The document discusses key concepts in building arguments: 1) Rhetoric is the art of using language effectively and persuasively. 2) The building blocks of an argument are the claim, support, and warrant. The claim answers what is being proved. There are three types of claims - facts, values, and policies. Support provides evidence for the claim. The warrant bridges the support to the claim by explaining the logic or assumption connecting them. 3) A good claim is not obvious, engaging, not overly vague, and logical/debatable. A warrant must be a belief shared by the arguer and audience. The document provides examples of building an argument using a claim, support, and warrant