average click-through rates and an average of 4 pages viewed per visitor. The firm was able to prove that online search can effectively help law firms find new clients.
Email Marketing, Connecting the Dots at Dreamforce 2014Michael Helfin
Features:
Sr. Digital Marketing Director, Lydia Colaresi
And CEO of DEG Digital Advertising Agency
They cover engagement through email marketing best practices, growth tactics, and some email basics used by companies like Live Nation, TicketMaster, Levy's and more.
This slide was presented live at Dreamforce 2014 hosted by Salesforce.
Are you tired of hearing Social Media is the answer to all your small business marketing woes. We'll share the secret to turning your social media accounts into lead generating tools for your products, services, and events. Organic Social Media is dead, when you're starting with low audience numbers, it's impossible to get exposure without paying to advertise. Target specifically through the Ad Management tools in each social media and ensure Frequency and Reach numbers are high enough to incite action.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Digital Marketing for Lawyers - Law Practice Management CLEStacey Burke
A quick 20 minute overview of top recommendations with regard to law firm websites, social media marketing, driving inbound traffic, email marketing, ethics rules, and more.
Email Marketing, Connecting the Dots at Dreamforce 2014Michael Helfin
Features:
Sr. Digital Marketing Director, Lydia Colaresi
And CEO of DEG Digital Advertising Agency
They cover engagement through email marketing best practices, growth tactics, and some email basics used by companies like Live Nation, TicketMaster, Levy's and more.
This slide was presented live at Dreamforce 2014 hosted by Salesforce.
Are you tired of hearing Social Media is the answer to all your small business marketing woes. We'll share the secret to turning your social media accounts into lead generating tools for your products, services, and events. Organic Social Media is dead, when you're starting with low audience numbers, it's impossible to get exposure without paying to advertise. Target specifically through the Ad Management tools in each social media and ensure Frequency and Reach numbers are high enough to incite action.
This Power point presentation or ppt is about following content
CONTENT OF PRESENTATION
What is social media ?
What is marketing ?
Social media marketing
Social media marketing analysis
5 ways to analyze your social media marketing performance
How do you find out our Facebook followers’ demographics?
Why demographics are useful?
How do you decide optimal times/days to post on social media?
What metrics do you monitor on a daily basis?
How do you present to the marketing department?
Ethical Legal Marketing and Determining Your Return on InvestmentStacey Burke
1. How much can my law firm spend on marketing?
2. How much should my law firm spend on marketing?
3. What marketing services should my law firm spend money on?
4. How much does everyone else spend on their law firm marketing?
5. Is my law firm marketing spend working?
Digital Marketing for Lawyers - Law Practice Management CLEStacey Burke
A quick 20 minute overview of top recommendations with regard to law firm websites, social media marketing, driving inbound traffic, email marketing, ethics rules, and more.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
Government of Canada Digital Advertising Day 2015 - LinkedIn Keynote AddressJennifer Urbanski
It's an exciting time in Canadian Government. With the new Liberal party in power aiming to deliver economic opportunity to Canadians and a stronger middle class, Prime Minister Trudeau's expectations are high. Now, having publicly released his mandate letters to his newly appointed Cabinet, Canadians can hold our new government accountable on their promise to bring "Real Change". But the missing piece is LinkedIn. Today, only 13/30 Cabinet Ministers have a profile page on LinkedIn and only 3 ministries are posting content on their company page. This presentation will help you discover how the Government of Canada can leverage LinkedIn's platform - by establishing a professional identity, collaborating through a network of colleagues and Canadians, and creating constructive dialogue around the issues that matter most to Canadians.
Learn how financial services professionals can leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue in a compliant manner with Proofpoint.
Interactive Metrics, What You Really Need to Knowharrisonm10
In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics.
Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives.
Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
LinkedIn For Good presents a checklist for how to best use LinkedIn when completing a job search. This is a good document to print out for training sessions.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Information about online marketing, and how all pieces must work together for maximum benefit to an online marketing campaign. This presentation is particularly focused on law firm web marketing but could be applicable to other industries.
