SlideShare a Scribd company logo
10 reasons to leverage  SOCIAL MEDIA in 2011 www.socialmediamarketing.com.au
IfFacebookwas a country, it would be the 3rd largest country in the world 					 *after India and China
Over40%ofAustralian Businesses have gainednew business from social media *with the numbers rising quickly
Developing countries are starting to  gain presence on Facebook. 1stisDemocratic Republic of the Congo  *with 60k users on Facebook  - 20% of total
The most popular page on Facebook is Texas Hold’em Poker, it has more fans than Facebook itself.
You can now hire digital executors to manage all the records you created online, much like a digital will. *Facebook posts included
 Pepsidropped TV advertising for the 2010 Super Bowl after 23 years. Instead, invested $20 million in asocial media campaign
44th President Barack Obamaleveraged Social Media to win the election.*Supporters on Facebookon election day: 3,000,000 (240,000 more than McCain)*YouTube Channel Views: 19,865,534 (18 million more than Oprah)
Dell has attributed over $6.5 million inrevenue directly to Twitter
Most watchedvideo of all timeonYouTubeisAerosmith – I don’t wanna miss a thing.
In 2011, Facebookwill have over  9.2 million users in Australia.  That’s over 55%of the online population
References Resources *http://en.wikipedia.org/wiki/List_of_countries_by_population *http://www.nytimes.com/2011/01/09/magazine/09Immortality-t.html?_r=2&pagewanted=1 *http://www.socialmedianews.com.au/australian-businesses-using-social-media-to-gain-new-customers-and-clients/ *http://www.socialbakers.com/blog/61-developing-countries-on-facebook-top-10/ *http://www.socialbakers.com/facebook-statistics/ *http://www.socialmedianews.com.au/20-interesting-social-media-statistics/ *http://www.youtube.com/charts/videos_views?t=a *http://www.marketingmag.com.au/blogs/view/how-social-media-won-obama-the-us-election-865 Creative Commons Images *http://www.flickr.com/photos/shutterhacks/4474421855/sizes/l/in/photostream/ *http://www.flickr.com/photos/dustpuppy/523896005/sizes/l/in/photostream/ *http://www.flickr.com/photos/mixedmedia/3263015699/sizes/l/in/photostream/ *http://www.flickr.com/photos/aarika/2726607473/sizes/o/in/photostream/ *http://www.flickr.com/photos/iloveblue/3158577828/sizes/l/in/photostream/ *http://www.flickr.com/photos/usaid_images/4996129141/sizes/l/in/photostream/ *http://www.flickr.com/photos/coyotejack/2260732415/sizes/l/in/photostream/ *http://www.flickr.com/photos/xurble/244032134/sizes/l/in/photostream/ *http://www.flickr.com/photos/racum/3425057502/sizes/l/in/photostream/ *http://www.flickr.com/photos/c32/4640836089/sizes/l/in/photostream/ *http://www.flickr.com/photos/gregelin/3003118964/sizes/o/in/photostream/ www.socialmediamarketing.com.au

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10 Reasons Why You Should Leverage Social Media in 2011

  • 1. 10 reasons to leverage SOCIAL MEDIA in 2011 www.socialmediamarketing.com.au
  • 2. IfFacebookwas a country, it would be the 3rd largest country in the world *after India and China
  • 3. Over40%ofAustralian Businesses have gainednew business from social media *with the numbers rising quickly
  • 4. Developing countries are starting to gain presence on Facebook. 1stisDemocratic Republic of the Congo  *with 60k users on Facebook - 20% of total
  • 5. The most popular page on Facebook is Texas Hold’em Poker, it has more fans than Facebook itself.
  • 6. You can now hire digital executors to manage all the records you created online, much like a digital will. *Facebook posts included
  • 7.  Pepsidropped TV advertising for the 2010 Super Bowl after 23 years. Instead, invested $20 million in asocial media campaign
  • 8. 44th President Barack Obamaleveraged Social Media to win the election.*Supporters on Facebookon election day: 3,000,000 (240,000 more than McCain)*YouTube Channel Views: 19,865,534 (18 million more than Oprah)
  • 9. Dell has attributed over $6.5 million inrevenue directly to Twitter
  • 10. Most watchedvideo of all timeonYouTubeisAerosmith – I don’t wanna miss a thing.
  • 11. In 2011, Facebookwill have over 9.2 million users in Australia. That’s over 55%of the online population
  • 12. References Resources *http://en.wikipedia.org/wiki/List_of_countries_by_population *http://www.nytimes.com/2011/01/09/magazine/09Immortality-t.html?_r=2&pagewanted=1 *http://www.socialmedianews.com.au/australian-businesses-using-social-media-to-gain-new-customers-and-clients/ *http://www.socialbakers.com/blog/61-developing-countries-on-facebook-top-10/ *http://www.socialbakers.com/facebook-statistics/ *http://www.socialmedianews.com.au/20-interesting-social-media-statistics/ *http://www.youtube.com/charts/videos_views?t=a *http://www.marketingmag.com.au/blogs/view/how-social-media-won-obama-the-us-election-865 Creative Commons Images *http://www.flickr.com/photos/shutterhacks/4474421855/sizes/l/in/photostream/ *http://www.flickr.com/photos/dustpuppy/523896005/sizes/l/in/photostream/ *http://www.flickr.com/photos/mixedmedia/3263015699/sizes/l/in/photostream/ *http://www.flickr.com/photos/aarika/2726607473/sizes/o/in/photostream/ *http://www.flickr.com/photos/iloveblue/3158577828/sizes/l/in/photostream/ *http://www.flickr.com/photos/usaid_images/4996129141/sizes/l/in/photostream/ *http://www.flickr.com/photos/coyotejack/2260732415/sizes/l/in/photostream/ *http://www.flickr.com/photos/xurble/244032134/sizes/l/in/photostream/ *http://www.flickr.com/photos/racum/3425057502/sizes/l/in/photostream/ *http://www.flickr.com/photos/c32/4640836089/sizes/l/in/photostream/ *http://www.flickr.com/photos/gregelin/3003118964/sizes/o/in/photostream/ www.socialmediamarketing.com.au