Using DCMS and ONS data, here is a short SlideShare on how people and businesses use social media in the UK.
Please note some slides refer to data for England and Wales only.
Do people remember the news brand when they visit a story via a social media or search engines? By employing a tracking study and a survey we find that less than half could remember the name of the news brand when visiting a story via a sideways access.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries – Germany, Spain, the UK and US – with a series of pre-tasked discussion groups, allowing for detailed investigation into people’s digital news habits and preferences.
Using DCMS and ONS data, here is a short SlideShare on how people and businesses use social media in the UK.
Please note some slides refer to data for England and Wales only.
Do people remember the news brand when they visit a story via a social media or search engines? By employing a tracking study and a survey we find that less than half could remember the name of the news brand when visiting a story via a sideways access.
Are digital and social media fuelling a more partisan, less rational political discourse? With more people relying on social media for news , both the Brexit result in the UK and the rise of Donald Trump in the US have raised concerns around the growth of echo chambers and the reliability and accuracy of news on social media - while trust in mainstream news is low in many countries.
The Reuters Institute has released the results of qualitative research conducted in February 2016 by Kantar Media, looking at issues of brand and trust in an increasingly fragmented distributed news environments, where aggregators and social media play a key role. The project covers four countries – Germany, Spain, the UK and US – with a series of pre-tasked discussion groups, allowing for detailed investigation into people’s digital news habits and preferences.
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
This presentation collects key insights from the 2018 Reuters Institute Digital News Report on global trends in how people use news and media, developments in Asia-Pacific, and differences within the region.
If we want to understand and address problems of misinformation, we need to understand not only the content itself, but also how it reaches people, how they see it, and who they as a consequence should do something about it. This presentation shows how the move to distributed discovery is demonstrably expanding people’s news diets but means people often don’t recognize brands, have low levels of trust in news overall - and especially news in search and social - and in many countries we see high levels of concern over what is real and what is fake in the news, concerns that are fanned by politicized use of the term “f*ke news” and wide attention to it and draw on deep-seated and much broader concerns that lead many to see publishers as responsible for main forms of what they see as misinformation.
As publishers look to monetize digital, the launch of a paywall by the New York Times could prove to be a turning point. Mindshare provide their analysis of what it means for the wider content industry
Marketing in a Consumer Led World -- Done in 2006Scott Berg
This was a review of the market and the recommendations we needed to make to stay competitive. Although done in 2006 many of the ideas still apply today.
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Disinformation — Ppublic perceptions and practical responsesRasmus Kleis Nielsen
Presentation at "Countering Online Disinformation: Towards a more transparent, trustworthy and accountable digital media ecosystem", hosted by the European Commission, January 29, 2019, Brussels
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
Vol.9: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
This presentation collects key insights from the 2018 Reuters Institute Digital News Report on global trends in how people use news and media, developments in Asia-Pacific, and differences within the region.
If we want to understand and address problems of misinformation, we need to understand not only the content itself, but also how it reaches people, how they see it, and who they as a consequence should do something about it. This presentation shows how the move to distributed discovery is demonstrably expanding people’s news diets but means people often don’t recognize brands, have low levels of trust in news overall - and especially news in search and social - and in many countries we see high levels of concern over what is real and what is fake in the news, concerns that are fanned by politicized use of the term “f*ke news” and wide attention to it and draw on deep-seated and much broader concerns that lead many to see publishers as responsible for main forms of what they see as misinformation.
As publishers look to monetize digital, the launch of a paywall by the New York Times could prove to be a turning point. Mindshare provide their analysis of what it means for the wider content industry
Marketing in a Consumer Led World -- Done in 2006Scott Berg
This was a review of the market and the recommendations we needed to make to stay competitive. Although done in 2006 many of the ideas still apply today.
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
Week Ending September 18: Each Friday MediaScope produces a weekly news round-up for the Media i network which is broadcast in over 50 media agencies & major publishers…
Disinformation — Ppublic perceptions and practical responsesRasmus Kleis Nielsen
Presentation at "Countering Online Disinformation: Towards a more transparent, trustworthy and accountable digital media ecosystem", hosted by the European Commission, January 29, 2019, Brussels
These are the slides I delivered to PRMoment.com's latest conference in London on September 29th 2011.
Social media measurement best practice:
- A toolkit for social media evaluation
- How to integrate your social media evaluation with your marketing measurement
How do you measure success in social media?
How do you measure outcomes from a social media campaign?
Richard Bagnall, Metrica & Gorkana Group
Richard Bagnall's workshop on social media monitoring and social media measurement delivered at the Social Media Results - PR & Comms Conference. London, November 30th 2011.