Social Marketing to the Business Customer: It's Time to Get Serious About B2B"Paul Gillin
With spending projected to grow at 21% a year through 2013, business-to-business social media communications is the place to be. In this session, you'll learn how to model winning B2B social campaigns, convince skeptics of social marketing's value, map out a well-defined business strategy, choose metrics that matter, optimize your visibility to search engines and take advantage of the latest social search category.
This presentation by Paul Gillin and Eric Schwartzman, co-authors of Social Marketing to the Business Customer, was presented to the PRSA Digital Impact conference in New York on May 5, 2011.
Government of Canada Digital Advertising Day 2015 - LinkedIn Keynote AddressJennifer Urbanski
It's an exciting time in Canadian Government. With the new Liberal party in power aiming to deliver economic opportunity to Canadians and a stronger middle class, Prime Minister Trudeau's expectations are high. Now, having publicly released his mandate letters to his newly appointed Cabinet, Canadians can hold our new government accountable on their promise to bring "Real Change". But the missing piece is LinkedIn. Today, only 13/30 Cabinet Ministers have a profile page on LinkedIn and only 3 ministries are posting content on their company page. This presentation will help you discover how the Government of Canada can leverage LinkedIn's platform - by establishing a professional identity, collaborating through a network of colleagues and Canadians, and creating constructive dialogue around the issues that matter most to Canadians.
Learn how financial services professionals can leverage LinkedIn to develop new business opportunities, build relationships, and drive revenue in a compliant manner with Proofpoint.
Interactive Metrics, What You Really Need to Knowharrisonm10
In this informative presentation, Maria Harrison will take you through the good, the bad and the ugly of interactive metrics. Interactive marketing is a double-edged sword when it comes to metrics.
Just because everything can be counted, doesn’t mean it’s important in making business decisions that will help you have a positive impact on your interactive marketing initiatives.
Ms. Harrison will show you how simplistic interactive metrics can really be, how to set benchmarks, and develop meaningful executive dashboards that will help you make the right decisions to improve your interactive marketing efforts. She will define some basic interactive metric terms and teach you how to immediately apply those metrics to your business.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
Discussing developing your social media brand identity; the policies, procedures, and ethical concerns associated with social media us; tactics and tools you can use to make social media more efficient and effective; and, metrics and reporting to show what's working and what's not.
LinkedIn For Good presents a checklist for how to best use LinkedIn when completing a job search. This is a good document to print out for training sessions.
Using Social Media to Measure Economic Development SuccessAtlas Integrated
Find out how economic development organizations can measure/quantify the value of their promotional activities. Through case studies and illustrations of successful EDOs, find out how top performing communities are competing in today's crowded economic development marketplace and where your community ranks among its peers.
Position your place so site selectors and other target audiences don't pass your community by as they search online. Put your best 'digital' foot forward and create interest and excitement around your community's assets. Present your digital information in a way that's consumable and digestible and allows site selectors and other location decision makers to gather and compile data at the drop of a hat.
Information about online marketing, and how all pieces must work together for maximum benefit to an online marketing campaign. This presentation is particularly focused on law firm web marketing but could be applicable to other industries.
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
Search And Success: How To Make Your Website, Content And SEO Pay OffMichael Hackmer
You know SEO, content and social media are important to your marketing because everyone keeps telling you they are. But what not enough marketers know is how to make those tactics actually pay off in increased leads, sales and ROI.
This presentation covers how to tie it all together with an information architecture and conversion strategy that will not only bring in more traffic, but help you turn more of that traffic into growth on the bottom line. Including how to:
- Identify your target audience and the messaging you need to reach them
- Build an information architecture that naturally enables SEO and social marketing
- Develop a content marketing library that wins business
- And, converting more visitors into leads, leads into sales, and sales into long-term ROI
Sponsored by LogMyCalls
The Presentation Agenda
1) Background (Terms, B2B And B2C Marketing Trends, SEO, ETC)
2) Consumer Trends Worth Noting
3) Identifying Your Customers
4) What Is Information Architecture And Why Is It Important?
