- The document discusses designing mobile applications for different platforms and ensuring a consistent, high-quality user experience across all platforms. It emphasizes the importance of considering the user's full experience from start to finish. - Key points discussed include designing for mobility first, balancing familiar and innovative designs, avoiding overloading the user with data, and empowering the platform to deliver great experiences within its constraints. - The document advocates studying but also being willing to break platform guidelines when needed to create the best overall user experience.

2. • Design lead and Sr UI/UX
Architect, Professional
Services, Appcelerator
• Digital Media Instructor, Rhode
Island School of Design, CE
• Office hours

5. • Filters
• Pattern-Hungry
• Rooted in Extremes

6. • The in-action refinement and
optimization of hindsight
• We know what we need today
to help us understand what we
will need tomorrow
• We live in a time where it is
extremely convenient to collect
and connect data

8. • Apps, like any product, are
experience packages
• We must consider end-to-end
• From chemistry, to
ingredients, to recipe, to cake
(is not a lie), to delivery, to
nomnomnom

9. • Necessary convergence in
technology, where convenience
meets resources, but we aren’t
yet resource limitless
• Personal user comfort and
usability testing

12. • Understanding the problems of
others helps us gain insight in
to the human condition
• The more we do this, the better
we are at spotting patterns;
learning what people
fundamentally want and need
• Ask questions

13. • In user-centric design, you
must consider the user, each
step of the way
• Enrich with value
• Keep it authentic and honest
• User value
(needs), profiles, and stories
help us to define the
overall, core experience

14. • Mobility has made technology
very personal
• Driven by convenience and
truly unique experiences
• Users are now more aware
than ever before

15. • Asymmetrical balance between
familiarity and innovation
• Skeuomorphism and real
life, material metaphors
• Compliment with concierge-like
services and mechanisms

16. • An awesome experience does
not equate to success
• Investing in awesome
experience is always a positive
for the user
• Average-to-poor user
experience will continue to
have an ever-
increasing, negative impact on
business success

19. • Design for mobility, first
• Consider product target
platforms
• Asymmetrical balance of
mainstays and new stuff
• Preventing design compromise
should be a super high priority

20. • Avoid data and context
overload
• Make content meaningful and
accessible to what the user is
currently doing and what they
currently need
• Navigation and interaction will
be largely dictated and
influenced by core experience

21. • We should always strive for fun
and memorable experiences
• Constantly reinforce the
pleasure that is derived from
inputs and outputs

23. • Increased flexibility
• Platform-specific
• Improved differentiation

24. • Interaction commitment
• CLEARLY identify primary
contexts, secondary
contexts, and detail contexts
• Avoid primary/secondary and
detail cross-context
• The path should be simple to
traverse in either direction

25. • Visualize information
architecture and design into a
format that a user can
understand
• How can we allow for the
interesting display of and
interaction with data?
• These are the more obvious
opportunities

29. • …not equal
• …limited
• …diverse, offering
opportunities to learn

30. • Make platform the star
• The platform is your go-to-guy
out in the field
• Empower the platform to
successfully deliver
consistently awesome
experiences to your customers

31. • Experience equality is providing
the best experience
possible, given the constraints
of the environment
• Everyone is accountable for
platform experience

32. • Closely study platform user
interface guidelines
• Not every documented
convention is best for every
experience; known or unknown
• Break some rules