The document discusses the current state of social media. Some key points made include:
- Social media usage and content sharing have grown dramatically in recent years, with billions of minutes spent on Facebook and videos/images uploaded daily.
- Major brands and organizations are increasingly utilizing social media for marketing, recruiting, and engagement.
- Younger generations that have never known life without the internet are leading the transition to digital/social media usage.
- Social media allows for more democratic communication and has been used to organize protests and apply public pressure in ways not previously possible.
Social Media and You (for tweeners/teens)Anne Arendt
Made for Girls Retreat on Wisdom Conference (http://www.uvu.edu/wsc/grow/) held June 14, 2012. Target audience is tweeners and early teens. The idea is not to discourage social media but to explain the role it plays and encourage wise decisions.
Presentation for the Chicago Federal Executive Board delivered in Chicago on November 9, 2009. For more information, please visit http://www.govloop.com or http://www.genshift.com.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
Social Media and You (for tweeners/teens)Anne Arendt
Made for Girls Retreat on Wisdom Conference (http://www.uvu.edu/wsc/grow/) held June 14, 2012. Target audience is tweeners and early teens. The idea is not to discourage social media but to explain the role it plays and encourage wise decisions.
Presentation for the Chicago Federal Executive Board delivered in Chicago on November 9, 2009. For more information, please visit http://www.govloop.com or http://www.genshift.com.
Americans have drastically expanded their active communities online and offline. Their world is expanding and narrowing at the same time because of social media’s hyperlocalization quotient. And “cyberdisinhibition”—being more willing to behave online in ways they wouldn’t in person—has both emboldened users and led them to inappropriate behavior. These are among the findings from a nationwide study on social media conducted by Euro RSCG Worldwide. Despite buzz to the contrary, online social networking is having the effect of enhancing, not deteriorating, relationships among Americans. This new study, of 1,228 American social media users, found that by interacting through online media, consumers are more connected than ever.
Women on the Web: How Women are Shaping the Internet
ComScore released a report which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
Sara coppola question j - ie gmba admissionSara Coppola
How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations.
GMBA IE Business School Application - 2014
Analystik est experte pour développer des applications pour le monde de la finance. ERP i est notre logiciel pour la gestion de crédit-baux. Analystik a gagné plusieurs prix chez GE Capital pour cette application.
Women on the Web: How Women are Shaping the Internet
ComScore released a report which provides an in-depth analysis of the female Internet user, highlighting key trends by Internet activity, worldwide region and digital channel.
The Future of Newspapers and Magazines in the Digital EraElastic Path
Our latest survey uncovers consumer behaviors and attitudes towards print and digital media that can inform an approach. Newspaper and magazine publishers that are committed to finding new ways of differentiating and continuously improving their offerings to better meet the needs of their readers will outlive competitors in this rapidly evolving digital era.
GenZ is the largest generation yet and they are truly digital natives. The attitudes and behaviors of Zs will have a huge impact on the future of technology. Grounded in data from hundreds of online research sessions, diaries, and interviews, learn what Gen Z really does online and the ways it will change how we design the experience.
Sara coppola question j - ie gmba admissionSara Coppola
How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations.
GMBA IE Business School Application - 2014
Analystik est experte pour développer des applications pour le monde de la finance. ERP i est notre logiciel pour la gestion de crédit-baux. Analystik a gagné plusieurs prix chez GE Capital pour cette application.
In October 2009, Euro RSCG Worldwide commissioned a survey to map the trajectory of social life and social media usage in the United States, quizzing 1,228 Americans from all online demographics.This white paper looks at the macro developments in social media; it also brings in numbers and verbatims about people’s hopes for their social life online and offline before finally drawing conclusions and implications for marketers and their clients.
Social Media Workshop from the Illinois Alcoholism and Drug Dependence Associ...LEAD
This presentation will help participants to gain a better understanding about the influential power of social media, and how that power can be used for good. High-level and highly paid marketing executives more often than not get it wrong! By learning how to align social media efforts with mission, you will leave this presentation with an understanding of how to effectively use social media to listen, to engage, and to change the conversation.