There are many challenges to measuring social media. Platforms and tools make it easy to measure information that is not relevant rather than measuring what matters. Irrespective of this, no two platforms provide the same data anyway. To get maximum benefit, a PR pro must stick to the basics, focussing on goals, objectives, strategies and tactics. Armed with this they can identify what success looks like and shape the metrics accordingly.
Brands in Social Media Report08 090224053849 Phpapp02Elizabeth Lupfer
The immediate future (IF) ‘brands in social media’ research document, now in its second year, looks to offer topline insight into the growing impact of social media and online conversation on leading brands. Using the Interbrand Top 100 and Millward Brown
BrandZ rankings as reference points, the IF report represents a snapshot (accurate to
June 2008) of online discussions, sentiment and visibility of some of the world’s largest
brands.
Introduction to hyper-local media, part three: issues, challenges and futureg...Damian Radcliffe
12" pack broken into three, due to file size. This is part three, which looks at the issues, challenges and opportunities for the sector. It also involves some future gazing. Comments, feedback and suggestions are very welcome.
The Consumer Marketplace in an Ageing SocietyILC- UK
Presentation at 'Investing in the Ageing Boom: New opportunities in Singapore & Asia's vast baby-boomer market'
David Sinclair, Head of Policy and Research at International Longevity Centre UK
New research needs to be better reported and librarians can help with that Andy Tattersall
New research needs to be better reported and librarians can help with that
Scientific research is increasingly being given coverage and attention in the media. The problem is that the media often fail to acknowledge who actually carried out the research and link to a publicly available version of that work or institute. This can lead to misreporting (sometimes intentional) and biased news coverage. Whilst academics, collaborators and institutions do not get the credit they deserve. As the REF and impact agenda become increasingly more important, so does the accurate reporting and collection of such impact, through such as altmetrics and media monitoring. Without citing and linking back to the work it becomes harder to track as a story takes on a life of its own through social media and reposts. Linking to the research makes it harder to misreport or cherry pick facts and stats as interested parties are able to check the facts for themselves. At a time when we have been told ‘people have had enough of experts’ and world leaders denouncing scientific fact, proper and accurate reporting of research has never mattered more. There are a few important things librarians can do to support the better reporting of research through encouraging linking to the open access versions and exploring how research is received through altmetrics. This talk will explore the issue and what can be done to tackle it.
Future of journalism online & mobile mediastereodan
Online and Mobile Media Presentation : Week 12, The Future of Journalism.
Examination of the Future of Journalism with reference to this weeks readings:
Conboy, M & Steel, j 2008 ‘The Future of Newspapers: historical perspectives,’ Journalism Studies, vol. 9, no. 5, pp. 650-661
Life in the Clickstream: The Future of Journalism [www.alliance.org.au/documents/foj_report_final.pdf ]
1. Summary of the way newspapers (up until now) have combined economic, technological and cultural issues to represent systems of shared beliefs through differentiation.
2. How news/debates about “information society” should be considered a continuation of socio-economic trends emerging in the 17th Century.
3. Debates on how current trends (“hyper-differentiation”) might impact on the political formations of the future.
Over 40 Really Useful UK Marketing Facts And Figuresmgower
This FREE deck includes the latest really useful facts and figures that marketers and agencies need.
Included are great UK stats for:
- Internet usage
- What\'s happening with Google and SEO
- Who\'s blogging?
- Why Social Media is becoming so important including stats for Facebook for Business, Twitter and LinkedIn usage in the UK market.
To download go to:
http://www.theinsideteam.co.uk/over-40-uk-incredible-marketing-facts--figures/
"Beyond communications in a digital age", Robin Hamman (Edelman Europa)) EBE
Sesión de Robin Hamman (@cybersoc), de Edelman Europa. "RR.PP en la era Digital"
#EBE10. Sevilla. 19, 20 y 21 de noviembre de 2010. http://eventoblog.com
Similar to The challenges of measuring social media - prmoment.com presentation (20)
Richard Bagnall's presentation to the #commsacad LGComms conference in conjunction with GCS, the Government Communications Service and the PRCA. Richard talks about the urgent need for PR and comms to level up its measurement and evaluation techniques in the current economic climate. PR must show that it generates value to the organisation and that it is not just a cost centre. Using free educational resources, it is now possible to tell a meaningful and relevant measurmeent story at any organisation irrespective of budget. Measure what matters, don't just count what's easy to count.
Richard Bagnall's Special Address to #PRAXIS 2014 conference in Agra, India.
PR has for many years counted on metrics that are no longer meaningful in today's world. The industry is now focussed on measuring the wrong things. We need to focus on measuring what matters and embrace new approaches and new tools. And we need new skills too.
