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Socialonomics
Is Social Media a
fad?
Social Media is not about
Technology
Relationships
Customers
Tragedy
revolution
Social Media is ALL About
PEOPLE
• Over 50% population is under 30
years old
•96% of them have joined a social
network
• Years to Reach 50 millions Users
Radio TV
38 Years 13 Years
Internet iPod
4 Years 3 Years
Facebook added over
200 millionusers
in less than a year
• CHINA
• INDIA
• FACEBOOK
• UNITES STATES
• INDONESIA
• BRAZIL
If Facebook
were a country
it would be the
world’s 3rd
largest ahead
of the United
States and
only behind
China and India
•Social mediahas overtaken
pornography as the #1 activity on web.
T tops
for
for weekly
traffic in
the US
26% of parents are "friends" with their
children on social media
Babies in egypt named
facebook
It even impacts our offline behavior.
1 of 5couples meet online
3 in 5gay couples meet online.
1 in 8divorces are blamed
on Facebook
• What happens in Vegas, gets uploaded
on
• “Facebook me” is the new “this is my
number”
An education study revealed that online
students out performed
those receiving
face to face instructions.
kindergartens are learning
on iPads not chalkboards.
They have more
twitter followers
than entire population of
50% of the mobile Internet traffic in the UK
Imagine what it means 4 bad customer experience 
Airtel Ad
15 million
real farmers
80
million
Farmville farmers
• Youtube I is the second largest search
engine in the world
every minute 24 hours of video are uploaded on
youtube.
• If wikipedia were made into
book, it would be 2.25
million pages long and would
take you over 123 years to
read.
• Wikipedia has over 15 million
articles…studies show it’s
more accurate than
Encyclopedia Britannica…78%
of these articles are non-
English
Word of mouth is on
Digital marketing.
Because of the speed in which
social media enables communication,
word of mouth now becomes
world of mouth
34% of bloggers post opinions
about products and brands.
90 % of consumers trust peer recommendations
60 millions status updates happen on
Facebook daily
We no longer search for the news, the news
finds us.
We will no longer search for products and
services, they will find us via social media
Social Media is not a
fad?
it’s a fundamental shift in
the way we communicate
Welcome to the
social media revolution
We don’t have a choice on whether
We do a social media the question is
how well we do it-
-Eric Qualman

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Socialnomics

  • 3. Social Media is not about Technology Relationships Customers Tragedy revolution
  • 4. Social Media is ALL About PEOPLE
  • 5. • Over 50% population is under 30 years old •96% of them have joined a social network
  • 6. • Years to Reach 50 millions Users Radio TV 38 Years 13 Years Internet iPod 4 Years 3 Years
  • 7. Facebook added over 200 millionusers in less than a year
  • 8. • CHINA • INDIA • FACEBOOK • UNITES STATES • INDONESIA • BRAZIL If Facebook were a country it would be the world’s 3rd largest ahead of the United States and only behind China and India
  • 9. •Social mediahas overtaken pornography as the #1 activity on web.
  • 11. 26% of parents are "friends" with their children on social media Babies in egypt named facebook
  • 12. It even impacts our offline behavior. 1 of 5couples meet online 3 in 5gay couples meet online. 1 in 8divorces are blamed on Facebook
  • 13.
  • 14. • What happens in Vegas, gets uploaded on • “Facebook me” is the new “this is my number”
  • 15. An education study revealed that online students out performed those receiving face to face instructions. kindergartens are learning on iPads not chalkboards.
  • 16. They have more twitter followers than entire population of
  • 17. 50% of the mobile Internet traffic in the UK Imagine what it means 4 bad customer experience 
  • 20. • Youtube I is the second largest search engine in the world every minute 24 hours of video are uploaded on youtube.
  • 21. • If wikipedia were made into book, it would be 2.25 million pages long and would take you over 123 years to read. • Wikipedia has over 15 million articles…studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non- English
  • 22. Word of mouth is on Digital marketing. Because of the speed in which social media enables communication, word of mouth now becomes world of mouth 34% of bloggers post opinions about products and brands. 90 % of consumers trust peer recommendations
  • 23. 60 millions status updates happen on Facebook daily We no longer search for the news, the news finds us. We will no longer search for products and services, they will find us via social media
  • 24. Social Media is not a fad? it’s a fundamental shift in the way we communicate
  • 25. Welcome to the social media revolution We don’t have a choice on whether We do a social media the question is how well we do it- -Eric Qualman