This presentation provides an overview of the key social media trends in Australia and internationally. It explores case studies and opportunities for brands to engage in social media.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
MC INTERNATIONALS | TRAVEL COMPANY IN JHANGAshBhatt4
Experience the world with MC Internationals travel and tourism. From foreign getways to cultural concentration, we tailor unforgettable journeys for every traveler. Let us turn your dream into reality and create lasting memories. Explore with us today. #TRAVEL,COMPANY #BEST,TRAVEL,COMPANY #VISIT,VISA #EMPLOYMENT,VISA #STUDY,VISA #HAJJ,AND,UMRAH
How To Change Name On Volaris Ticket.pdfnamechange763
How to change name on Volaris ticket? This is one of the most common questions asked by travelers flying with Volaris Airlines. The mentioned details can help you with your name rectification on the airline ticket. If you are still facing difficulties call the consolidation desk at +1-800-865-1848.
London Country Tours, the foremost travel partner offers customized Stonehenge tours from London coming with private tour guides and direct access to the inner circles. Visit: https://www.londoncountrytours.co.uk/tour/tours-to-stonehenge-oxford/
The Cherry Blossom season in Hunza begins in the second week of March and lasts until the end of April, varying with altitude. During this enchanting period, tourists from around the world flock to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates visitors.
About the Company:
The Cherry Blossom season in Hunza starts in the second week of March and extends until the end of April, depending on the altitude. During this enchanting period, tourists from around the globe travel to Hunza Valley to witness its transformation into a vibrant tapestry of white, pink, and green. The valley comes alive with cherry blossoms, creating a picturesque and mesmerizing landscape that captivates all who visit. For the best experience, join Hunza Adventure Tours, the top tour company in Pakistan, and immerse yourself in this breathtaking seasonal spectacle.
Discover Palmer, Puerto Rico, through an immersive cultural tour that unveils its rich history and vibrant traditions. Experience lively festivals, savor authentic cuisine, and explore local markets. Visit historical landmarks, museums, and stunning colonial architecture. Engage with friendly locals, enjoy live music, and hike scenic nature trails, all while participating in cultural workshops and discovering unique artisan crafts.
Discover the wonders of the Wenatchee River with a variety of river tours in Monitor, WA. Whether you're seeking thrilling whitewater rafting, peaceful kayaking, family-friendly float trips, or scenic sunset cruises, there's something for everyone. Enjoy fishing, wildlife spotting, bird watching, and more in this beautiful natural setting, perfect for outdoor enthusiasts and families alike.
Antarctica- Icy wilderness of extremes and wondertahreemzahra82
In this presentation, we delve into the captivating realm of Antarctica, Earth's southernmost continent. This icy wilderness stands as a testament to extremes, with record-breaking cold temperatures and vast expanses of pristine ice. Antarctica's landscape is dominated by towering glaciers, colossal icebergs, and expansive ice shelves. Yet, amidst this frozen expanse, a rich tapestry of unique wildlife thrives, including penguins, seals, and seabirds, all finely attuned to survive in this harsh environment. Beyond its natural wonders, Antarctica also serves as a vital hub for scientific exploration, providing invaluable insights into climate change and the Earth's history
During the coldest months, Italy transforms into a winter wonderland, providing visitors with a very unique experience. From the Settimana Bianca ski event to the lively Carnevale celebrations, Italy's winter festivities provide something for everyone. Enjoy hot cocoa, eat hearty comfort foods, and buy during winter deals. Explore the country's rich cultural past by participating in Settimana Bianca, and Carnevale, sipping hot chocolate, shopping during winter deals, and indulging in winter comfort foods. Visit our website https://timeforsicily.com/ for more information.
TRAVEL TO MT. RWENZORI NATIONAL PARK WITH NILE ABENTEUER SAFARIS.docxnileabenteuersafaris
Let’s explore the captivating Rwenzori Mountains National Park in Uganda with Nile Abenteuer Safaris. This UNESCO World Heritage Site, also known as the “Mountains of the Moon,” offers unparalleled beauty and diverse ecosystems. 🌿🏔️
Key Features of Rwenzori Mountains National Park:
Majestic Peaks:
Mount Rwenzori, Africa’s third-highest peak, dominates the landscape. Its snow-capped summits and glacier-draped slopes provide a challenging yet rewarding adventure for trekkers and climbers.