5) SEO And Content Marketing That Wins Business
6) Measuring Results And Converting To Sales
7) Building Your Social Media Strategy
8) Time And Resource Management
Questions? Please contact Michael Hackmer, Found, Social Web Tactics, at: 703-362-1586. Email: michaelhackmer@socialwebtactics.com
Stacey Burke and Megan Hargroder speak to the American Association of Justice Women Trial Lawyers Caucus about digital marketing for lawyers and law firms.
Inbound marketing metrics are a major struggle for marketers. Since every organization is like a snowflake, what metrics are right for you. The following SlideShare contains three universal B2B inbound marketing metrics to use as a starting point.
How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
What and Why SEO with Right Strategy presentation includes Fundamentals of SEO, Why SEO, Statistics, Insights, Local SEO, Keywords Strategy, SEO Process and Career opportunities from Abdul Malick, Digital Marketing and SEO Consultant in Chennai, Tamil Nadu, India
Mr. Abdul Malick. He is a well-renowned SEO expert who has a wealth of knowledge and experience in the field. He has been working in the SEO industry for more than 15 years. Here is the presentation made by him on the topic of Right SEO Strategy in the event of Vanakkam Digital Meetup - Trichy 2023
Atlas Webinar: How websites and social media work togetherAtlas Integrated
Ben Wright, Atlas’ CEO, discusses the relationships your website should have with Social Media, present how social platforms are moving toward becoming websites, and give seven concrete examples of how you can build high performing linkages between each medium.
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
Rob Garner's presentation for Search Engine Land's "Search Marketing Now" webinar series, cover the recent innovations in social networks, search engines, and the speed of information dissemination, and the impact on marketing. Features basics on real time search and real time marketing, including recency, social relevancy, content propagation, social effects on search, and more.
Digital Marketing for Medical Technology Companies: Search Engine OptimizationGrey Matter Marketing
Whether we are looking for a new pair of running shoes or researching a disease, search engines are the focus of almost all our information-gathering.
Search engines scan the web and use proprietary algorithms to categorize information so they can serve their users the most relevant results. Search engine optimization, or SEO, is the process of affecting those results in an "organic," or natural, way.
Companies often pay experts or agencies to improve their SEO, but search engines themselves do not accept payment to improve your organic listing. Instead, they offer paid search results also called pay-per-click (PPC) advertisements.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Enhancing Performance with Globus and the Science DMZGlobus
ESnet has led the way in helping national facilities—and many other institutions in the research community—configure Science DMZs and troubleshoot network issues to maximize data transfer performance. In this talk we will present a summary of approaches and tips for getting the most out of your network infrastructure using Globus Connect Server.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
10. … but the unanswered question has been, “Are your buyers searching for you online?”
11. do you go online to search for outside professionals to provide legal, accounting or consulting work for your company? 3/4 go online to search for professionals (up from 2/3 in 2000)
12.
13. how often do you go online to search for a professional to provide services? 75% of decisionmakers search for professionals monthly or less often matching how often you pitch completely new business…
14. what has changed most about the way you find and choose professionals in the past five years?
15. how important are these Internet sources for learning about professionals? 85% consider Web sites important; younger decisionmakers are especially likely to find all digital sources important
16. if this is true—and it is— how do I respond? how do I adjust my marketing?
24. search engine optimization (SEO) is the defined process of improving the volume or quality of Web traffic to your site from search engines (Google, Yahoo, Bing) via "natural” or "organic" unpaid search results.
25.
26. 1/2 of decision makers always search for specific expertise & industry (industry search—69% in 2000, now 96%) they search for expertise via industry…
29. search engine marketing (SEM) is the the practice of buying paid search listings. Google owns 92% of adwords marketshare and 70% of search share. But buyers must also pay attention to Yahoo and Bing.
33. social media is often associated with gated communities like Facebook or LinkedIn but blogs are also “social” and websites that encourage reviews and comments are also social. In other words, the Internet itself has become “social.”
40. a major regional law firm challenged us to show how search (both SEO and SEM) could impact its online visibility
41. there was the usual skepticism: “ People don’t go online to find a trusted legal advisor.” “I never click on those paid search ads, and no one I know does either. “We’ll never get any qualified leads from search.” they were proved wrong on all counts, and couldn’t be happier about it.
