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Social Media ROI


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This PPT shows the direct correlation between invest and potential return when using social media!

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Social Media ROI

  1. 1. Social Media: What's the worth? OurBizSpace 866-610-6060
  2. 2. True or False? <ul><li>Social Media = Positive ROI </li></ul>
  3. 3. TRUE
  4. 4. Spider Web Effect
  5. 5. The Numbers <ul><li>300,000+ business have a presence on Facebook. </li></ul><ul><li>By 2010 Gen Y will outnumber Baby Boomers. </li></ul><ul><ul><li>96% of them are have joined a social network. </li></ul></ul><ul><li>Social Media has overtaken porn as the #1 activity on the Web. </li></ul><ul><li>1 out of 8 couples married in the U.S. last year met via social media. </li></ul>
  6. 6. Years to 50 Million <ul><li>Radio </li></ul><ul><ul><li>38 Years </li></ul></ul><ul><li>TV </li></ul><ul><ul><li>13 Years </li></ul></ul><ul><li>Internet </li></ul><ul><ul><li>4 Years </li></ul></ul><ul><li>I-pod </li></ul><ul><ul><li>3 Years </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>Added 100 million users in less than 9 months . </li></ul></ul>
  7. 7. More Numbers <ul><li>If Facebook were a country it would be the world’s 4 th largest! </li></ul><ul><ul><li>China, India, United States, Facebook! </li></ul></ul><ul><li>The fastest growing segment on Facebook is 55 – 65 year-old females. </li></ul>
  8. 8. Twitter <ul><li>Ashton Kutcher and Ellen DeGeneres have more twitter followers than the entire population of Ireland, Norway and Panama. </li></ul><ul><li>80% of Twitter usage is on mobile devices. </li></ul><ul><ul><li>People update anywhere, anytime. </li></ul></ul><ul><li>Generation Y and Z consider E-mail passe </li></ul><ul><ul><li>In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen! </li></ul></ul>
  9. 9. Word of Mouth <ul><li>25% of search results for the World’s Top 20 largest brands are links to user-generated content. </li></ul><ul><li>34% of bloggers post opinions about products & brands. </li></ul><ul><ul><li>Do you like what they are saying? </li></ul></ul><ul><ul><ul><li>About your brand? </li></ul></ul></ul><ul><ul><ul><ul><li>You better! </li></ul></ul></ul></ul><ul><li>Business owners care more about how their social graph ranks products and services than how Google ranks them. </li></ul><ul><li>78% of consumers trust peer recommendations. </li></ul><ul><ul><li>Only 14% trust advertisements. </li></ul></ul>
  10. 10. How Big Is This? <ul><li>Only 18% of traditional TV campaigns generate a positive ROI. </li></ul><ul><li>70% of 18 – 34 year-olds have watched TV on the Web. </li></ul><ul><li>25% of Americans in the past moth said they watched a short video… </li></ul><ul><ul><li>On their phone. </li></ul></ul><ul><li>35% of book sales on Amazon are for the Kindle. </li></ul><ul><li>24 of the 25 largest Newspapers are experiencing record declines in circulation. </li></ul>
  11. 11. <ul><li>We no longer search for news, the news finds us… </li></ul><ul><li>In the near future we will no longer search for products and services… </li></ul><ul><ul><li>They will find us via social media! </li></ul></ul>
  12. 12. Just a Fad? <ul><li>Social Media isn’t just a fad, it’s a fundamental shift in the way we communicate. </li></ul><ul><li>More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… </li></ul><ul><ul><li>DAILY </li></ul></ul><ul><li>“ It’s the economy stupid” – James Carville 1992 </li></ul><ul><ul><li>“ It’s a people driven economy stupid” – Eric Qualman, 2009 </li></ul></ul>