Ascending these peaks allows you to witness breathtaking vistas and experience the thrill of high-altitude trekking.
Biodiversity:
Explore the park’s rich biodiversity, which includes montane forests, alpine meadows, and towering cliffs.
Encounter rare and endemic species such as the Rwenzori turaco, Rwenzori red duiker, and Rwenzori three-horned chameleon.
Trekking Trails:
Embark on immersive trekking experiences along a network of trails. Choose from leisurely walks to multi-day expeditions.
Traverse verdant valleys, moss-draped forests, and marvel at cascading waterfalls as you ascend toward the summit.
Cultural Heritage:
Engage with local communities of the Bakonjo and Bamba people. Gain insight into their traditional way of life and cultural practices.
Discover the rich history and folklore surrounding the Rwenzori Mountains.
Planning Your Visit:
Trekking and Climbing:
Select from various trekking routes tailored to different skill levels and durations.
Experienced guides and porters ensure a safe and enjoyable journey to the summit.
Wildlife Viewing:
Embark on guided nature walks to spot diverse wildlife, including primates, birds, and endemic plant species.
Keep an eye out for the Rwenzori hyrax, blue monkeys, and various bird species.
Accommodation:
Rest and rejuvenate in comfortable lodges, campsites, and guesthouses within and around the park.
Experience warm hospitality amidst the tranquility of nature.
Conservation:
Support conservation efforts by adhering to park regulations and practicing responsible tourism.
Your visit contributes to preserving this pristine wilderness for future generations.
Embark on an Unforgettable Adventure:
Whether you seek the thrill of summiting Africa’s legendary peaks or the serenity of exploring remote landscapes, Mount Rwenzori promises an unforgettable journey into the heart of nature’s majesty. Start planning your expedition today and unlock the secrets of this captivating natural wonder!
Visit
https://nileabenteuer.com/tour_destination/mount-rwenzori-national-park/
https://www.rwenzoriexpeditions.com/treks/rwenzoris-gorilla-trek/
For more information;
WhatsApp: +256 752 397520
Email: info@nileabenteuer.com
Website: www.nileabenteuer.com
Exploring Montreal's Artistic Heritage Top Art Galleries and Museums to VisitSpade & Palacio Tours
Montreal boasts a vibrant artistic heritage, showcased in its top art galleries and museums. From the expansive collections at the Montreal Museum of Fine Arts to the cutting-edge exhibits at the Musée d'art contemporain, discover the city's rich cultural landscape. Experience dynamic street art, indigenous works, and contemporary pieces, reflecting Montreal's diverse and innovative art scene.
4 DAYS MASAI MARA WILDEBEEST MIGRATION SAFARI TOUR PACKAGE KENYABush Troop Safari
Join our 4-day Masai Mara Wildebeest Migration Safari in Kenya. Witness the incredible wildebeest migration, enjoy exciting game drives, and stay in comfortable lodges. Get up close and personal with one of nature's most amazing exhibits! Book Your Safari Today at - https://bushtroop-safaris.com/
Its running cost is among the diverse vital aspects you must consider before buying an electric scooter. Calculate the cost of getting e-scooter charge for your regular usage to calculate its economic efficiency, similar to people who investigate the mileage of petrol or diesel-driven scooters.
9. 500 BILLION.
The number of minutes spent on Facebook per month.
LAST YEAR, THAT NUMBER WAS A MEASLY 150 BILLION. 7
10. The amount of content
25 BILLION.
(web links, news stories,
blog posts, notes, photos, etc.)
shared each month on Facebook.
8
11. The amount of content
25 BILLION.
(web links, news stories,
blog posts, notes, photos, etc.)
shared each month on Facebook.
THAT’S MORE THAN 6X
LAST YEAR’S VOLUME.
8
12.
13. 250
BILLION.
The number of peer influence
impressions Americans
generate per year
via social networks.
9
14. 250
BILLION.
The number of peer influence
impressions Americans
generate per year
via social networks.
62% of those impressions
come from Facebook.
9
23. NINETY-FIVE.
The percentage of companies using LinkedIn
to find and attract employees.