These are the slides from Richard Bagnall's presentation to The PR Show 2013. #PRShow13 was a CIPR event held in London on November 26th. Richard is the Chair of AMEC's social media measurement group, as well as a member of the CIPR social media panel and was one of three reviewers working on the UK Government's digital capabilities review. In this presentation I set out the reasons that many PRs struggle to demonstrate the value of their work, explain how this problem has been exacerbated by social media and then show the best approach to solve these challenges. If you would like to discuss any of the issues raised then please feel free to reach out to me - I can be contacted on Twitter @richardbagnall
The changes to the media which has led to the fragmentation of audiences has caused fundamental changes and challenges to the role of PR. In this presentation I explain why many of the PR metrics that the industry has relied on for so many years are no longer valid and set out an approach to measuring digital and social media that will ensure all organisations get credible and meaningful insights.
The CIPR runs a series of events helping PR practitioners tackle a variety of challenges. Tonight it was the turn of PR measurement and evaluation & I was asked to present. My slides are available for download on Slideshare and listed below are the tweets from the evening.
These are the slides form the talk I recently gave at the CIPR as part of their social summer series. The CIPR asked me to talk through the content of the chapter 'Measuring social media' in the forthcoming book "The CIPR Guise to Social Media".
Richard Bagnall of Metrica and the Gorkana Group sets out the opportunity and the challenges that the PR and the PR measurement community face as we look to professionalise and set standards around best practice for social media measurement. Slide deck presented at AMEC's 3rd European Summit on PR Measurement in Lisbon 8th June 2011.
More from AMEC| the International Association for the Measurement and Evaluation of Communications (7)
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
12. August 2010: approx. 2.64
billion Tweets per month
These images are to scale and represent
the difference in volume of Tweets
between the two dates.
13. “It is dangerous to underestimate the huge
changes this revolution will bring to build
and destroy - not just companies but
whole countries."
17. So Murdoch was right and he clearly cares.
But why should I?
18. % of British Population reading daily newspaper
39% of British population
don’t read a daily paper
Source: Metrica / Gorkana UKPulse survey – base 13,000
www.metrica.net/ukpulse
19. % of 16–23 year olds reading daily paper
40% of 16-23 year olds
don’t read a daily paper
Source: Metrica / Gorkana UKPulse survey – base 13,000
www.metrica.net/ukpulse
20. % of 36–44 year olds reading daily paper
45% of 36-44 year olds
don’t read a daily paper
Source: Metrica / Gorkana UKPulse survey – base 13,000
www.metrica.net/ukpulse
21. % of 65+ year olds reading daily paper
27% of people aged 65+
don’t read a daily paper
Source: Metrica / Gorkana UKPulse survey – base 13,000
www.metrica.net/ukpulse
22. % of British population getting news online
Only 25% of British
population don’t read their
news online
Over 51% do – and that’s
just on the BBC
Source: Metrica / Gorkana UKPulse survey – base 13,000
www.metrica.net/ukpulse
23. % of 65+ years old getting news online
It’s not just the young
reading news online
Source: Metrica / Gorkana UKPulse survey – base 13,000
www.metrica.net/ukpulse
46. Volume - Forget absolute numbers
Beware scoring systems
Who matters? Influence v relevance.
Treat automated metrics with caution
Private conversations
Query string is crucial
Measure appropriately
Summary of the challenges
First a step back – not just in space, but in time
Although this looks like the Universe. It is of course… the famous representation of the internet.
Demonstrates graphically the interlinking of information, ideas, transactions, thoughts and conversations
So how did we get here?
Many of us will remember the first days of the internet at work.
Websites from the Mid 90s – mid 2000s – largely Brochure ware
2000 - False dawn of dot com bust – hindered by lack of ease of use –
software was weak, connection speeds were slow, user experience was poor
Until here we are today where people are talking about Web 2.0 – and even Web 3.0 – Ontoloogy, the internet of ‘things’
The conversation is about… the conversation taking place online.
This has largely happened in just the last 5 years as social media has taken off
Social media is rapidly expanding and fast moving – like tectonic plates shifting
Here we are in 2007
Empires come (Twitter, Foursquare) and Empires fall (MySpace, AOL)
This rise has been driven predominantly by ease of use
Driven by ease of use
Ease of use in content creation,
Finding content
Gathering the content
sharing the content
Driven by ease of use
Ease of use in content creation,
Finding content
Gathering the content
sharing the content
Meaning that we don’t need the editors or the newspapers as much as we did before.
