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Kotler CH2: DEVELOPING MARKETING STRATEGIES AND PLANS

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Eric Bengat
Eric Bengat

Marketing concepts focused on the levels of a marketing plan which is the strategic and the tactical levels.

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ericbengat.blogspot.com CH2: DEVELOPING MARKETING STRATEGIES AND PLANS MARKETING CONCEPTS Erickson C. Bengat 18 Sep 13
ericbengat.blogspot.com Levels of marketing plan STRATEGIC LEVEL  Target marketing decisions  Value propositions  Analysis of marketing opportunities
ericbengat.blogspot.com Levels of marketing plan TACTICAL LEVEL  Product features  Promotions  Merchandising  Pricing  Sales channels  Service
ericbengat.blogspot.com Helping mothers do more and less worried when baby has fever..  Target market decisions  Value proposition  Analysis of marketing opportunities STRATEGIC LEVEL SBU: Consumer Healthcare
ericbengat.blogspot.com We can help more mothers do more and less worry during fever season by... •Child’s fever gone in 15 minutes •Pedia-taste friendly syrup •Child resistant cap and accurate measuring cup TACTICAL SBU: Consumer Healthcare
ericbengat.blogspot.com Summary STRATEGIC LEVEL  Target marketing decisions  Value propositions  Analysis of marketing opportunities TACTICAL  Product features  Promotions  Merchandising  Pricing  Sales channels  Service

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