59% use Facebook and 42% use Twitter.
14
24. 1 in 6.
The number of marriages last year between
people who met through social media.
15
25. 1 in 6.
The number of marriages last year between
people who met through social media.
THAT’S MORE THAN TWICE THE NUMBER OF PEOPLE WHO
MET AT BARS, CLUBS, AND OTHER SOCIAL EVENTS COMBINED.
15
41. After 23 years and hundreds of millions
of dollars spent on Super Bowl ads,
one of the world’s biggest brands
shifted gears in 2010 by opting out
of the Super Bowl and pouring
1/3 of its annual marketing budget
into a cause-driven social marketing
campaign called The Refresh Project.
http://www.refresheverything.com/
25
42. “
At the President’s urging and by his example, the
entire Federal Government has bounded into the
world of social-networking. Twenty-five agencies now
have YouTube channels. The Library of Congress has
begun posting thousands of free historical photos on
Flickr. In the past week alone, about thirty agencies,
including the White House have joined Facebook.”
Time, May 2009
26
44. In 2010, Ford kicked off The Fiesta Movement,
a social media campaign in which they literally
handed 100 young influencers the keys to a
Ford Fiesta, asking them only to engage in
monthly “missions” and to document and share
these missions via social media. After
generating 31,000 pieces of original content,
tens of millions of media impressions, and a
slew of high-profile media coverage, The Fiesta
Movement achieved what was once unthinkable:
making 60% of the public aware of a car that
hadn’t yet even debuted in the US—without
spending a dime on traditional media.
http://www.fiestamovement2.com/ 27
46. Even the U.S. military is kicking some serious
social media butt: actively using Facebook,
YouTube, Flickr, and Twitter to not only recruit
the next generation of soldiers, but to support
them in sharing their stories.
http://www.goarmy.com/ 28
47. “
Kids are leading the world’s transition to digital media.
This is in part because kids aren’t afraid of technology
and in part because kids haven’t spent years getting
used to anything else.
So if you want a sense
of where the world’s
media habits
are headed,
it makes sense
to watch
what kids
are doing.”
Generation M2:
Media in the Lives of 8- to 18-Year-Olds,
Kaiser Family Foundation
January 2010
29
48. “
Kids are leading the world’s transition to digital media.
This is in part because kids aren’t afraid of technology
and in part because kids haven’t spent years getting
P.S.
used to anything else.
So if you want a sense
of where the world’s
media habits
are headed,
it makes sense
to watch
what kids
are doing.”
Generation M2:
Media in the Lives of 8- to 18-Year-Olds,
Kaiser Family Foundation
January 2010
29
49. “
Kids are leading the world’s transition to digital media.
This is in part because kids aren’t afraid of technology
and in part because kids haven’t spent years getting
P.S.
used to anything else.
So if you want a sense
of where the world’s
MO RE THAN HALF OF THE HUMAN
media habits
are F 30.
THE AGE Oheaded,
RACE IS UNDER it makes sense
to watch
what kids
are doing.”
Generation M2:
Media in the Lives of 8- to 18-Year-Olds,
Kaiser Family Foundation
January 2010
29
50. “
Kids are leading the world’s transition to digital media.
This is in part because kids aren’t afraid of technology
and in part because kids haven’t spent years getting
P.S.
used to anything else.
So if you want a sense
of where the world’s
MO RE THAN HALF OF THE HUMAN
media habits
are F 30.
THE AGE Oheaded,
RACE IS UNDER it makes sense
to watch
THEY’VE NEVER KNOWN LIFE
what kids
WITHOUT THE INTERNET.
are doing.”
Generation M2:
Media in the Lives of 8- to 18-Year-Olds,
Kaiser Family Foundation
January 2010
29
51. “
Kids are leading the world’s transition to digital media.
This is in part because kids aren’t afraid of technology
and in part because kids haven’t spent years getting
P.S.
used to anything else.
So if you want a sense
of where the world’s
MO RE THAN HALF OF THE HUMAN
media habits
are F 30.
THE AGE Oheaded,
RACE IS UNDER it makes sense
to watch
THEY’VE NEVER KNOWN LIFE
what kids
WITHOUT THE INTERNET.
are doing.”