We’re all editors now grouping the information into relevant categories that ourselves, our colleagues and our friends are interested in
No wonder social sites have grown so fast
A lot of talk about Facebooks success so interesting to compare Facebook and Twitter adoption
These two charts show number of users and rate of adoption for Facebook and Twitter in their 1st 55 months of existence (4.5 years)
January 2009: approx. 75 million Tweets per month
August 2010: approx. 2.64 billion Tweets per month
No wonder the old world of media and Mr Murdoch look glum
Murdoch speaking in 2006 – and he was right
It’s a dangerous cocktail to brands and companies
Some of the famous case studies of brands suffering issues at the hands of social media
And countries too - not quite revolution yet… but it’s not a million miles away
Iranian election
Why should PR communicators care?
Results of Metrica and Gorkana’s survey UKPulse make startling reading
39% of UK population don’t read a daily newspaper
40% of 16 – 23 year olds don’t read a daily newspaper
45% of 36-44 year old don’t read a daily newspaper
It’s not just the young!
27% of people aged 65+ don’t read a daily newspaper
Where are they getting their news? Online!
Again it’s not just the young
– the concept of the silver surfer is alive and well..
So when the Economist asked Who killed the newspaper
The answer was…. We all did.
No wonder marketing departments aren’t happy
Mass media is in steep decline.
Audiences are fragmenting, the media is diversifying
The days of ‘easy’ mass target audiences are gone
We are all our own editors now
Everyone is or can be a publisher
It’s the age of Permission based marketing.
It’s unstructured and brands are no longer in control
Some things have changed and we have to learn to deal with it.
This is a major challenge
Some conversations online are private – deal with it!
The fact that they always have been doesn’t deter some from wanting to listen in.
Where as others are loud, two way, and permanent.
Suddenly the audience is mobilised, well grouped and in control.
After years of limited say, now they want their voice to be heard.
Who has heard of Bob Garfield?
He’s actually an incredibly smart guy – US journalist / broadcaster – Advertising Age, USA Today, ABC News etc
Also an author
Having written The Chaos Scenario which I highly recommend.
Bob likes to summarise the challenge as
“the herd will be heard”
On the positive side – isn’t online media much easier to monitor, control and measure? Well yes… and no.
Social media marks a fundamental shift for communicators, but also for the measurement profession
It takes us from measuring out puts – news content – to measuring what the end user is actually saying – the out take – and in some cases doing – the outcome.
The opportunity is great for PRs
It’s a discipline that PR should rightfully own
It’s about communication
Target audiences
Reputation
And now we can see and hear what our audience think
So great, lets jump in!
But first, where to start
Clear the business obstacles if there are some:
Get the buy in of:
Legal
IT
Your bosses
Write guidelines and policies
Establish the structure of the team you are going to use
Then listen
Listen to understand what’s been said
Use some free tools or some platforms but use them to listen
Like being at a party you listen before speaking.
While you’re listening think about how you’re going to speak, to whom and to say what?
Think about who you are trying to influence and what success would look like
Then plan
David Phillips on Gorkana just a few weeks ago
So you want to listen in, measure and engage, how should you do it?
Beware of platforms and free tools
To illustrate this for you I wanted to share the results of a recent trial we have undertaken of the three leading platforms
Our findings were startling.
Two week trial, one detailed search string
On average 40% of coverage is irrelevant
Overlap between any two aggregators is around 20%
Aggregator volumes differ across channels
No aggregator is comprehensive
Only one company was finding most content in acceptable time frame.
Two were taking about 24 hours to find some content – on average!
Two of the companies suffered outages during our trial!
Automated sentiment analysis was not very good
One company performed worse than random base line!
The others didn’t perform much better than 50:50.
Recent project work:
Aggregator supplied 94,910
After removing irrelevant pubs & dupes = 70,000After our own Boolean searches = 40,000
After human analysis of all clips = 33,662
There’s masses of content, growing all the time - Forget Absolute numbers – they don’t exist in social media (think of the rising number of users)
Beware scoring systems – they’re always flawed
Who matters? Influence v relevance. – Your target audience is what matters! Influencers come and go – and its about the ‘now’.
Next Who is this?
Janis Krums
Anyone know who he is or think he is influential?
Automated sentiment analysis is not there …yet
Closed conversations - Some content is private – deal with it
Query string is crucial – get help with it
Measure what Matters – not just what’s easy
Focus on the language of your business, ask yourself at the outset what success looks like and measure v your objectives.
PR has spent years arguing about how to measure itself.
Huge swathes of the PR profession have been content for too long with metrics that don’t mean anything – like AVE’s
AMEC and the Barcelona principles are doing a lot to change this – it has global support from PRCA, CIPR, PRSA and many others
Don’t let social media bomb us back to the dark ages
We’re on the cusp of a new era in measurable communications
A channel that should be rightfully owned by PR
Anything on the sort of thing that can / should be measured..
Let’s take the oportunity