42. Steve: the target Steve Steve is an in-house counsel for a large pharmaceutical company headquartered in Raleigh, N.C. He is 44 years old and holds a BA and JD. He has deep industry experience and is well connected in the region. Steve’s Landscape Steve is charged with managing various aspects of risk for the company, including employment policies, compliance, contracts, non-competes and immigration matters. He partners with outside counsel a great deal on employment issues and is not pleased with his current firm. He’s gathered a roster of firms to consider and will do some research to create a short-list. MAKE YOUR FIRM UNIQUE “ Managing complex employment issues is crucial to protecting our company. We need to be vigilant, proactive, and keep abreast of best practices in the market.”
43. know how your target consumes media we evaluated profiles for each target segment including top industries, company profiles, etc.
47. their SEO efforts resulted not only in 50% more Google traffic every month, but also in twice as many unbranded searches (meaning that these search visitors were finding the firm when searching for industry terms (such as employment law, commercial real estate law, and intellectual property) and more new visitors are finding their site)
48. their largest competitor called us to complain: “What are you doing? They pop-up everywhere I go on Google.”
50. search is about attracting qualified traffic who engage with your site, not window shoppers visitors coming from this SEM campaign viewed 4 pages on average , and their click-through-rate (CTR) is beating industry averages by one and a half times
51. part IV measure effectiveness through awareness and conversion metrics
goal is to engage your target audience in a meaningful way keyword development is not a “set-it-and-forget-it” exercise it requires monitoring, updating and analysis to optimize develop online personas based on research and interviews to inform both site design and search marketing personas give us linguistic cues and illustrate search intent, as do social networks analyze campaign results and implement test-and-learn campaigns
Recently overheard at the IAB conference in CA (Interactive Advertising Bureau) The unfettered rise of digital, and of social media in particular, has brought about staggering shifts in consumer behavior -- and this requires equally dramatic changes to the way brands connect with consumers in this new dimension. Not surprisingly, social marketing serves as an indispensable leg to this stool for the simple reason that it provides a channel for developing a direct, unadulterated relationship between a consumer and a brand. And building relationships is becoming a more critical component of brand marketing as the media landscape becomes increasingly fragmented and cluttered. Today we will cover: Brands need commit to keeping pace with consumer behavior and bolstering their skills at fostering consumer relationships across all channels
Recently overheard at the IAB conference in CA (Interactive Advertising Bureau) The unfettered rise of digital, and of social media in particular, has brought about staggering shifts in consumer behavior -- and this requires equally dramatic changes to the way brands connect with consumers in this new dimension. Not surprisingly, social marketing serves as an indispensable leg to this stool for the simple reason that it provides a channel for developing a direct, unadulterated relationship between a consumer and a brand. And building relationships is becoming a more critical component of brand marketing as the media landscape becomes increasingly fragmented and cluttered. Today we will cover: Brands need commit to keeping pace with consumer behavior and bolstering their skills at fostering consumer relationships across all channels
So your opportunity to sell to each prospect is limited so this further increases your responsibility to be visible ALL the time online.
Sue, how does this relate to our earlier position that Martindale no longer matters? Says here 70% use directories and Martindale can certainly claim a share of that. Optimization is important. Reaching out to clients is important Blogging might surprise you
This is a drum we have been beating for over 10 years with only moderate success. Finding ways to tout industry knowledge is very important.