Generation M2:
Media in the Lives of 8- to 18-Year-Olds,
GUESS HOW THEY FEEL Kaiser Family Foundation
January 2010
ABOUT SOCIAL MEDIA? 29
52. WE THINK IT’S SAFE
TO SAY THAT IN 2010,
THE QUESTION IS
NO LONGER
“WHAT IS SOCIAL MEDIA?”
IT’S...
30
54. “
Social media is the ongoing
conversation of the planet.
It is the source of news, it is the connector to the giant multi-celled
organism called planet Earth. As time goes on, social media is my home
on the internet. It is my home page, the place where I spend the most time.
It is where I do business. It is where I hang out with friends.
It’s where I find out about new movies, television and other products.
It is my diary. Looking back on my wall, I have a history that is far richer
than any diary or journal.”
Kurt Sonderegger, VP Marketing, Ploom, http://www.ploom.com
32
55. “
Social media is the vehicle
by which men have finally
decided it’s cool—and
valuable—to open up,
share, make friends and
have conversations.
(Women have know this
for eons.)”
Diane Hessan, CEO, Communispace
http://Communispace.com
33
56. “
Social media is
the mainstream.
The average Facebook user age
continues to rise. It’s not just for kids
anymore.
It moves the media mouthpiece
and content distribution into the
hands of the public.”
Emily White, Co-Founder, Whitesmith Entertainment
http://whitesmithent.com
34
57. “
Social media
is like water.
On its own, water does some cool
things, but when combined with
other compounds it enabled the
evolution of all forms of life.
Social media on its own is nice, but
when combined with other tools,
it is enabling everything to evolve,
from communications to business
to politics to marketing.”
Mike Volpe, VP Marketing, HubSpot, http://www.hubspot.com 35
58. “
Social media is
the best way to
reach your
most influential
customers, and
the only way to
reach your
most cynical
ones.”
Michael Troiano
Principal
Holland-Mark
http://troiano.me
36
59. “ Social media is the crack cocaine
of the Internet. We want it, we need it,
and we go into withdrawal when we don't get enough of it.”
David Armano, SVP Edelman Digital, http://darmano.typepad.com
, 37
60. “
Social media is everything
and nothing.
Nothing because social
media has become like air to
the people who use its
various forms regularly. It's not
"social media" - it's simply
letting my friends know what
I'm doing/thinking/wishing/
etc. through a digital means.
Everything because as more
people are armed with web-
enabled smartphones, there's
nothing that can't quickly be
shared with a broad group of
people.
Governments and big
businesses have CCTV; the
people have camera
phones.”
Paul Isakson, Co-Founder, Thinkers & Makers
Http://paulisakson.typepad.com
38
61. “
Social media... is a way of thinking...
It’s not about sales, or ads, or click-
through rates. It’s about pursuing
relationships and fostering
communities of consumers.
It’s about rethinking how
you make plans when
your customers are in
the center and in control.
Paul Adams
Senior User Experience Researcher
Google
http://thinkoutsidein.com/blog
39
62. “
Social media is
the same today
as it was yesterday.
It’s just now reached such a critical mass,
it’s too hard to ignore.
You don’t want to be ‘that guy’
or ‘that brand’ who refuses to adapt
to change and loses touch with reality.”
Julia Roy
Senior Manager, New Media
Coach, Inc.
http://juliaroy.com
40
63. “
Now social media IS media.
And like all media it is at risk of getting corrupted, polluted, overly commercial,
politicized and too powerful. It is up to all of us to prevent that from happening.”
Shiv Singh,
Director Digital Engagement
& Social Media
PepsiCo.
http://goingsocialnow.com
41
65. “ Nestle Caves to
Activist Pressure
on Palm Oil
After a two month campaign against
Nestle for its use of palm oil linked to
rainforest destruction spearheaded by
Greenpeace, the food giant has given
in to activists' demands. The Swiss-
based company announced today in
Malaysia that it will partner with the
Forest Trust, an international non-
profit organization, to rid its supply
chain of any sources involved in the
destruction of rainforests.”
Mongabay.com, May 17, 2010
43
66. “
After the election in Iran, cries of protest from supporters of
opposition candidate Mir-Hossein Mousavi arose in all possible
media, but the loudest cries were heard in
a medium that didn't even exist the last
time Iran had an election.”
Iran Protests: Twitter, the Medium of the Movement, Time, June 17, 2009
44 43
68. BP’s official Twitter account:
16,000 followers.
http://www.twitter.com/BPGlobalPR 45
69. BP’s official Twitter account: Satirical (anonymously-run)
16,000 followers. BP Twitter account:
180,000 followers.
http://www.twitter.com/BPGlobalPR 45
70. “ So what is th
is, FORG
own
e point of all thi
ET YOUR BRAN
it because it is l
You can spen
trying to
d all sorts of tim
manufacture pu
s? The point
D. You don't
iterally nothing.
e and money
blic opinion,
ately, that's up t o the public,
but ultim
n ow isn't t?”
BP’s official Twitter iaccount: Satirical (anonymously-run)
eBP an behind @BPGlo
balPR
ry m Twitter account:
16,000 followers. “Leroy Stick,” the anonymous m
—
yst
180,000 followers.
http://www.twitter.com/BPGlobalPR 45
71. “ After the election in Iran, cries of protest
from supporters of opposition candidate
Mir-Hossein Mousavi arose in all possible
media, but the loudest cries were heard
in a medium that didn't even exist the
last time Iran had an election.”
Iran Protests: Twitter, the Medium of the Movement, Time, June 17, 2009
http://www.youtube.com/user/juicystar07
46
72. “
We're still in the process
of picking ourselves up off
the floor after witnessing
first hand the fact that a
sixteen-year-old YouTuber
can deliver us three times
the traffic in a couple of
days that some excellent
traditional media coverage
“
has over five months.
Juicystar07 and new
media, we love you!”
After the election in Iran, cries of protest
—Michael Fox, CEO, Shoes of Prey,
blogging about how 16yo Blair
from supporters of opposition candidate (aka Juicystar07)’s video
Fowler
promoting their design-your-own-
Mir-Hossein Mousavi arose in all possible website became the #1 most
shoes
media, but the loudest cries were heard worldwideand YouTube.viewed
commented on
video on
#5 most
in a medium that didn't even exist the http://www.youtube.com/user/juicystar07
last time Iran had an election.”
Iran Protests: Twitter, the Medium of the Movement, Time, June 17, 2009
46
74. “ Never has so much
money been raised for
relief so soon after a disaster.
This is a watershed moment.
It’s historic.””
—Albe Angel, Founder and CEO
of Give On the Go, in response to
the outpouring of aid that occurred
via mobile and social media channels
immediately following the 7.2
magnitude earthquake that devastated
Port Au Prince, Haiti. Just two days
after the earthquake, the American
Red Cross had raised over $5 million
from over 500,000 mobile phone users.
http://hope140.org/haiti/
47
75. “ Concurrently watching TV
and tweeting is like being
an armchair referee
surrounded by a fire
hydrant of intoxicatingly
emotional, uncensored
textual grunts. It...
screams the
word “global”
louder
than the U.N.”
—Pete Blackshaw, EVP of Neilsen
Online Digital Strategic Services in a
recent Advertising Age article titled
“The World Cup of Social Media.”
48
76. IN FACT,
SOCIAL MEDIA IS
REDEFINING
VIRTUALLY
EVERYTHING,
INCLUDING
(BUT NOT LIMITED TO)...
49
99. IF YOU HAVEN’T GOTTEN
ON THE TRAIN YET,
DON’T WORRY. YOU WILL.
PRETTY SOON,
YOU’LL HAVE TO.
72
100. “ Media is the connective
tissue of society.
Media is how you know when and where your
friend's birthday party is. Media is how you know
what's happening in Tehran, who's in charge in
Tegucigalpa, or the price of tea in China.
Media is how you know why Kierkegaard
disagreed with Hegel. Media is how you know
about anything more than ten yards away.
All these things used to be separated into public
media (like visual or print communications made
by a small group of professionals) and personal
media (like letters and phone calls made by
ordinary citizens). Now those two
modes have fused.
Clay Shirky, Cognitive Surplus, 2010
73