goal is to engage your target audience in a meaningful way keyword development is not a “set-it-and-forget-it” exercise it requires monitoring, updating and analysis to optimize develop online personas based on research and interviews to inform both site design and search marketing personas give us linguistic cues and illustrate search intent, as do social networks analyze campaign results and implement test-and-learn campaigns
goal is to engage your target audience in a meaningful way keyword development is not a “set-it-and-forget-it” exercise it requires monitoring, updating and analysis to optimize develop online personas based on research and interviews to inform both site design and search marketing personas give us linguistic cues and illustrate search intent, as do social networks analyze campaign results and implement test-and-learn campaigns
twitter is just a micro-blog; 140 characters is easy to do and do regularly; it’s less commitment than writing blog posts what to tweet? relevant professional content to tweet: industry events, industry articles, awards, etc. your blog can automatically feed your Twitter account tweet what’s relevant to business, not your personal status general rule of thumb: 70-80% of your tweets should be RTs twitter page background list all of the was to reach you follow others in within your firm, and ask them to follow you - this builds your following who you follow demonstrates your interests; likewise, you can find great people to follow by looking at who they follow; who you follow is like a blogroll If a follower looks like a spammer (e.g. YellowBook), you can block them and should not thank or RT them have your fed your Twitter today? updating your Twitter status (this happens every time you send a tweet or RT) helps your Google ranking; aim to tweet AT LEAST once/week
twitter is just a micro-blog; 140 characters is easy to do and do regularly; it’s less commitment than writing blog posts what to tweet? relevant professional content to tweet: industry events, industry articles, awards, etc. your blog can automatically feed your Twitter account tweet what’s relevant to business, not your personal status general rule of thumb: 70-80% of your tweets should be RTs twitter page background list all of the was to reach you follow others in within your firm, and ask them to follow you - this builds your following who you follow demonstrates your interests; likewise, you can find great people to follow by looking at who they follow; who you follow is like a blogroll If a follower looks like a spammer (e.g. YellowBook), you can block them and should not thank or RT them have your fed your Twitter today? updating your Twitter status (this happens every time you send a tweet or RT) helps your Google ranking; aim to tweet AT LEAST once/week
twitter is just a micro-blog; 140 characters is easy to do and do regularly; it’s less commitment than writing blog posts what to tweet? relevant professional content to tweet: industry events, industry articles, awards, etc. your blog can automatically feed your Twitter account tweet what’s relevant to business, not your personal status general rule of thumb: 70-80% of your tweets should be RTs twitter page background list all of the was to reach you follow others in within your firm, and ask them to follow you - this builds your following who you follow demonstrates your interests; likewise, you can find great people to follow by looking at who they follow; who you follow is like a blogroll If a follower looks like a spammer (e.g. YellowBook), you can block them and should not thank or RT them have your fed your Twitter today? updating your Twitter status (this happens every time you send a tweet or RT) helps your Google ranking; aim to tweet AT LEAST once/week
twitter is just a micro-blog; 140 characters is easy to do and do regularly; it’s less commitment than writing blog posts what to tweet? relevant professional content to tweet: industry events, industry articles, awards, etc. your blog can automatically feed your Twitter account tweet what’s relevant to business, not your personal status general rule of thumb: 70-80% of your tweets should be RTs twitter page background list all of the was to reach you follow others in within your firm, and ask them to follow you - this builds your following who you follow demonstrates your interests; likewise, you can find great people to follow by looking at who they follow; who you follow is like a blogroll If a follower looks like a spammer (e.g. YellowBook), you can block them and should not thank or RT them have your fed your Twitter today? updating your Twitter status (this happens every time you send a tweet or RT) helps your Google ranking; aim to tweet AT LEAST once/week
We know that Steve will use search to help solve his challenge
online brand awareness with targeted display media (e.g. Phrma, PharmaExec) targeted paid search campaign introduce the brand across digital channels via social media (e.g. guest blog posts, webinar sponsorships, Twitter, LinkedIn)
online brand awareness with targeted display media (e.g. Phrma, PharmaExec) targeted paid search campaign introduce the brand across digital channels via social media (e.g. guest blog posts, webinar sponsorships, Twitter, LinkedIn)
understand your baseline determine what you want to be known for; prioritize the keywords evaluate and optimize your site structure implement site structure improvements and submit revised site map ensure tags and URLs are search friendly review copy for tags and keyword density generate incoming links enhance your social media profile
understand your baseline determine what you want to be known for; prioritize the keywords evaluate and optimize your site structure implement site structure improvements and submit revised site map ensure tags and URLs are search friendly review copy for tags and keyword density generate incoming links enhance your social media profile